The beginner's guide to building a customer success strategy

A comprehensive customer success strategy can break down customer data silos, improve sales and marketing efforts across the organization, and provide a better, more consistent customer experience. Here's how to build a customer success strategy.

Sales and marketing (mis)alignment

Learn how sales and marketing misalignment impacts your growth goals—and how to fix it—based on insights from our survey of 150 sales and marketing professionals.

How to scale market research for your startup

Money may be tight at startups, but that doesn’t mean market research isn’t within reach. Here’s how to scale market research and make it attainable.

The challenge of collecting and maintaining zero-party data (and how AI can help)

We’ll admit: zero-party data takes work to collect, but it’s more reliable than second or third-party data. And AI can help you manage it.

Social media management tools: where do you even start?

Here are the 10 top social media management tools you need to know. Learn the advantages of social media marketing and how to grow your business with the right tools.

Optimizing survey distribution: the ultimate guide

If marketing is your superpower, then you know that data fuels your success. And while surveys can be a powerful tool in the realm of data collection, without proper distribution, you could be leaving valuable insights on the table. Read more in our ultimate guide to survey distribution

The marketer’s survival guide to the cookieless future

Third-party tracking cookies are already on their way out. But, without the mighty cookie to guide marketers' insights and strategies, what's one to do? Luckily, we've put together a concise guide to surviving the cookieless future.

Qualitative vs Quantitative data: What's the difference and how do I collect it with forms?

Qualitative and quantitative data is key to uncovering valuable insights for your business. Understanding the purpose of both types of research, and how to go about collecting it can help you create a better respondant experience and, in turn, uncover more relevant insights.

Forms: the secret to a successful business

Understanding the needs, wants, and struggles of your customers is the key to building relationships that can catapult your business from so-so to top-tier.

It takes a village to raise a community

Typeform's Senior Online Community Strategist, Gabriel Fraga, shares all of the twists and turns of creating an online community from scratch.

Voice of the Customer: Typeform’s guide to turning customer feedback into action

An in-depth look at our VOC process, and insights on how we use it to shape our business.

Building a Superhuman growth funnel to find product-market fit

How do you make space in a crowded market? See how the world's fastest email experience does it by automatically pre-qualifying prospects to focus on delivering a perfect experience.

How to get more Facebook likes: be a social media Shakira

Don’t resort to buying Facebook likes. Get more Facebook likes in an engaging way which won’t bust the bank. Follow our Facebook tips and get posting.

7 surveys to grow your business fast

Business need a boost? Rule number one: don't make it harder than it needs to be. You just need to ask the right questions to the people who matter most.

Browsing to buying: the product recommendation quiz playbook for e-commerce businesses

Build a quiz that boosts sales and effortlessly collects data. Learn about the different types of product recommendation quizzes that help e-commerce brands sell more.

Create forms that click: A guide to building better online forms

Itching to know what separates an effective form from the rest? We've pulled together our best insights for what makes an irresistible form. You'll learn how to design online forms that are user-friendly, responsive, and optimized for conversions.

Connected, not competing: How lead generation and customer acquisition work together

Lead generation and customer acquisition are different pieces of the same puzzle. But how exactly do they work together? Learn more about how to harness the power of both to create a seamless customer (and data) journey.

Strategies for Zero-Party Data Collection: 9 Proven Methods + Examples

There are all sorts of small ways to collect the data you need from customers. Here are 9 expert strategies to get the data you need by asking your audience directly.

Zero-party data: a beginner’s guide

What is zero-party data? And how does it affect your business? Explore the evolution of data collection in a cookieless era and stay ahead in the changing landscape of digital marketing.

Decoding Lead Generation Lingo: A Back-to-Basics Guide

The world of lead generation is full of acronyms and jargon. If you’re struggling to keep up, this back-to-basics guide will set you and your team on the right path.

How to qualify a lead with an assessment

Not all leads are created equal. A lead qualification survey is one of the best ways to identify high-intent prospects. That means less wasted time for you and your potential customers. This guide will show you how to build a lead qualification survey step by step.

Market research automation: A marketer’s guide for 2024

Market research automation uses AI to simplify and enhance traditional research. AI helps interpret data, create data visualizations, pull insights, and more.

Qualitative vs. quantitative research: A simple guide

Quantitative research deals with numbers and statistics, while qualitative research involves pulling information from experiences and stories.

Maximizing conversions: 7 expert tips for crafting product recommendation quizzes

Turn your online store into a sales-generating machine with a product recommendation quiz. Follow our 7 tips for creating beautiful product recommendation quizzes that provide personalized shopping experiences, build customer loyalty, and increase sales.

A tactical guide to creating click-worthy user-generated content

User-generated content isn’t just for B2C brands and influencers. Any company can add a UGC arrow to their quiver. Just ask Taylor Swift. In this article, we’re giving you six ways to level-up your UGC game.

Survey School 7: Use your first-party data for marketing personalization

First-party data is more than a fancy new way to gather info. It’s a gateway to developing long-term, personal relationships with prospects and customers. Learn how to get started here.

The 2023 lead capture form report (with 5 need-to-know tactics)

We sifted through 10,000 customer typeforms to find out what’s behind really good lead capture forms. Get 5 data-backed tactics you can use to quickly boost form performance.

10 ways to combine the power of Typeform, Zapier, and generative AI

From creating content to formulating a winning growth strategy, AI is a treasure trove of possibility and potential. These are 10 ways to combine powerful tools like Typeform and Zapier with generative AI to work more efficiently and creatively.

Survey School 5: Compliance considerations

Data compliance considerations don't need to be complicated. The good news is that you can gather useful data while staying on the right side of regulations and keeping your customers' trust.

Survey School 4: Survey Analysis 101

Surveys are a great way to gain insights to help answer questions. But to get to making a decision, we first need to perform survey analysis. We've made survey analysis simple with our guide on transforming survey results into actionable insights.

Survey School 2: How to maximize survey response rates

Survey response rate is the percentage of people who finish filling out your survey in its entirety. Read on for research-backed ways to boost response rates.

When NOT to use surveys for marketing

Learn about why and how marketing experts use forms and surveys—or rather, when they don’t use them.

Survey School 1: Forms and questions

Dive into the first installment of our survey school, where we'll cover how to learn more about your customers by asking better questions. Follow our 10 research-backed guidelines for writing better questions to unlock more and better insights.

How to build a competitive edge with zero-party data

Understanding your customer is the key to successful marketing. Zero-party data lets you run rings around the competition by creating a more customized, targeted, and personable marketing strategy.

How to leverage forms at every stage of the marketing funnel

Stop adding to the overwhelming noise your customers are trying to tune out online - and start listening to them through forms instead.

13 ways to use forms to up-level your marketing

Forms are not just a necessary evil—they can be dynamic, beautiful, engaging, and critical to growth. Here are 13 ways to leverage forms for your marketing efforts.

How to use conversational marketing to drive revenue and grow business

Conversations are the single best way to gain accurate and unique insights into your customers. Learn the ins-and-outs of conversational marketing with our deep-dive guide!

16 ways to use generative AI for marketing

Generative AI is the next generation of artificial intelligence that has been making big waves in the world of content creation with tools like ChatGPT and DALL-E. Here are 16 ways you can use it to up-level your marketing (with examples).

Accessibility and design: How Typeform designed an accessible journey, and why it matters

A step by step guide on becoming more accessible in design from Typeform’s Senior Product Designer, Yuri Martins.

“You are the questions you ask”: A professor’s guide to interacting online

How you ask is everything—but it’s hard to get it right every time. Here’s some tips from a Professor of Social Interaction to help you get the answers you need.

Social media quizzes: 10 tips from Brainbeats

“Is the music you listen to actually right for you?” Find out how an interactive quiz can help you conquer Facebook.

Facebook marketing: a self-starter’s guide

Just getting started with Facebook marketing? Read on to see how our own Facebook foray goes as we take you through the basics.

Social media marketing strategy in 7 steps

We started our own social media business to help us find out how to create objectives, define an audience, craft a social media persona, and much more.

17 strategies from customer success experts

Customer journey, onboarding, feedback, communications, strategy, hiring, tools, even exit surveys. It's all here, straight from the people who know customer success best.

Make your next market research survey count with these 9 tips

Learn how to get meaningful feedback and strengthen existing customer relationships.

How to increase business through customer feedback

No time to spare? Grow revenue fast by asking clients what they want.