Tips

Browsing to buying: the product recommendation quiz playbook for e-commerce businesses

Build a quiz that boosts sales and effortlessly collects data. Learn about the different types of product recommendation quizzes that help e-commerce brands sell more.

Boost your organic traffic with SEO-optimized product recommendation quizzes

Discover how to turn your product recommendation quiz into a powerful SEO tool that drives targeted organic traffic, keeps users engaged on your site longer, and converts casual browsers into loyal shoppers using simple, structured strategies.

Turn fun" into a powerful marketing strategy with personality quizzes"

One of the most entertaining and easiest ways to collect data from your audience? Interactive content. Learn how to create personality quizzes that power lead generation, help you personalize the customer experience, and more.

The art of writing product recommendation quiz questions for quizzes that convert

Consumers expect brands to create personalized experiences, from marketing messages to how they shop your site. We’ll show you how your e-commerce brand can personalize using highly effective product recommendation quizzes.

Create forms that click: A guide to building better online forms

Itching to know what separates an effective form from the rest? We've pulled together our best insights for what makes an irresistible form. You'll learn how to design online forms that are user-friendly, responsive, and optimized for conversions.

4 reasons to add plan recommendation quizzes to your SaaS growth strategy

Discover how plan recommendation quizzes can increase conversions, reduce churn, and create personalized SaaS experiences that customers love.

How to boost customer loyalty in 6 simple steps

Turning casual shoppers into loyal customers doesn’t have to be complicated—follow these six simple tips to increase customer loyalty and engagement.

Unifying customer data: Best practices for marketers

A disjointed customer journey wastes everyone’s time, money, and resources. And siloed data is partially to blame. Learn how to unify customer data across your GTM organization and get everyone on the same page.

What is customer sentiment? + How to measure it

Customer sentiment is the metric companies use to measure how their customers feel about their brand, product, and services.

15 ranking survey question examples to use in 2024

Learn how ranking survey questions can help you understand customers and make data-driven decisions with real-world examples.

Why you need a customer data platform: Mastering personalization and customer loyalty

Discover how customer data platforms (CDPs) can make your marketing smarter and your customers happier.

From silos to synergy: Aligning sales and marketing

Sales and marketing teams often think they're working together, but still, customers and data are lost, and trust runs low. Learn about what it takes to get your organization aligned and working to serve your customers better.

Tune-up your typeform: Insights from our live workshop

Creating your first typeform is easy, but sometimes it can be tricky to know what to optimize. Learn from our Typeform experts on how to tune up your typeform and get the most out of every form.

What is descriptive research? Definition, examples, and use cases

Descriptive research is a research methodology that focuses on understanding the particular characteristics of a group, phenomenon, or experience.

Nominal vs. ordinal data: What's the difference for precise analysis?

Deciding to use nominal vs. ordinal data for your market research? Learn about the ordinal scale, nominal scale, ordinal and nominal data examples, and more.

Connected, not competing: How lead generation and customer acquisition work together

Lead generation and customer acquisition are different pieces of the same puzzle. But how exactly do they work together? Learn more about how to harness the power of both to create a seamless customer (and data) journey.

3 benefits of using customer feedback for product-led growth

Customer feedback can fuel product-led growth by guiding innovation and improving user experiences. Here's how to harness this feedback to stay ahead in a customer-centric market.

The four types of customer data and how they can prepare you for the cookieless future

The cookieless future is coming any day to be the new reality for marketers: no more third-party tracking cookies, just the four types of customer data, and a whole new perspective on marketing and personalization. Learn more about the future, now.

Want more email signups? Try lead magnets

If you want to grow your email list, lead magnets might be the answer. Here's everything you need to know about the different types of lead magnets, plus expert tips on implenting them into your strategies.

Demographic survey question guide: Examples and best practices

Demographic survey questions include age, gender, and income. Learn more about demographic question best practices, examples, and more.

The 8 types of market research and how to use them

There are eight types of marketing research you can try to stay ahead of the competition. Learn more about marketing research methods and how to use them.

5 ways to make your marketing strategies more human

A humanized marketing approach can make all the difference in building consumer trust, especially in a new age of AI and automation. Here are a few strategies that can help.

The 6-Step Guide to Market Research Processes

Looking for a step-by-step guide to market research processes? Learn more about the marketing research process and methods to gather data—and make the most of it.

Types of questions: Survey question types, examples, and tips

Learn about different types of questions to improve your survey completion. Get started today and craft better survey questions designed to keep people engaged.

Market research: What it is, how to use it, + examples

Market research allows you to categorize your target audience to better understand your consumers. Learn more about how to do market research here.

3 ways personalized surveys can boost form conversions

Survey personalization can go a long way in building trust with your audience, creating a more streamlined and relevant experience, and earning engagement. Learn more about adding survey personalization to your strategies.

5 lead-generation ideas to try in 2024

Looking for a new trick to keep up your sleeve? Try any of these five spins on tried-and-true lead generation strategies.

The data on data (and how to collect it better)

In 10+ years, our customers have collected over 2.9 billion responses with over 8 million forms. So we have a lot of data... about data collection—and tips for how to do it better. Read the report to learn more.

What is brand perception? How to measure and improve it

41 user experience (UX) survey questions [examples + template]

User experience survey questions gauge your strengths and weaknesses from the folks using your services. Find out what to ask on your next UX survey.