Typeform vs. Formstack: Choosing the best form builder [2025]

Searching for a tool to help you create beautiful, engaging forms—and collect crucial data about your audience? Typeform and Formstack are two popular form builders worth considering.

Both tools allow you to customize designs, collect and analyze responses, and drill down into key insights. But they differ when it comes to user experience, advanced features, and integrations.

In this Typeform vs. Formstack comparison, we’ll outline their key differentiators to help you choose the best form builder—from their design and data analysis capabilities to integrations, customer support, and pricing. 

Typeform vs. Formstack at a glance

Short on time? Here’s a quick look at how Typeform and Formstack stack up.

Typeform vs. Formstack comparison

When choosing a form builder, it’s important to look beyond functionality and consider which platform can help you provide a stand-out user experience. How you present your brand matters—and if your form experience is lacking, the data you collect will be, too. 

Typeform famously goes beyond traditional forms, transforming questions into a beautiful, two-way conversation. It’s also hyper-intuitive, so you can quickly create surveys, polls, and quizzes that gather feedback, generate leads, and provide valuable insights.

Formstack has many similar features and data analysis tools, but it lacks the level of customization and integrations that Typeform offers.

Unsure which is right for you? Don’t worry—we’re sharing an in-depth breakdown of how Typeform and Formstack’s features, experiences, and membership plans compare to help you decide. 

Attractive, versatile design

It’s never been harder for brands to stand out. Everyone’s clamoring to cut through the digital noise and foster meaningful brand experiences with their audience—so how can you ensure your brand’s forms strike a chord and capture the information you need?‍

A captivating form experience. One that puts form-takers first and leads with distinct branding—from the colors and imagery to the fonts and flow.

‍When creating stunning forms people love to fill out, Typeform is the top form builder available. You can design your forms any way you like—choose from over 3,000 templates, build forms from scratch, or start with Typeform AI. 

87% of users say they’ve achieved higher survey response rates with Typeform compared to their previous form builder. 

Typeform’s brand kits can help you maintain a consistent look and feel across all your forms with custom fonts, colors, and media. The range of customization tools gives you the freedom to tailor every aspect of the form experience with:

• Editable background images, layouts, and links
• Customizable thank you pages and welcome screens
• Mobile-friendly forms and surveys
• 23 engaging question types
• A library full of integrated photos, videos, and icons
  
  

In comparison, Formstack allows you to customize your form’s layout, images, and fonts—but it’s more limited. The platform lacks integrated photo, video, and icon libraries, making it difficult to quickly incorporate media within your form. 

And while you can customize each form’s welcome screen and thank you pages, you’ll need a paid plan to do so.

User-friendly features

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When adding any new tool to your tech stack, it’s not enough to simply look for powerful features. Sure, robust features can help you do more in theory—but if they’re complicated or time-consuming, they might hinder you more than they help.

That’s why picking a tool that balances impactful features with user-friendliness is paramount. The more intuitive a tool is, the more likely you and your team are to use it.

Typeform’s no-code form builder provides an enjoyable, intuitive experience—no tech expertise required. With our user-friendly interface, creating forms with Typeform feels collaborative, creative, and engaging.

There’s a reason 60% of Fortune 500 companies choose Typeform. 

You can hyper-personalize questions and use powerful features like conditional logic, data enrichment, and hidden fields to boost completion rates while collecting more (and better) data.

Each form asks form-takers one question at a time by default, creating an engaging, two-way conversation. But that’s not all—you can also benefit from advanced features, like:

• Multi-user permissions that allow multiple team members to access specific surveys or workspaces while adding an extra layer of security and data protection.
  
  
• Custom domains that help foster a like-know-trust factor.
  
  
• Compliance with top security standards, including PCI, HIPAA, GDPR, and WCAG 2.1.

Formstack offers many of the same features as Typeform. However, the platform isn’t as intuitive to navigate, so you may find it time-consuming or difficult to use each feature to its full potential. 

And in terms of AI features, Typeform has more options—including Creator AI, Interaction AI, and Insights AI.

Impactful data analysis

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Next, you should grasp the different data analysis and reporting tools a form builder offers. After all, a form is only as impactful as the data it collects and the insights you can draw from it. 

Look for tools that provide a snapshot view of results so you can draw actionable insights quickly, plus in-depth analysis features that let you do more with the data you collect.

Typeform’s builder simplifies the data analysis process, helping you make sense of responses. The data visualizations and reports allow you to identify trends at a glance and make real-time decisions.

If you want to dive deeper into your data, you can use advanced analysis features like: 

• Question-by-question drop-off analysis to see which parts of your form cause friction and adapt them to maximize responses.
  
  
• Smart Insights to summarize findings, generate charts, and uncover key themes from open-ended responses in mere moments.

• Clarify with AI, which probes for richer insights and responses with follow-up questions. For example, when someone answers an open-ended question with vague answers like “I didn’t like it,” AI automatically follows up with responses like, “What didn’t you like?”
  

• UTM and campaign tracking help you understand where form-takers came from and seamlessly connect each form with the rest of your marketing efforts.

Formstack’s data analysis tools are similar to Typeform, but many analysis features are limited to paid plans. And the platform lacks true question-by-question drop-off analysis, making it harder to optimize your form experience. 

Seamless integrations

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Integrations are an essential factor to consider when evaluating tech tools. They turn manual processes into seamless ones—automatically transferring information from one tool to the next. 

Take stock of the tools in your existing tech stack and ensure your form builder can connect with them.

Typeform makes it easy to connect your forms to your favorite tools and keep your marketing humming. In just a few clicks, you can connect your surveys with over 120 direct integrations—including popular platforms like Google Sheets, Slack, Notion, monday.com, Calendly, and more.

Formstack also offers many direct integrations, but it lacks top tools such as Klaviyo, Figma, Slack, and Notion. To connect with outside tools, you’ll need to purchase a third-party subscription for tools like Zapier or Make, which requires additional setup and cost.

Friendly and helpful support

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A company’s customer support can make or break your experience with a brand. And when you’re investing in a form builder, you’ll want to make sure the support team is well-equipped to answer your questions and resolve issues promptly should they arise.

Our Help Center offers an abundance of helpful resources, including:

• Help guides
• Trending topics
• Tutorial videos
• The Typeform blog
• 24/7 live support (paid plans only)
• A contact form

There’s also a Typeform community forum to connect with fellow creators, get answers to your questions, share wins and challenges, or help others facing issues. 

Similarly, Formstack has a help center, blog, and live support team—but they’re only reachable via email. They don’t currently offer a community forum, which might not be ideal if you’re interested in interacting with other users.

Unlocking price value

Last, but certainly not least, you’ll want to consider the investment necessary to use each form builder. 

Although you might be looking for a free plan now, it’s important to understand how much each tool will cost as your business grows should you decide to upgrade in the future. 

Consider which form builder can scale with you—without steep price increases. 

‍Typeform and Formstack both offer free and paid plans, with limits on form submissions and features depending on the tier. Here’s how the two tools compare on pricing (when billed annually):

Typeform: A better Formstack alternative

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If you want a form builder that can wow your audience and deliver actionable insights, Typeform is the ideal platform. While Formstack offers strong features, it often feels more functional than friendly. 

Typeform, on the other hand, makes forms feel like friendly conversations, making every interaction personal and beautifully on-brand.

From its many design options to intuitive workflows and AI-powered features, Typeform helps you create forms people want to fill out—without sacrificing power or scalability.

Ready to build forms that elevate your brand? Browse Typeform’s library of templates and get started for free.