Voice
Typeform inspires businesses to break the norm of forms. We’re bold, authentic, and witty—never grandiose, haughty, or cheap with our humor.
We’re on a mission to help brands get the data they need with forms people enjoy.
—businesses get the data they need
That’s why our goal is to inspire customers
Through both imaginative functionality and design.
Logo
Simple yet recognizable, our symbol is a blinking cursor side-by-side with a form. Our typeface, Aperçu Pro Regular, is clear and characterful.
Color
Typeform is the blank canvas on which businesses can add their own colors—to brand their forms. Our default colors reflect this: Paper (white) and Ink (black).
To break the norm of forms
