Typeform vs. Google Forms: Which should you choose? [2025]

Ready to collect the customer data that will drive your business forward? You’ll need a form builder. And if you’re reading this, you’re probably weighing Typeform against Google Forms to determine which form builder best suits your needs. 

You want to create forms that capture data, provide a user-friendly experience, and keep users engaged—all while giving you the analytics and support you need. So, which form builder should you choose?

We’re breaking down how Typeform and Google Forms compare—covering everything from design capabilities and features to data collection and app integrations—so you can make an informed decision.

Typeform vs. Google Forms at a glance 

Short on time? Here’s a high-level overview of how Typeform compares to Google Forms.

Form builder comparison: Typeform vs. Google Forms

Typeform is the ultimate form builder for anyone looking to create beautiful, on brand, and conversational forms. Google Forms lets you make simple forms quickly.

But Typeform offers a broader range of capabilities and stunning design options to create irresistible forms—and do more with the data you collect.

87% percent of polled Typeform users say that Typeform helps them derive deeper insights from the data they gather.

And because we offer significantly more customization options, you can create refreshingly different forms and surveys that people actually enjoy filling out. That means better form performance, helping you gather more data and make better business decisions. 

Google Forms is a free form-building tool that helps you create simple forms. But it doesn’t offer the same level of customization or the array of use cases that Typeform does. 

Keep reading for a deeper dive into how these two form builders compare.

Beautiful design capabilities

A great design can impact your form’s success—boosting form completion rates, strengthening your brand reputation, and improving the data you collect. Whether launching a customer survey or running a giveaway campaign, maintaining brand consistency is vital to fostering a strong brand identity and building trust. 

Our striking, intuitive forms help you stay on brand while encouraging form-takers to answer all your questions. And the builder gives you the freedom to customize nearly every aspect of your form without leaving the app or touching a single line of code. 

Typeform lets you brand every aspect of your form with:

• Brand kits, including custom fonts, colors, and images
• Editable background images, layouts, and links
• Customizable welcome screens and thank you pages
• Mobile-friendly forms
• A library of integrated photos, videos, and icons
• 3,000+ customizable templates

On the other hand, Google Forms offers limited design capabilities. Because of the restrictions around altering header images and customizing fonts, many Google Forms have a uniform look and feel. 

You’re also limited to 17 Google Form templates—you’ll need to upload any other assets you’d like to use.

Our design capabilities can help you level up your forms—3 out of 4 customers say Typeform has helped them achieve higher completion rates.

User-friendly interface

Forms should be easy to make and even easier to take. You deserve a form builder that makes it easy to create a form and start collecting data in mere moments. 

Our intuitive builder and user-friendly features do just that—92% of users agree that Typeform makes conducting surveys easier.

With Typeform, you can choose from thousands of pre-made templates or start on your own. Multiple users can collaborate simultaneously, so your entire team can contribute to the project and stay in the loop.

Our form builder will guide you through the process of creating and customizing a form, offering helpful tips to maximize response rates and boost your form’s accessibility. We’re also WCAG 2.1-compliant, making your forms accessible to everyone. 

The Google Forms interface is fairly easy to use if you want to create a basic form and organize responses using native brand tools, like Google Sheets. 

But it’s less intuitive to use Google’s advanced customization features and logic, and you’ll need additional third-party tools to integrate with many of the available apps. It’s less ideal for teams or those needing high functionality.

Optimized data collection

Forms are only as powerful as the data you collect—and the insights you can draw from them. Before you choose a form builder, consider the tool that offers the level of performance insights and data analysis you need.

Are you responsible for adhering to certain compliance requirements? If so, think about which tool meets your data compliance and privacy policies. Typeform is PCI, HIPAA, GDPR, and WCAG2.1-compliant, so you can rest easy knowing user data is safe.

We also have numerous data collection and analysis tools to get you more and better data, like easy-to-understand reports and real-time visualizations. We also have stand-out features, like:

• Question-by-question drop-off analysis lets you see which questions are causing friction so you can adapt your forms for maximum results.
  

• UTM and campaign tracking that tracks where form-takers are coming from and connects your form insights to the rest of your marketing efforts.
  

• Clarify with AI helps capture more detailed responses and richer insights from each response. When form-takers answer open-ended questions with vague responses like “great,” AI automatically follows up with a conversational, probing response like, “Why great? What stood out?”
  

• Data enrichment helps you build more complete customer profiles by combining insights for a 360-degree view of your audience.
• Smart insights quickly identify themes and trends of open-ended text or video form responses, saving you hours of manual review.

Both Typeform and Google Forms offer API and webhooks, the ability to generate form reports, and conditional logic to help you gather more actionable data.

Google Forms' conditional logic is fairly limited though and currently offers AI features on an invite-only basis. Plus, Google Forms doesn't provide native UTM tracking, making it harder to dive into real-time analytics and optimize live forms. 

Quality integrations

Your forms should fit seamlessly into your existing workflows—saving precious time while ensuring your data remains up-to-date across all tools. 

Integrations connect and sync your data from one app to the next, so you can focus on putting data to use instead of manually populating it across your favorite apps. 

They can also help you craft connected brand experiences that wow form-takers and drive them deeper into other marketing touchpoints. Choose a form builder that offers excellent integration capabilities. 

Typeform has 120+ integrations, including many popular apps. You can even integrate Typeform with Google—instantly converting any of your previous forms from Google Forms into a beautiful form within Typeform. 

Google Forms automatically integrates with any of Google's products, like Google Sheets. You can also connect your form with many commonly used apps using third-party tools like Zapier or Make, but these require additional work to set up and an added expense. 

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Dependable support

No matter the tool, you'll likely have questions at some point. So, when picking which digital tools you need, choose an option that offers learning resources and reliable support.

 Our comprehensive Help Center is packed with guides, tutorial videos, and community tips to address all your questions and help you create successful forms. If you’re on a paid plan, you can access live support around the clock to tackle any questions that pop up.

Google Forms also has a help center where users can seek assistance from Google community members or open a support ticket via email. 

Value for the money

While Google Forms offers a single free plan with no upgrade options, we have five plan options, including a fairly robust free tier. The free plan still gives you access to our superior design and customization capabilities so you can leave a lasting impression.

Beyond design capabilities, the free plan is WCAG 2.1- and GDPR-compliant, syncs with other forms, and allows you to create fully customizable welcome and thank you pages.

For something more comprehensive, Typeform’s paid plans outpace Google Forms’ capabilities by a long shot. Depending on the plan, you can:

• Unlock the ability to accept payments
• Create custom subdomains
• Track UTM campaigns
• Access VIP priority support
• And more

These features give you all the tools you need to draw deeper insights and join the 85% of users who trust Typeform to gather business-critical data.

Typeform vs. Google Forms: Choosing the right form builder

Google Forms and Typeform are both simple-to-use, no-code form builders. But if you want to capture more and better data, create instantly recognizable forms, and gather deeper insights, Typeform is the better option.

Typeform is a powerful alternative to Google Forms that’s perfect for elevating your forms with designs that align with your brand and boost completion rates by up to 34%.

Ready to give it a try? Get started for free.