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Customer

Lessons on keeping virtual learners switched on to your online course

Online learning is becoming more and more a part of people's lives, especially since the COVID-19 outbreak. But how do you keep learners engaged with your course when they have 4.2 billion other web pages at their fingertips?

James Thornton

2020

Customer

How to use Typeform for event management

Learn how four big companies revamped their event sign-up, feedback, and post-registration process.

Jon Riggall

2016

Customer

How Wrike reduced product training time by 70% using simple tutorials

They automated their onboarding process so consultants could work on the thing that matters most: customer success.

Paul Campillo

2016

Customer

21 ways Typeform uses typeforms

And how you can use them to interact with your customers, employees, and teams.

Eric Johnson

2016

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Opinions and Expertise

The beginner's guide to building a customer success strategy

A comprehensive customer success strategy can break down customer data silos, improve sales and marketing efforts across the organization, and provide a better, more consistent customer experience. Here's how to build a customer success strategy.

Sheena Fronk

2024

Opinions and Expertise

Sales and marketing (mis)alignment

Learn how sales and marketing misalignment impacts your growth goals—and how to fix it—based on insights from our survey of 150 sales and marketing professionals.

Typeform

2024

Opinions and Expertise

How to scale market research for your startup

Money may be tight at startups, but that doesn’t mean market research isn’t within reach. Here’s how to scale market research and make it attainable.

Lydia Kentowski

2024

Opinions and Expertise

The challenge of collecting and maintaining zero-party data (and how AI can help)

We’ll admit: zero-party data takes work to collect, but it’s more reliable than second or third-party data. And AI can help you manage it.

Alex Armstrong

2024

Opinions and Expertise

Social media management tools: where do you even start?

Here are the 10 top social media management tools you need to know. Learn the advantages of social media marketing and how to grow your business with the right tools.

Norma Ventura

2024

Opinions and Expertise

Optimizing survey distribution: the ultimate guide

If marketing is your superpower, then you know that data fuels your success. And while surveys can be a powerful tool in the realm of data collection, without proper distribution, you could be leaving valuable insights on the table. Read more in our ultimate guide to survey distribution

Lydia Kentowski

2023

Opinions and Expertise

The marketer’s survival guide to the cookieless future

Third-party tracking cookies are already on their way out. But, without the mighty cookie to guide marketers' insights and strategies, what's one to do? Luckily, we've put together a concise guide to surviving the cookieless future.

Kevin Branscum

2023

Opinions and Expertise

Qualitative vs Quantitative data: What's the difference and how do I collect it with forms?

Qualitative and quantitative data is key to uncovering valuable insights for your business. Understanding the purpose of both types of research, and how to go about collecting it can help you create a better respondant experience and, in turn, uncover more relevant insights.

Lydia Kentowski

2023

Opinions and Expertise

Forms: the secret to a successful business

Understanding the needs, wants, and struggles of your customers is the key to building relationships that can catapult your business from so-so to top-tier.

Lydia Kentowski

2023

Opinions and Expertise

It takes a village to raise a community

Typeform's Senior Online Community Strategist, Gabriel Fraga, shares all of the twists and turns of creating an online community from scratch.

Gabriel Fraga

2021

Opinions and Expertise

Voice of the Customer: Typeform’s guide to turning customer feedback into action

An in-depth look at our VOC process, and insights on how we use it to shape our business.

Cristina Marceló

2020

Opinions and Expertise

Building a Superhuman growth funnel to find product-market fit

How do you make space in a crowded market? See how the world's fastest email experience does it by automatically pre-qualifying prospects to focus on delivering a perfect experience.

Vakis Rigas

2020

Opinions and Expertise

How to get more Facebook likes: be a social media Shakira

Don’t resort to buying Facebook likes. Get more Facebook likes in an engaging way which won’t bust the bank. Follow our Facebook tips and get posting.

Kirsty Finlayson

2018

Opinions and Expertise

7 surveys to grow your business fast

Business need a boost? Rule number one: don't make it harder than it needs to be. You just need to ask the right questions to the people who matter most.

Eric Johnson

2017

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Tips

Browsing to buying: the product recommendation quiz playbook for e-commerce businesses

Build a quiz that boosts sales and effortlessly collects data. Learn about the different types of product recommendation quizzes that help e-commerce brands sell more.

Typeform

2024

Tips

Create forms that click: A guide to building better online forms

Itching to know what separates an effective form from the rest? We've pulled together our best insights for what makes an irresistible form. You'll learn how to design online forms that are user-friendly, responsive, and optimized for conversions.

Typeform

2024

Tips

Connected, not competing: How lead generation and customer acquisition work together

Lead generation and customer acquisition are different pieces of the same puzzle. But how exactly do they work together? Learn more about how to harness the power of both to create a seamless customer (and data) journey.

Typeform

2024

Tips

Strategies for Zero-Party Data Collection: 9 Proven Methods + Examples

There are all sorts of small ways to collect the data you need from customers. Here are 9 expert strategies to get the data you need by asking your audience directly.

Lydia Kentowski

2024

Tips

Zero-party data: a beginner’s guide

What is zero-party data? And how does it affect your business? Explore the evolution of data collection in a cookieless era and stay ahead in the changing landscape of digital marketing.

Typeform

2024

Tips

Decoding Lead Generation Lingo: A Back-to-Basics Guide

The world of lead generation is full of acronyms and jargon. If you’re struggling to keep up, this back-to-basics guide will set you and your team on the right path.

Typeform

2023

Tips

How to qualify a lead with an assessment

Not all leads are created equal. A lead qualification survey is one of the best ways to identify high-intent prospects. That means less wasted time for you and your potential customers. This guide will show you how to build a lead qualification survey step by step.

Typeform

2023

Tips

Market research automation: A marketer’s guide for 2024

Market research automation uses AI to simplify and enhance traditional research. AI helps interpret data, create data visualizations, pull insights, and more.

Kevin Branscum

2023

Tips

Qualitative vs. quantitative research: A simple guide

Quantitative research deals with numbers and statistics, while qualitative research involves pulling information from experiences and stories.

Lydia Kentowski

2023

Tips

Maximizing conversions: 7 expert tips for crafting product recommendation quizzes

Turn your online store into a sales-generating machine with a product recommendation quiz. Follow our 7 tips for creating beautiful product recommendation quizzes that provide personalized shopping experiences, build customer loyalty, and increase sales.

Lydia Kentowski

2023

Tips

A tactical guide to creating click-worthy user-generated content

User-generated content isn’t just for B2C brands and influencers. Any company can add a UGC arrow to their quiver. Just ask Taylor Swift. In this article, we’re giving you six ways to level-up your UGC game.

Typeform

2023

Tips

Survey School 7: Use your first-party data for marketing personalization

First-party data is more than a fancy new way to gather info. It’s a gateway to developing long-term, personal relationships with prospects and customers. Learn how to get started here.

Typeform

2023

Tips

The 2023 lead capture form report (with 5 need-to-know tactics)

We sifted through 10,000 customer typeforms to find out what’s behind really good lead capture forms. Get 5 data-backed tactics you can use to quickly boost form performance.

Typeform

2023

Tips

10 ways to combine the power of Typeform, Zapier, and generative AI

From creating content to formulating a winning growth strategy, AI is a treasure trove of possibility and potential. These are 10 ways to combine powerful tools like Typeform and Zapier with generative AI to work more efficiently and creatively.

Typeform

2023

Tips

Survey School 5: Compliance considerations

Data compliance considerations don't need to be complicated. The good news is that you can gather useful data while staying on the right side of regulations and keeping your customers' trust.

Typeform

2023

Tips

Survey School 4: Survey Analysis 101

Surveys are a great way to gain insights to help answer questions. But to get to making a decision, we first need to perform survey analysis. We've made survey analysis simple with our guide on transforming survey results into actionable insights.

Typeform

2023

Tips

Survey School 2: How to maximize survey response rates

Survey response rate is the percentage of people who finish filling out your survey in its entirety. Read on for research-backed ways to boost response rates.

Typeform

2023

Tips

When NOT to use surveys for marketing

Learn about why and how marketing experts use forms and surveys—or rather, when they don’t use them.

Typeform

2023

Tips

Survey School 1: Forms and questions

Dive into the first installment of our survey school, where we'll cover how to learn more about your customers by asking better questions. Follow our 10 research-backed guidelines for writing better questions to unlock more and better insights.

Typeform

2023

Tips

How to build a competitive edge with zero-party data

Understanding your customer is the key to successful marketing. Zero-party data lets you run rings around the competition by creating a more customized, targeted, and personable marketing strategy.

Lydia Kentowski

2023

Tips

How to leverage forms at every stage of the marketing funnel

Stop adding to the overwhelming noise your customers are trying to tune out online - and start listening to them through forms instead.

Typeform

2023

Tips

How to use conversational marketing to drive revenue and grow business

Conversations are the single best way to gain accurate and unique insights into your customers. Learn the ins-and-outs of conversational marketing with our deep-dive guide!

Typeform

2023

Tips

13 ways to use forms to up-level your marketing

Forms are not just a necessary evil—they can be dynamic, beautiful, engaging, and critical to growth. Here are 13 ways to leverage forms for your marketing efforts.

Typeform

2023

Tips

16 ways to use generative AI for marketing

Generative AI is the next generation of artificial intelligence that has been making big waves in the world of content creation with tools like ChatGPT and DALL-E. Here are 16 ways you can use it to up-level your marketing (with examples).

Kevin Branscum

2023

Tips

Accessibility and design: How Typeform designed an accessible journey, and why it matters

A step by step guide on becoming more accessible in design from Typeform’s Senior Product Designer, Yuri Martins.

Yuri Martins

2021

Tips

“You are the questions you ask”: A professor’s guide to interacting online

How you ask is everything—but it’s hard to get it right every time. Here’s some tips from a Professor of Social Interaction to help you get the answers you need.

2019

Tips

Social media quizzes: 10 tips from Brainbeats

“Is the music you listen to actually right for you?” Find out how an interactive quiz can help you conquer Facebook.

Simon Dumont

2018

Tips

Facebook marketing: a self-starter’s guide

Just getting started with Facebook marketing? Read on to see how our own Facebook foray goes as we take you through the basics.

Simon Dumont

2018

Tips

Social media marketing strategy in 7 steps

We started our own social media business to help us find out how to create objectives, define an audience, craft a social media persona, and much more.

Simon Dumont

2018

Tips

17 strategies from customer success experts

Customer journey, onboarding, feedback, communications, strategy, hiring, tools, even exit surveys. It's all here, straight from the people who know customer success best.

Eric Johnson

2017

Tips

Make your next market research survey count with these 9 tips

Learn how to get meaningful feedback and strengthen existing customer relationships.

Paul Campillo

2016

Tips

How to increase business through customer feedback

No time to spare? Grow revenue fast by asking clients what they want.

Marc Cinnani

2016

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Product

How to scale personalized, interactive experiences using the Typeform app for HubSpot

Six ways to use the Typeform integration with HubSpot to engage visitors, grow your audience, and develop customer relationships.

Typeform

2024

Product

Typeform vs. Google Forms: Which should you choose? [2024]

Typeform and Google Forms are form builders that collect vital business data. Read our in-depth Typeform vs. Google Forms comparison to make the right choice.

Typeform

2023

Product

Typeform vs. Formstack: Choosing the best form builder [2024]

Typeform is a Formstack alternative that helps you create more beautiful, powerful, and engaging forms. Learn more about Typeform vs. Formstack to pick the better form builder.

Typeform

2023

Product

How to build a no-code lead generation engine in 30 minutes

Discover the art of no-code lead generation with Typeform. Unveil the step-by-step process, master question creation, and explore optimal field types. Your guide to simplified, efficient lead generation starts here.

Lydia Kentowski

2023

Product

Survey School 6: Integrating Typeform with your tech stack

You know what’s messy? Code-heavy software integrations. You know what’s not? Typeform integrations. Mass personalization and data wrangling just got a whoooole lot easier.Learn how to play nice with even the most advanced enterprise tech stacks in our latest Survey School article.

Typeform

2023

Product

Survey School 3: Using Logic to create truly personalized surveys

If you want to create a truly personalized experience, you can’t keep using forms that make everyone feel like they’re filing their taxes. Instead, you need to build responsive surveys that dynamically send people toward different sets of questions based on their answers.

Typeform

2023

Product

How Typeform onboards its customer success staff

Every new member gets a full month of training. See why the process is so successful, and why it’s spreading across the company.

Asia Jarosz

2017

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