Path to purchase survey template

Tell us about your purchasing decisionsHi there. We'd love to know more about how you make purchasing decisions. Are you the main decision-maker in your household?

Yes, It's 50/50, No

How do you usually find out about new products?

Friends and family, Whilst shopping, TV adverts, Online adverts, Social media

What's the biggest factor you consider when making a purchase?

Price, Features or benefits, Design or packaging, Ease of use

How much time do you spend researching before buying a product?

None, I decide at the point of purchase, Some time, less than 30 minutes, Around 1 hour, More than 1 hour

Is the brand important to you when buying products?

Yes I prefer to stick with familiar brands that I trust, Not always, depends on the products, No, not at all

Thanks for your insights!

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Path to purchase survey FAQs:

Your survey results can provide valuable insights into your customer journey and their typical buying process. By understanding how your customers make decisions, you’ll get a clearer idea of how to appeal to them.

Think about what you’d like to know. How important is your branding? How do they learn about your products, and which marketing channels do they interact with? Use your insights to develop targeted messaging, and connect with your customer with more engaging comms.

When creating your path to purchase survey, consider the various stages of your customer’s purchasing journey. Use your online survey to learn more about the awareness, consideration, and purchase stages, so you can understand what it takes to get your product in their basket.

Our range of question types makes this easy. You can use sliding scales, multiple-choice or drop-down questions for easily comparable data. Our surveys are completely customizable too, so you can put your own stamp on it.