Cancellation survey template
Find out how to improve your product, reduce churn and even convince customers to stay
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Reduce churn and improve your product
A simple cancellation survey helps you understand why customers are leaving, and how to keep them on board. Gain actionable insights into user behaviour and improve churn rates. You never know—this survey might even sway them to stay.
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Make forms feel effortless to fill out. Pace questions, call people by their name, and adapt the flow based on the data they share.
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You sure can. And the logic is simple—if you keep clients happy, they’ll stick around. So find out what makes them tick, and what just ticks them off. Use insights from your cancellation survey to improve your product or service, and keep customers from cancelling in the future.
- Keep it short but impactful: If their mind’s set on leaving, they won’t want to hang around to answer a million questions. Just ask for what you need, then let them fly the nest.
- Make it easy on the eye: Customize your template to fit with your branding, picking the perfect colors, fonts, images and icons. If they do decide to leave, at least you’ll have made a good last impression.
- Let them change their mind: You never know, maybe your beautiful survey dazzled them so much they decided to stay (hey, we can dream right?). It’s always worth giving them the option to opt out of the cancellation process, taking care not to be pushy.
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