(CES) customer effort score survey template
Use insights to reduce churn and boost customer loyalty
Gauge guests’ expectations and desires and use insights to plan a great event
Before you get going, consider sending out an event questionnaire to the people you’d like to invite. Ask them what they expect and what they’d like to get out of it, and use insights to inform your event planning.
When starting off with a new project, like an online event, it’s important to understand what your target guest list is looking for. If you know what they hope to gain from the event, you can plan ahead and make sure it’s successful.
If you’re not at the planning stage yet, you can use this questionnaire to inform and fine-tune your event planning strategy. Ask what kind of events people want to attend, whether it’s an online conference, a smaller breakout event, or even an online webinar series.
Planning a conference and want to know what speakers or topics people are interested in? Use your questionnaire to collect suggestions. Undecided between online events or physical events? Ask your audience which they’d prefer.
If you’re already planning an event and want to get a feel for the interest level, use sliding scale question types, and ask how likely people are to attend. This can be hugely helpful to know in the planning stage.
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