(CES) customer effort score survey template

A CES gauges how easy it is for customers to interact with your company—whether they're placing an order, fixing a problem, or asking a question.

It typically includes one Opinion Scale question that collects the ease-of-use score, plus an optional quantitative question to gather in-depth feedback.

Your final Customer Effort Score is the average score of all your respondents. This tells you how simple your product or service is to use, and illuminates areas for improvement.

We've created a CES survey template for you, so it's easy to get started. Use what we've given you, or tinker with it in our intuitive form builder.

Here are our top tips:

Keep it short and engaging A CES survey shouldn't be too long—a couple of questions will do. So keep it snappy to boost completion rates.

Make it your own Don't be afraid to show some personality in your survey. This template is totally customizable, so you can add your logo, branding, and images so it feels like yours.

Ensure it's accessible anywhere, anytime Use a mobile-friendly tool, like Typeform. The more accessible your form is, the more responses you'll get. It's that simple.

Take action A Customer Effort Score survey is nothing without a follow-up plan. So review and reflect on the results, and use them to improve your service.