VIDEO QUESTIONS
Go from question to conversation
Let people see the face behind the form. Replace static text with video questions to capture attention, inspire richer responses, and build trust.
VIDEO ENGAGEMENT
Turn insights into influence
Video brings a human touch to questions and encourages more open, honest answers. This makes it easier to understand what people need, so you can quickly give them what they want.
Trusted by 95% of the Fortune 500
Marketing & Community
Put a face to your brand
Connect with leads through video in a way that feels personal and real.
HR & Talent
Bring the human back to hiring
Build trust and culture from the first touchpoint with video.
UX & Research
Get the full picture, not just the data
Capture emotion and context that numbers alone can’t give you.
VIDEO ANSWERS
Translate answers into understanding
Give your audience the option to answer with video so you get to know what they really want. Tone, facial expressions and pauses all reveal what text can’t.
Insights and analysis
Easily see the story behind the data
Quickly surface actionable insights from large volumes of video response data with Sentiment Analysis. Spot key themes and uncover what matters without watching every reply.
marketing and promotion
Create content that connects
Download your video responses and transcripts to turn real customer stories into powerful testimonials, social content, and marketing materials.
"Using video in my forms has helped me capture, qualify, and nurture leads in unique ways that people aren't used to seeing.”
Darnell Brown
Creative Polymath + Community Builder @ Forge
Discover all Typeform video features
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Video FAQs
A Typeform video form lets you ask questions and collect responses using video instead of only text. You can record video questions and invite people to respond with video, making it easier to capture rich stories, testimonials, or nuanced feedback that’s hard to get from written answers.
Video questions and video answers turn a standard form into an asynchronous, conversational experience. A video question lets you record or upload a clip that respondents watch before answering, with options like delaying input until the video is viewed. A video answer allows respondents to reply by recording themselves directly in the form using their camera and microphone. Together, they simulate a back-and-forth interaction—where you “ask” via video and users “respond” via video—without requiring a live call, making them especially useful for more personal, qualitative interactions like hiring, onboarding, or feedback collection.
Video forms tap into higher engagement: people tend to respond more thoughtfully when they can see and hear a human asking the question, and they can express more nuance in their own video responses. This is particularly valuable for testimonials, qualitative research, and storytelling‑driven campaigns.
Video responses are easy to turn into reusable assets that can add real value across your workflows. You can download individual videos from responses and repurpose them in presentations, marketing materials, internal reviews, or case studies. Each response also has a shareable link, making it simple to circulate videos with teammates or stakeholders for quick, async collaboration. With integrations like Zapier, Make, or APIs, you can automatically send videos to tools like Google Drive, Slack, Notion, or Airtable, helping you organize and build a searchable repository over time. Once stored, these recordings can be edited into testimonials, highlight reels, or insights-driven content—especially powerful when building customer stories or recruiting pipelines. Overall, video responses become a flexible, reusable content source that can be continuously leveraged beyond the original form.
No. Building a video form in Typeform doesn’t require technical skills. You can add video questions or enable video answers using built-in options in the form builder, with no coding needed. It mainly involves selecting the video block and uploading or recording content.
If you want to automate storage or workflows (e.g., saving videos to Drive or Slack), then basic no-code tools like Zapier can help, but they’re optional.
Video forms are especially impactful for video testimonials, detailed customer stories, and in‑depth feedback where tone and emotion matter. Marketing and customer teams often use them for case study sourcing, social proof generation, and qualitative research that benefits from seeing respondents on camera.