(CES) customer effort score survey template
Use insights to reduce churn and boost customer loyalty
Better understand market perceptions of your brand
When building your brand strategy, it’s important to understand your brand awareness. Does your audience’s perception match the message you are trying to portray? Gather insights with a survey and figure out where the gaps are.
Keep it fun and engaging. Surveys don’t have to be serious. We encourage a conversational feel, so it feels like chatting rather than an investigation. We believe you get more open and honest responses that way.
Consider what kind of questions to use in your brand personality survey. Closed questions that allow the participant to select a response, rather than write their own, means you can quickly manage the data and spot trends. But, this won’t give you the detail that you need to grow and improve. We suggest a mix of open and closed questions for the perfect survey.
Our typeforms are built to put the user at ease. When creating the perfect brand personality survey, you don’t want overwhelming pages of text. We keep it simple with just one question per page. We don’t do outdated design either—take a look for yourself, we think they’re beautiful.
We want your respondents to glide through the survey process, giving you all the information you need.
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