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The beginner's guide to building a customer success strategy
A comprehensive customer success strategy can break down customer data silos, improve sales and marketing efforts across the organization, and provide a better, more consistent customer experience. Here's how to build a customer success strategy.
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Opinions and Expertise
Tools of the trade: Lead generation tools for marketers
Sometimes it feels like customers are scarce, budgets are slim, and every sale is precious. A streamlined and effective process for generating leads is crucial to preventing any potential customers from slipping through the cracks, starting with the tools you use to manage the process.
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Opinions and Expertise
Getting more out of zero-party data: Strategies for customer engagement
For years, marketers have relied on third-party cookies to help create more personalized experiences for their audiences. With third-party cookies on the chopping block, it's time to pivot to zero-party data and rewrite the playbook. Learn how to craft a customer engagement strategy using zero-party data.
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Opinions and Expertise
The psychology behind surveys: How to design questions that get results
What happens when you apply a little psychology magic to surveys? Tammy Duggan-Herd—HubSpot Sr. Marketing Manager and Social Psychology Ph.D.—shares 14 proven principles to help you write survey questions that actually get answered.
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Opinions and Expertise
Optimizing survey distribution: the ultimate guide
If marketing is your superpower, then you know that data fuels your success. And while surveys can be a powerful tool in the realm of data collection, without proper distribution, you could be leaving valuable insights on the table. Read more in our ultimate guide to survey distribution
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Opinions and Expertise
Why AI-powered marketing teams are about to do their best work yet
Generative AI has taken the world by storm—and the impact has been enormous for marketers. Typeform’s CPO, Oji Udezue, shares how marketers can tap into the power of AI for greater efficiency and how Typeform uses AI to help brands understand and engage with their audience.
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Opinions and Expertise
How listening to your customers builds a better business
Whether you’re just getting started with VOC insights or looking for ways to fine-tune your listening skills, you’re in the right place. Read on to find wisdom from the superstars of the marketing world—where to find customer feedback, how to listen, and how to turn insights into action.
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Opinions and Expertise
Qualitative vs Quantitative data: What's the difference and how do I collect it with forms?
Qualitative and quantitative data is key to uncovering valuable insights for your business. Understanding the purpose of both types of research, and how to go about collecting it can help you create a better respondant experience and, in turn, uncover more relevant insights.
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Opinions and Expertise
Zeroing in on zero-party data: What marketers are saying
With the end of the era of cookies effectively coming to a close at the end of 2024, harnessing the importance of zero-party data has never been of higher importance. We put our ears to the ground to hear what marketers are actually saying about zero-party data, ongoing themes in the industry, and what this all means for you.
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Tips
Connected, not competing: How lead generation and customer acquisition work together
Lead generation and customer acquisition are different pieces of the same puzzle. But how exactly do they work together? Learn more about how to harness the power of both to create a seamless customer (and data) journey.
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Tips
Maximizing conversions: 7 expert tips for crafting product recommendation quizzes
Turn your online store into a sales-generating machine with a product recommendation quiz. Follow our 7 tips for creating beautiful product recommendation quizzes that provide personalized shopping experiences, build customer loyalty, and increase sales.
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Tips
The four types of customer data and what they can do for you
Customer data is a powerful tool; it provides valuable information about customers such as contact details, preferences, and interests. If you can learn to differentiate and harness their power, you'll be leaps and bounds ahead of the competition.
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Tips
Are your surveys lying to you? Find and remove survey bias in four steps
A well-crafted survey gathers great data and fuels better decisions. But bias often lurks in the wings, threatening to skew results. Find out how to spot survey bias, properly conduct research, and capture more accurate answers.
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Tips
10 ways to combine the power of Typeform, Zapier, and generative AI
From creating content to formulating a winning growth strategy, AI is a treasure trove of possibility and potential. These are 10 ways to combine powerful tools like Typeform and Zapier with generative AI to work more efficiently and creatively.
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Product
Behind-the-Scenes on Typeform for Growth: Q&A with Typeform’s CPO and CRO
Meet Typeform for Growth—a suite of new capabilities designed to help companies capture and convert more customers with an end-to-end solution. Read on for the full behind-the-scenes with Typeform's CPO and CRO on why we decided to bring this solution to you.
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Product
How to build unrivaled trust and brand recognition with beautiful forms
A recognizable, authentic brand is table stakes for building relationships with your customers—and Typeform is here to make staying on-brand a cinch. Our customization features let you create forms that keep your unique look and feel front and center.
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Product
Survey School 3: Using Logic to create truly personalized surveys
If you want to create a truly personalized experience, you can’t keep using forms that make everyone feel like they’re filing their taxes. Instead, you need to build responsive surveys that dynamically send people toward different sets of questions based on their answers.
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