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Customer

How Barry's took the heavy lifting out of event signups

How do you register 60,000 people for a fitness event without breaking a sweat? For leading workout network Barry's, it’s all about fast, friendly automation that also builds your brand.

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Customer

Meet the lead-generating quiz that reshaped CurlMix's hair care business

From DIY box sets to diving into Shark Tank, here’s how one brand reinvented themselves by focusing on customer feedback.

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Customer

How SparkToro defined their target audience and refined their product with Typeform

Learn how Rand Fishkin used a typeform to beta test his new audience intelligence search tool and to identify core users.

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Customer

From concept to customers, no coding needed: how Turtle built their marketing funnel with Webflow + Typeform

They wanted to realize their idea fast. But building a website from scratch can take forever. Find out how the Turtle team created their site without a single line of code.

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Customer

The feedback survey that keeps blow LTD’s freelancers happy

The gig economy has never looked so good. Discover how an on-demand beauty app grows by delighting its pros.

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Customer

How Amplitude’s ‘know your users’ quiz propels their content marketing

Do you really know your users? Amplitude’s Cara Harshman tells us how they’re turning quiz takers into customers.

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Customer

How a personality quiz is growing a beard brand

It’s generated over 150k leads, earned tons of backlinks, and helped to improve their products. Learn how Beardbrand’s quiz does it.

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Customer

This growth hacker drove traffic using quizzes

Learn how a 30-day quiz challenge can drive targeted traffic, generate brand awareness, and fill up your sales funnel with quality leads.

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Opinions and Expertise

GTM, meet AI—the benefits of using AI to optimize GTM strategies

As AI continues to evolve, it’s changing how we work—for the better. Savvy GTM teams are leveraging AI to create more effective marketing, from personalization to targeting to lead scoring. See how you can, too.

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Opinions and Expertise

The comprehensive guide to B2B lead types (and why your teams need to align)

What's the difference between cold leads, sales leads, and marketing qualified leads? We’re breaking down the different B2B lead types and why getting your teams on the same page is vital for effective lead qualification.

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Opinions and Expertise

Got churn? The definitive guide to customer churn (and how to reduce it)

Not sure how to address your churn problem? Try these eight strategies to reduce customer churn and boost retention.

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Opinions and Expertise

4 tips for starting online conversations with your customers (and how to apply them to conversational marketing)

Want to connect with your audience on a human level? Start with these tips and apply them to your broader marketing efforts, too!

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Opinions and Expertise

What to know about “Now You Know”

Meet 'Now You Know'—Typeform's latest brand campaign.

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Opinions and Expertise

Is your customer experience strategy up to par? 5 strategies to level up

Customer experience (cx) strategy a little dusty? Dive into these five strategies to level up your cx and start delivering the experience your customers deserve.

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Opinions and Expertise

What it means to be a customer-centric organization

Customer-centricity, or being customer-centric comes up often enough if you're reading about customer success strategies. We'll cover what it is and how to apply the concepts to your own organization.

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Opinions and Expertise

The beginner's guide to building a customer success strategy

A comprehensive customer success strategy can break down customer data silos, improve sales and marketing efforts across the organization, and provide a better, more consistent customer experience. Here's how to build a customer success strategy.

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Opinions and Expertise

Tools of the trade: Lead generation tools for marketers

Sometimes it feels like customers are scarce, budgets are slim, and every sale is precious. A streamlined and effective process for generating leads is crucial to preventing any potential customers from slipping through the cracks, starting with the tools you use to manage the process.

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Opinions and Expertise

How to map your customer journey (and build a better customer experience)

A stellar customer journey paves the way for a seamless customer experience (cx)—they go hand in hand. Learn how to map your customer journey, understand the pathways your audience are actually taking, and build a better cx.

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Opinions and Expertise

Sales and marketing (mis)alignment

Learn how sales and marketing misalignment impacts your growth goals—and how to fix it—based on insights from our survey of 150 sales and marketing professionals.

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Opinions and Expertise

The respectful marketer’s guide to marketing personalization

Consumers want both their privacy and personalization. So how exactly does the respectful marketer navigate this tightrope? Read on to learn how.

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Opinions and Expertise

The irony of data privacy and personalization

Consumers want both data privacy and personalization. Though these themes sound in direct conflict, brands have to find a way to walk the tight rope of meeting both sides of customers' expectations. Here's how.

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Opinions and Expertise

6 marketing trends to look out for in 2024

We're breaking down the top six trends in marketing for 2024, so you don't have to.

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Opinions and Expertise

How to scale market research for your startup

Money may be tight at startups, but that doesn’t mean market research isn’t within reach. Here’s how to scale market research and make it attainable.

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Opinions and Expertise

Facebook event photo size: a simple guide

The 2024 Facebook event photo size is 1920 x 1005 pixels—about a 2:1 ratio. Learn what makes a great event header with examples here.

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Opinions and Expertise

6 ways AI can help you build better marketing forms

AI helps you do what all new innovation promises to do—get your work done faster and easier, freeing up time for the plethora of tasks marketers face on the daily. Here are 6 ways AI can help you build better performing marketing forms.

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Opinions and Expertise

6 ways to level up your marketing personalization

Just because you won’t be able to use third-party cookies, doesn’t mean you can’t provide personalized experiences for your customers. You just need to change your approach to data collection.

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Opinions and Expertise

Getting more out of zero-party data: Strategies for customer engagement

For years, marketers have relied on third-party cookies to help create more personalized experiences for their audiences. With third-party cookies on the chopping block, it's time to pivot to zero-party data and rewrite the playbook. Learn how to craft a customer engagement strategy using zero-party data.

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Opinions and Expertise

The psychology behind surveys: How to design questions that get results

What happens when you apply a little psychology magic to surveys? Tammy Duggan-Herd—HubSpot Sr. Marketing Manager and Social Psychology Ph.D.—shares 14 proven principles to help you write survey questions that actually get answered.

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Opinions and Expertise

Optimizing survey distribution: the ultimate guide

If marketing is your superpower, then you know that data fuels your success. And while surveys can be a powerful tool in the realm of data collection, without proper distribution, you could be leaving valuable insights on the table. Read more in our ultimate guide to survey distribution

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Opinions and Expertise

The marketer’s survival guide to the cookieless future

Third-party tracking cookies are already on their way out. But, without the mighty cookie to guide marketers' insights and strategies, what's one to do? Luckily, we've put together a concise guide to surviving the cookieless future.

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Opinions and Expertise

Life after third-party cookies: A recipe for better customer interactions

The end is near…for third-party cookies. But marketers don’t have to scramble to respond to the coming change. They can shift their efforts to people-first data strategies and embrace a fresh way of delivering value.

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Opinions and Expertise

Feedback vs. behavior: What do customers really want?

Humans are funny. What we say doesn’t always match how we behave. To crack the code on customer loyalty, you’ll need qualitative and quantitative data. Learn how to bridge the gap in this article.

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Opinions and Expertise

Unlocking insights: The best questions to ask your customers

Discover the power of asking the right questions to understand customer needs and preferences. Learn how to ask the right questions, connect with your audience, and supercharge your products and services using valuable customer feedback.

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Opinions and Expertise

Why AI-powered marketing teams are about to do their best work yet

Generative AI has taken the world by storm—and the impact has been enormous for marketers. Typeform’s CPO, Oji Udezue, shares how marketers can tap into the power of AI for greater efficiency and how Typeform uses AI to help brands understand and engage with their audience.

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Opinions and Expertise

What to look for when adding a photo to your blog

Choosing the best website photo is just as vital as figuring out the right words. Don’t believe me? Ask the baby with the thermal blob.

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Opinions and Expertise

How to get started with research-driven content marketing

How do you take your content from good to great? Research. In this guide, we spoke with PeerSignal’s Camille Trent and Some Good Content’s John Bonini to explore the value of research-backed content.

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Opinions and Expertise

7 Apps to make marketers better creatives

In this article, we'll explore 7 game-changing apps that bridge the gap between marketing expertise and creative needs, helping you become a more efficient and inspired marketer.

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Opinions and Expertise

How listening to your customers builds a better business

Whether you’re just getting started with VOC insights or looking for ways to fine-tune your listening skills, you’re in the right place. Read on to find wisdom from the superstars of the marketing world—where to find customer feedback, how to listen, and how to turn insights into action.

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Opinions and Expertise

I'm a marketer, here's why I'm not afraid of AI

Why AI isn't coming for your job, how to leverage AI to be a better marketer, and why—from one marketer to another-I'm not worried about job prospects.

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Opinions and Expertise

Qualitative vs Quantitative data: What's the difference and how do I collect it with forms?

Qualitative and quantitative data is key to uncovering valuable insights for your business. Understanding the purpose of both types of research, and how to go about collecting it can help you create a better respondant experience and, in turn, uncover more relevant insights.

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Opinions and Expertise

Zeroing in on zero-party data: What marketers are saying

With the end of the era of cookies effectively coming to a close at the end of 2024, harnessing the importance of zero-party data has never been of higher importance. We put our ears to the ground to hear what marketers are actually saying about zero-party data, ongoing themes in the industry, and what this all means for you.

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Opinions and Expertise

The buzz about generative AI: what top marketers have to say

Whatever your feelings about generative AI, it’s not going away anytime soon. If you intend to stay competitive, it’s time to take a serious look at how AI is shaping marketing—and how you can use it to your advantage.

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Opinions and Expertise

How generative AI is transforming marketing—for better or worse

From creating highly personalized customer experiences to freeing up resources for more complex tasks, generative AI has something to offer every marketer—but approach with caution and handle with care.

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Opinions and Expertise

Is the data-driven age of marketing attribution coming to an end?

Why “dark social” habits, tighter privacy laws, and impending tracking limitations are forcing marketers to rethink attribution in a cookieless future.

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Opinions and Expertise

How to generate demand with B2B marketing expert Chris Walker

Dive into our conversation with Chris Walker, Founder and CEO of Refine Labs, a progressive demand generation firm specializing in groundbreaking B2B marketing.

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Opinions and Expertise

It takes a village to raise a community

Typeform's Senior Online Community Strategist, Gabriel Fraga, shares all of the twists and turns of creating an online community from scratch.

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Opinions and Expertise

Building a Superhuman growth funnel to find product-market fit

How do you make space in a crowded market? See how the world's fastest email experience does it by automatically pre-qualifying prospects to focus on delivering a perfect experience.

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Opinions and Expertise

Segment your audience and make your marketing more meaningful

Customer segmentation helps you divide your audience to create more meaningful interactions that get better business results. Here's four ways to do it.

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Opinions and Expertise

How to get more Facebook likes: be a social media Shakira

Don’t resort to buying Facebook likes. Get more Facebook likes in an engaging way which won’t bust the bank. Follow our Facebook tips and get posting.

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Tips

Browsing to buying: the product recommendation quiz playbook for e-commerce businesses

Build a quiz that boosts sales and effortlessly collects data. Learn about the different types of product recommendation quizzes that help e-commerce brands sell more.

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Tips

From silos to synergy: Aligning sales and marketing

Sales and marketing teams often think they're working together, but still, customers and data are lost, and trust runs low. Learn about what it takes to get your organization aligned and working to serve your customers better.

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Tips

Tune-up your typeform: Insights from our live workshop

Creating your first typeform is easy, but sometimes it can be tricky to know what to optimize. Learn from our Typeform experts on how to tune up your typeform and get the most out of every form.

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Tips

Connected, not competing: How lead generation and customer acquisition work together

Lead generation and customer acquisition are different pieces of the same puzzle. But how exactly do they work together? Learn more about how to harness the power of both to create a seamless customer (and data) journey.

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Tips

Want more email signups? Try lead magnets

If you want to grow your email list, lead magnets might be the answer. Here's everything you need to know about the different types of lead magnets, plus expert tips on implenting them into your strategies.

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Tips

3 ways personalized surveys can boost form conversions

Survey personalization can go a long way in building trust with your audience, creating a more streamlined and relevant experience, and earning engagement. Learn more about adding survey personalization to your strategies.

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Tips

41 user experience (UX) survey questions [examples + template]

User experience survey questions gauge your strengths and weaknesses from the folks using your services. Find out what to ask on your next UX survey.

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Tips

Strategies for Zero-Party Data Collection: 9 Proven Methods + Examples

There are all sorts of small ways to collect the data you need from customers. Here are 9 expert strategies to get the data you need by asking your audience directly.

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Tips

How to leverage zero-party data for marketing attribution

The cookieless future is here, so how are marketers supposed to correctly assign attribution, build informed strategies, or understand their customers? Zero-party data is your friend: learn how to collect and leverage it with this guide.

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Tips

Zero-party data: a beginner’s guide

What is zero-party data? And how does it affect your business? Explore the evolution of data collection in a cookieless era and stay ahead in the changing landscape of digital marketing.

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Tips

Progressive profiling: A better way to collect customer data

Want to understand your audience? You need to play the long game. To lead with consent, compliance, and trust, learn about customers throughout their journey with progressive profiling.

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Tips

Market research automation: A marketer’s guide for 2024

Market research automation uses AI to simplify and enhance traditional research. AI helps interpret data, create data visualizations, pull insights, and more.

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Tips

How to survey your target audience

Target audience surveys are an effective way to gather information about your ideal customer to guide marketing efforts, assess product-market fit, and more.

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Tips

Qualitative vs. quantitative research: A simple guide

Quantitative research deals with numbers and statistics, while qualitative research involves pulling information from experiences and stories.

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Tips

Maximizing conversions: 7 expert tips for crafting product recommendation quizzes

Turn your online store into a sales-generating machine with a product recommendation quiz. Follow our 7 tips for creating beautiful product recommendation quizzes that provide personalized shopping experiences, build customer loyalty, and increase sales.

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Tips

The four types of customer data and what they can do for you

Customer data is a powerful tool; it provides valuable information about customers such as contact details, preferences, and interests. If you can learn to differentiate and harness their power, you'll be leaps and bounds ahead of the competition.

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Tips

Are your surveys lying to you? Find and remove survey bias in four steps

A well-crafted survey gathers great data and fuels better decisions. But bias often lurks in the wings, threatening to skew results. Find out how to spot survey bias, properly conduct research, and capture more accurate answers.

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Tips

A tactical guide to creating click-worthy user-generated content

User-generated content isn’t just for B2C brands and influencers. Any company can add a UGC arrow to their quiver. Just ask Taylor Swift. In this article, we’re giving you six ways to level-up your UGC game.

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Tips

Survey School 7: Use your first-party data for marketing personalization

First-party data is more than a fancy new way to gather info. It’s a gateway to developing long-term, personal relationships with prospects and customers. Learn how to get started here.

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Tips

The 2023 lead capture form report (with 5 need-to-know tactics)

We sifted through 10,000 customer typeforms to find out what’s behind really good lead capture forms. Get 5 data-backed tactics you can use to quickly boost form performance.

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Tips

10 ways to combine the power of Typeform, Zapier, and generative AI

From creating content to formulating a winning growth strategy, AI is a treasure trove of possibility and potential. These are 10 ways to combine powerful tools like Typeform and Zapier with generative AI to work more efficiently and creatively.

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Tips

Survey School 4: Survey Analysis 101

Surveys are a great way to gain insights to help answer questions. But to get to making a decision, we first need to perform survey analysis. We've made survey analysis simple with our guide on transforming survey results into actionable insights.

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Tips

Survey School 2: How to maximize survey response rates

Survey response rate is the percentage of people who finish filling out your survey in its entirety. Read on for research-backed ways to boost response rates.

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Tips

When NOT to use surveys for marketing

Learn about why and how marketing experts use forms and surveys—or rather, when they don’t use them.

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Tips

How to leverage forms at every stage of the marketing funnel

Stop adding to the overwhelming noise your customers are trying to tune out online - and start listening to them through forms instead.

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Tips

13 ways to use forms to up-level your marketing

Forms are not just a necessary evil—they can be dynamic, beautiful, engaging, and critical to growth. Here are 13 ways to leverage forms for your marketing efforts.

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Tips

16 ways to use generative AI for marketing

Generative AI is the next generation of artificial intelligence that has been making big waves in the world of content creation with tools like ChatGPT and DALL-E. Here are 16 ways you can use it to up-level your marketing (with examples).

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Tips

How to generate leads in 2020: from basic to beast mode

Tried all the basic ways to generate leads? Feel like you need some inspiration to fill your email list with hot leads? Well, look no further. Here are our top tips to get more leads (with expert opinions!)

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Tips

5 landing page tests to run on your website from day one

You’ve got visitors, and now you need to turn them into customers. It start with knowing their needs. Here’s five tests you should be running on your landing pages.

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Tips

The secrets of successful brand awareness surveys

Tips for building a beautiful experience and getting the feedback you need.

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Tips

Facebook marketing: a self-starter’s guide

Just getting started with Facebook marketing? Read on to see how our own Facebook foray goes as we take you through the basics.

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Tips

Make your next market research survey count with these 9 tips

Learn how to get meaningful feedback and strengthen existing customer relationships.

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Product

Behind-the-Scenes on Typeform for Growth: Q&A with Typeform’s CPO and CRO

Meet Typeform for Growth—a suite of new capabilities designed to help companies capture and convert more customers with an end-to-end solution. Read on for the full behind-the-scenes with Typeform's CPO and CRO on why we decided to bring this solution to you.

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Product

Typeform vs. Formstack: Choosing the best form builder [2024]

Typeform is a Formstack alternative that helps you create more beautiful, powerful, and engaging forms. Learn more about Typeform vs. Formstack to pick the better form builder.

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Product

How to build unrivaled trust and brand recognition with beautiful forms

A recognizable, authentic brand is table stakes for building relationships with your customers—and Typeform is here to make staying on-brand a cinch. Our customization features let you create forms that keep your unique look and feel front and center.

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Product

How to build a no-code lead generation engine in 30 minutes

Discover the art of no-code lead generation with Typeform. Unveil the step-by-step process, master question creation, and explore optimal field types. Your guide to simplified, efficient lead generation starts here.

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Product

Survey School 3: Using Logic to create truly personalized surveys

If you want to create a truly personalized experience, you can’t keep using forms that make everyone feel like they’re filing their taxes. Instead, you need to build responsive surveys that dynamically send people toward different sets of questions based on their answers.

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Product

Top 10 Typeform integrations to power your marketing

Here are 10 of the most popular Typeform integrations—from the powerhouses to the hidden gems—that are here to help you build the workflow of your dreams.

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