Use case

5 ways our customers are using Typeform

Read on to learn how five different businesses use Typeform to help them collect more and better data.

How Double Denim Marketing increased leads by 50% with Typeform

How Typeform helps Double Denim outcompete companies that spend way more money acquiring customers.

How SmartBug Media increased sales leads by 40% with Typeform

How Unsplash can help your forms look less like forms

Photos from Unsplash help create thousands of beautiful typeforms every day. Together, typeform and Unsplash make your forms feel on brand and anything but ordinary.

Customer intelligence playbook: How forms help Gated fuel customer centricity

In this playbook, we’ll cover how Gated captures feedback with forms, maximizes form engagement, and turns form responses into customer-centric marketing.

Gated: learning by listening with Typeform

How Gated uses Typeform to unlock customer advocacy

Agexa: the ultimate form logic for expert creators

The ultimate form logic for expert creators: how Agexa helps clients scale with Typeform.

Modern Health: Opening new possibilities for mental health support

How Typeform helps Modern Health support their customers while staying HIPAA compliant

Modulo: how fun forms connect communities, parents, and educators

Modulo began as a platform to connect parents with educational materials for their children. By harnessing the capabilities of Typeform, Modulo has evolved into an entire ecosystem for at-home learning. Learn how they did it:

Calm: a success story of mindful forms and empowered decision-making

How Calm tests innovation and brings new features to life with Typeform

Introducing new Typeform customer templates!

We selected 5 beautiful, functional winning templates created by Typeform users. Think you’ve got a great typeform? Submit it to our new customer template library!

The Boundary Breakers: meet the people changing the world with Typeform

We worked with Black Innovation Alliance to find 6 entrepreneurs who are innovating their industries with Typeform or VideoAsk. Here are our winners!

The Ideas Report: WeTransfer's insightful, typeform-powered brand initiative

WeTransfer surveyed 10,000 creatives about 2021. Their insights will help the creative industries plan for the future.

Fiole's quiz is more accurate than a fragrance specialist" at choosing your signature scent"

How Fiole reliably chooses their customers' new favorite fragrance with a Typeform quiz

The survey behind the dumbphone" revolution "

How Light researched a heretical tech product: a non-addictive phone.

The sustainable deodorant with a no-sweat approach to customer feedback

The all-natural armpit anti-odorant forecasting a €10 million turnover with less than 30 employees

Room For Refugees: how to turn 9,000 spare rooms into emergency homes

In 2020, a small Scottish charity provided refugees with 43,529 nights of free shelter - using just two members of staff, volunteers, and a bunch of typeforms.

How Avocode understands their users on a small research budget

Avocode has over 99 features, and a typeform validated almost every one.

Kilo: the app helping men to measure their mental health

Amanda Bender saw some of her guy friends suffering due to social pressure to “man up” and push away their feelings. So, she's creating an app to help users strengthen their emotional awareness.

How Barry's took the heavy lifting out of event signups

How do you register 60,000 people for a fitness event without breaking a sweat? For leading workout network Barry's, it’s all about fast, friendly automation that also builds your brand.

A free tool to help you write better survey questions (and the typeform behind it)

How Bellini Slushie validated their idea for a free, open source bank of survey questions.

How marketing agency Hint scales personal conversations with beautiful chatbots

See how one of Mexico’s leading marketing agencies gains back precious time by capturing, qualifying, and segmenting leads. The secret? Beautiful conversations, with chatbots.

How a university saved $250K and weeks of time by automating feedback

Find out how the Head of Innovation at UPC ripped up the university's paper-based teacher feedback system and replaced it with a digital solution that's saved weeks of time, thousands of dollars—and acres of trees.

Meet the lead-generating quiz that reshaped CurlMix's hair care business

From DIY box sets to diving into Shark Tank, here’s how one brand reinvented themselves by focusing on customer feedback.

Upsolve: Evening the odds in an unfair game

How an 800-question typeform turned into a non-profit platform that relieved over $250 million in debt for families struggling in America.

Lessons on keeping virtual learners switched on to your online course

Online learning is becoming more and more a part of people's lives, especially since the COVID-19 outbreak. But how do you keep learners engaged with your course when they have 4.2 billion other web pages at their fingertips?

How to get inside the minds of 4,500 software developers with a smart survey

Research content is a great way to bring attention to your brand. Meet the development firm that took a trip into the heads of thousands of front-end developers and produced a report that has got more than 15,000 views – in just two weeks.

The signup flow that put Pitch on the path to product-market fit

How do you start a relationship with your ideal customers and create a product they’ll love? See how Pitch.com onboards the right users with a typeform.

How to make $10 million with water bottles, socks, and a typeform

Find out how a determined young entrepreneur went from selling his mom's groceries to building a swag empire—and meet the no-code tools that got him there.

Brewers, bakers, and furniture makers: turning crisis into opportunity

COVID-19 has made business as usual" pretty unusual. Meet the Typeform customers who have found creative ways to stay successful."

21 new ways Typeform is using Typeform and VideoAsk [with templates]

Has your business been affected by COVID-19? Ours has too. Here are some ways we're using our own products to keep us going. We've also included free templates so you can adapt them to your own needs.

Get Inclusive's fight against workplace discrimination and the typeform that helps them do it

Discover how inclusivity awareness is weaved into typeforms for prevention and compliance training to create a friction-free learning experience.

How SparkToro defined their target audience and refined their product with Typeform

Learn how Rand Fishkin used a typeform to beta test his new audience intelligence search tool and to identify core users.

How to humanize your hiring process

Job applicants are people too. With typeforms, Userlane got to know the personalities behind the resumes.

How Forbes finds the best talent for their 30 Under 30 list

A simple typeform collects nominations to select 600 of the best and brightest young leaders.

The feedback survey that keeps blow LTD’s freelancers happy

The gig economy has never looked so good. Discover how an on-demand beauty app grows by delighting its pros.

How Barcelona’s best burger joint keeps sizzling with feedback

When you’re small, conversations with customers are just across the table. But how do you keep close to your customers when you become the most popular joint in Spain?

The tools that help the Harvard of coding schools

You don’t become the best with mediocre vision and feedback loops. Here’s how Codeworks sets themselves above the rest.

Meet the typeforms that help Zety battle customer churn

What’s this startup’s secret to keeping customers and increasing growth? Asking people what they want, two questions at a time.

The registration form that guides LAUNCH’s investments

Their mission: support founders and inspire innovation. And with an event that doubles as a Sharktank for startups, every attendee counts.

How a typeform helps speakers find their voice—and gets tons of leads

Professional speaker Grant Baldwin kept getting asked the same question: “How much should I charge for a gig?” His answer got him thousands of leads.

How HubSpot built a viral, lead-generating app with Typeform

Using an engaging, conversational interface, thousands of marketers easily create their buyer personas.

How a typeform helped over 8,000 people beat video game addiction

Cam Adair turned a 16-hour-a-day addiction into a force for change. His thoughtful quiz lets gamers figure out if they’re hooked—and offers help to those who really need it.

How Amplitude’s ‘know your users’ quiz propels their content marketing

Do you really know your users? Amplitude’s Cara Harshman tells us how they’re turning quiz takers into customers.

Can you make a living doing what you love?

Dina Rodriguez set up an online shop and monetized her passion.

How Dollar Flight Club lands leads with Typeform

Discover how this fast growing business manages prospects through a simple typeform—plus some HubSpot and Slack integration magic.

How to build online communities with Slack and Typeform

Andrew Mewborn needed to network. So he built his own community.

How a personality quiz is growing a beard brand

It’s generated over 150k leads, earned tons of backlinks, and helped to improve their products. Learn how Beardbrand’s quiz does it.

How Indiegogo brings ideas to life through crowdfunding

By democratizing finance, the group is putting the power of ideas back into the hands of entrepreneurs.

How Santa automated the Christmas wish list [video]

By replacing handwritten letters, the world’s favorite toymaker optimized his ordering, production, and distribution process.

How to turn a passion into a business with Typeform

Angelo Blot is taking his smart home technology business worldwide—without leaving his house.

Need business ideas? Try scratching your own itch

How Mevish Aslam launched a startup for digital nomads by solving her own problem.

How to manage properties using Typeform

See how The Community Co handles repairs, complaints, and other everyday issues at the push of a button.

Meet the conversational cupid behind ‘First Dates’ matchmaking

Here’s how First Dates’ social media team used Typeform to track down seeking singles for their hit TV show.

Your product needs feedback to survive

Learn how Derek Torsani used feedback to kickstart Halfdollar, a budgeting app, in his spare time.

This growth hacker drove traffic using quizzes

Learn how a 30-day quiz challenge can drive targeted traffic, generate brand awareness, and fill up your sales funnel with quality leads.

15 ways to use Typeform for customer success [templates]

Need a better way to interact with customers? A more effective way to run your CS team? It’s all here.

How to use Typeform for event management

Learn how four big companies revamped their event sign-up, feedback, and post-registration process.

How Wrike reduced product training time by 70% using simple tutorials

They automated their onboarding process so consultants could work on the thing that matters most: customer success.

How an entire city used Typeform to eliminate its paper forms

Victoriaville reports potholes, gives permits, and cues park cleanups—straight from smartphones.

21 ways Typeform uses typeforms

And how you can use them to interact with your customers, employees, and teams.

The power of quizzes: How e-commerce brands can win big with personalization

Product recommendation quizzes are fun for shoppers, but they’re an even more powerful tool for marketing and personalization for e-commerce small businesses. See how to leverage these quizzes for data collection, personalization, and more.

GTM, meet AI—the benefits of using AI to optimize GTM strategies

As AI continues to evolve, it’s changing how we work—for the better. Savvy GTM teams are leveraging AI to create more effective marketing, from personalization to targeting to lead scoring. See how you can, too.

From transactional to emotional: The psychology behind customer loyalty

Want more loyal customers? Dust off your psychology book. Customer loyalty is all about building an emotional connection and trust with your customers. Oh, and the psychological triggers that turn casual shoppers into raving fans.

Is your customer experience strategy up to par? 5 strategies to level up

Customer experience (cx) strategy a little dusty? Dive into these five strategies to level up your cx and start delivering the experience your customers deserve.

How to map your customer journey (and build a better customer experience)

A stellar customer journey paves the way for a seamless customer experience (cx)—they go hand in hand. Learn how to map your customer journey, understand the pathways your audience are actually taking, and build a better cx.

6 ways AI can help you build better marketing forms

AI helps you do what all new innovation promises to do—get your work done faster and easier, freeing up time for the plethora of tasks marketers face on the daily. Here are 6 ways AI can help you build better performing marketing forms.

Revolutionizing customer segmentation: The power of zero-party data

The end of cookies doesn't mean the end of customer segmentation. With zero-party data, we think it's actually just the start of effective self-reporting for customers. Learn how zero-party data can unlock the next level of customer segmentation and targeting.

5 marketing quizzes and surveys to help you collect more (and better) zero-party data

Google is turning off third-party cookies in its Chrome browsers, joining Apple’s Safari. Your next marketing move? Start collecting zero-party data.

Overcoming challenges in implementing zero-party data strategies

No one said collecting and implementing zero-party data was going to be easy. But it does help to know the challenges that lay ahead and solutions to help you keep the path.

Progressive profiling: How to use micro-forms and quizzes to collect user data

Make collecting zero-party data easier on you and your users. Introduce micro-forms and quizzes throughout the user journey. Here’s how.

Getting more out of zero-party data: Strategies for customer engagement

For years, marketers have relied on third-party cookies to help create more personalized experiences for their audiences. With third-party cookies on the chopping block, it's time to pivot to zero-party data and rewrite the playbook. Learn how to craft a customer engagement strategy using zero-party data.

The psychology behind surveys: How to design questions that get results

What happens when you apply a little psychology magic to surveys? Tammy Duggan-Herd—HubSpot Sr. Marketing Manager and Social Psychology Ph.D.—shares 14 proven principles to help you write survey questions that actually get answered.

Optimizing survey distribution: the ultimate guide

If marketing is your superpower, then you know that data fuels your success. And while surveys can be a powerful tool in the realm of data collection, without proper distribution, you could be leaving valuable insights on the table. Read more in our ultimate guide to survey distribution

Life after third-party cookies: A recipe for better customer interactions

The end is near…for third-party cookies. But marketers don’t have to scramble to respond to the coming change. They can shift their efforts to people-first data strategies and embrace a fresh way of delivering value.

Feedback vs. behavior: What do customers really want?

Humans are funny. What we say doesn’t always match how we behave. To crack the code on customer loyalty, you’ll need qualitative and quantitative data. Learn how to bridge the gap in this article.

Unlocking insights: The best questions to ask your customers

Discover the power of asking the right questions to understand customer needs and preferences. Learn how to ask the right questions, connect with your audience, and supercharge your products and services using valuable customer feedback.

Building a Superhuman growth funnel to find product-market fit

How do you make space in a crowded market? See how the world's fastest email experience does it by automatically pre-qualifying prospects to focus on delivering a perfect experience.

Is your customer feedback experience incomplete?

32. 11. 45. Now what? Discover how startup Appcues turned their customer feedback scores into something they could actually use.

Browsing to buying: the product recommendation quiz playbook for e-commerce businesses

Build a quiz that boosts sales and effortlessly collects data. Learn about the different types of product recommendation quizzes that help e-commerce brands sell more.

Boost your organic traffic with SEO-optimized product recommendation quizzes

Discover how to turn your product recommendation quiz into a powerful SEO tool that drives targeted organic traffic, keeps users engaged on your site longer, and converts casual browsers into loyal shoppers using simple, structured strategies.

Turn fun" into a powerful marketing strategy with personality quizzes"

One of the most entertaining and easiest ways to collect data from your audience? Interactive content. Learn how to create personality quizzes that power lead generation, help you personalize the customer experience, and more.

The art of writing product recommendation quiz questions for quizzes that convert

Consumers expect brands to create personalized experiences, from marketing messages to how they shop your site. We’ll show you how your e-commerce brand can personalize using highly effective product recommendation quizzes.

Create forms that click: A guide to building better online forms

Itching to know what separates an effective form from the rest? We've pulled together our best insights for what makes an irresistible form. You'll learn how to design online forms that are user-friendly, responsive, and optimized for conversions.

How to boost customer loyalty in 6 simple steps

Turning casual shoppers into loyal customers doesn’t have to be complicated—follow these six simple tips to increase customer loyalty and engagement.

Unifying customer data: Best practices for marketers

A disjointed customer journey wastes everyone’s time, money, and resources. And siloed data is partially to blame. Learn how to unify customer data across your GTM organization and get everyone on the same page.

Tune-up your typeform: Insights from our live workshop

Creating your first typeform is easy, but sometimes it can be tricky to know what to optimize. Learn from our Typeform experts on how to tune up your typeform and get the most out of every form.

3 benefits of using customer feedback for product-led growth

Customer feedback can fuel product-led growth by guiding innovation and improving user experiences. Here's how to harness this feedback to stay ahead in a customer-centric market.

The four types of customer data and how they can prepare you for the cookieless future

The cookieless future is coming any day to be the new reality for marketers: no more third-party tracking cookies, just the four types of customer data, and a whole new perspective on marketing and personalization. Learn more about the future, now.

Want more email signups? Try lead magnets

If you want to grow your email list, lead magnets might be the answer. Here's everything you need to know about the different types of lead magnets, plus expert tips on implenting them into your strategies.

5 ways to make your marketing strategies more human

A humanized marketing approach can make all the difference in building consumer trust, especially in a new age of AI and automation. Here are a few strategies that can help.

5 lead-generation ideas to try in 2024

Looking for a new trick to keep up your sleeve? Try any of these five spins on tried-and-true lead generation strategies.

41 user experience (UX) survey questions [examples + template]

User experience survey questions gauge your strengths and weaknesses from the folks using your services. Find out what to ask on your next UX survey.

Strategies for Zero-Party Data Collection: 9 Proven Methods + Examples

There are all sorts of small ways to collect the data you need from customers. Here are 9 expert strategies to get the data you need by asking your audience directly.

Decoding Lead Generation Lingo: A Back-to-Basics Guide

The world of lead generation is full of acronyms and jargon. If you’re struggling to keep up, this back-to-basics guide will set you and your team on the right path.

Progressive profiling: A better way to collect customer data

Want to understand your audience? You need to play the long game. To lead with consent, compliance, and trust, learn about customers throughout their journey with progressive profiling.

How to qualify a lead with an assessment

Not all leads are created equal. A lead qualification survey is one of the best ways to identify high-intent prospects. That means less wasted time for you and your potential customers. This guide will show you how to build a lead qualification survey step by step.

Maximizing conversions: 7 expert tips for crafting product recommendation quizzes

Turn your online store into a sales-generating machine with a product recommendation quiz. Follow our 7 tips for creating beautiful product recommendation quizzes that provide personalized shopping experiences, build customer loyalty, and increase sales.

The four types of customer data and what they can do for you

Customer data is a powerful tool; it provides valuable information about customers such as contact details, preferences, and interests. If you can learn to differentiate and harness their power, you'll be leaps and bounds ahead of the competition.

The 2023 lead capture form report (with 5 need-to-know tactics)

We sifted through 10,000 customer typeforms to find out what’s behind really good lead capture forms. Get 5 data-backed tactics you can use to quickly boost form performance.

How to personalize e-commerce in a cookieless future

Cookies are now a piece of marketing history and the future of B2C looks a lot like a conversation. Wondering how to break the ice? There’s no better way than with a form.

10 ways to combine the power of Typeform, Zapier, and generative AI

From creating content to formulating a winning growth strategy, AI is a treasure trove of possibility and potential. These are 10 ways to combine powerful tools like Typeform and Zapier with generative AI to work more efficiently and creatively.

When NOT to use surveys for marketing

Learn about why and how marketing experts use forms and surveys—or rather, when they don’t use them.

How to leverage forms at every stage of the marketing funnel

Stop adding to the overwhelming noise your customers are trying to tune out online - and start listening to them through forms instead.

How to use conversational marketing to drive revenue and grow business

Conversations are the single best way to gain accurate and unique insights into your customers. Learn the ins-and-outs of conversational marketing with our deep-dive guide!

13 ways to use forms to up-level your marketing

Forms are not just a necessary evil—they can be dynamic, beautiful, engaging, and critical to growth. Here are 13 ways to leverage forms for your marketing efforts.

7 things we learned about creating a quiz on Facebook for lead gen

An inside look at our three-week Facebook campaign for lead generation, and the quiz that helped Typeform build brand awareness.

Social media quizzes: 10 tips from Brainbeats

“Is the music you listen to actually right for you?” Find out how an interactive quiz can help you conquer Facebook.

How to boost learning with simple quizzes

Improve memory retention with regular quizzing.