6 ways to drive sales with product recommendation quiz integrations

Popular web browsers—like Google Chrome and Apple Safari—have begun phasing out third-party cookies. Customer acquisition costs are at an all-time high. And competition has never been fiercer.

You're doing everything you can to catch the eye of potential customers. But with over 28 million e-commerce websites online, you're struggling to stand out. And your ad spend simply isn't returning what it once did.

It's not your fault—a 2022 study from SimplicityDX found that e-commerce merchants are losing $29 per customer acquired. That's a 222% increase from 2013. And with third-party cookies out the door, your retargeting strategy just got infinitely more challenging.

But it's not all doom and gloom. Zero-party data (ZPD) is even more powerful than the data you get from third-party cookies, and product recommendation quizzes can supercharge sales when you connect them to your marketing workflow.

We'll show you how to build a better workflow using ZPD and product recommendation quiz integrations that allow for improved marketing personalization, automation, and sales.

6 product recommendation quiz integrations to boost sales 

Whether you're brand new to the world of e-commerce or a seasoned pro, you've likely got a decent tech stack to support your business. Individually, each tool is powerful.

But when you connect them with Typeform? They become a sales-generating machine powered by priceless customer data. We've rounded up six product recommendation quiz integrations that'll increase quiz effectiveness and drive sales (all while collecting priceless ZPD).

1. Flow Typeform data into your CRM to uncover actionable insights

Data shouldn't be static—it's meant to be acted on. And if you're using product recommendation quizzes, you're likely gathering plenty of zero-party data.

Instead of letting it just sit there, connect Typeform to your customer relationship management (CRM) tool, like HubSpot, where you can turn that data into customer insights.

‍Product recommendation quizzes gather high-intent ZPD—like customer needs and preferences—that let you enrich existing data in your CRM and leverage true e-commerce personalization.

How? ZPD helps you more accurately segment your audience so you can personalize every step of the customer journey.

And when the data flows seamlessly through your CRM and Typeform, you get a steady flow of constant data that helps you:

• Quickly identify patterns or trends that reveal insights into customer behavior
• Refine customer profiles to get a complete picture of each customer
• More accurately segment your audience for better personalization

By centralizing your data in one place and constantly enriching it, you give yourself everything you need for more effective e-commerce personalization—a significant driver of sales and repeat purchases.

2. Automate personalized follow-ups with Klaviyo using Typeform ZPD

The most effective email marketing starts with data—and the data your product recommendation quiz delivers is the perfect place to start.

Take Ogee's makeup shades quiz. While it reveals a shopper's perfect shade and recommends products in that shade, the quiz also collects data to more accurately segment their audience. The quiz asks customers a series of shade-related questions. But it also asks:

• Which beauty item do you use the most?
• What is your desired makeup finish?

While these questions don't relate to their shade, the way a shopper answers helps Ogee direct them to the right welcome sequence and segment them properly for future follow-ups.

And with our enhanced Klaviyo integration, you can automatically input all that ZPD into Klaviyo to use for:

• Targeted email campaigns
• Automation
• Customer segmentation

Typeform syncs with Klaviyo in real time, so you're always getting the most up-to-date data, making your email marketing even more powerful.

Automate personalized follow-ups at scale using the ZPD from the product recommendation quiz, and increase your chances of conversion with more targeted outreach (thanks to better segmentation).

If you sell skincare products and a shopper reveals that they have dry skin in your quiz, you can use the Klaviyo integration to trigger a personalized welcome sequence with best sellers for dry skin and include tips on how to revitalize dry skin. It's e-commerce personalization at its finest.

3. Optimize retargeting with Google Tag Manager and Typeform quiz data

Third-party cookies may be going away and return on ad spend may be dwindling, but that doesn't mean your retargeting efforts are completely hopeless.

By connecting Typeform to Google Tag Manager, you can optimize ad retargeting by leveraging a quiz-taker's responses. Let's say they complete your product recommendation quiz but don't convert. 

You know from the form-taker's quiz results that they have dry hair and The Mask is their top recommended product. With Google Tag Manager, you can effectively retarget them other places—like Facebook—with an ad featuring The Mask.

And because you know they have dry hair, you can create more effective ad creatives to personalize (and increase the likelihood of conversion).

Pro tip: Use this article to connect Google Tag Manager to your forms. 

4. Create seamless checkouts with Stripe—directly in your Typeform

Imagine completing a product recommendation quiz and getting your perfect match instantly. You love it. You're ready to buy. So you tap the "Buy now" button and... you get frustrated.

Instead of being able to add the item to your cart and check out in one or two clicks, you have to create an account, tell the brand how you found them, and confirm your email address before you can purchase your product.

Yikes. Not a great customer experience. And it's why e-commerce brands see an average 79.53% cart abandonment rate.

Another scenario—the one you want your customers to experience—is filling out a product recommendation quiz, getting your results, and being able to buy the products with zero friction.

‍Typeform and Stripe can do precisely that.

Shorten the path to purchase and get rid of any friction by adding a Stripe payment question directly to your quiz. This allows shoppers to buy the product without going through a laborious process.

Or, you can do what Ogee did—embed an "Add to cart" button on your quiz results page to create a one-click checkout experience. Because Ogee's quiz helps you determine your shade, the quiz results page features several products with your shade already selected.

It creates a frictionless shopping experience and highlights how quizzes drive conversions when you pair them with powerful integrations.

5. Store Typeform data and identify trends quickly with Airtable and Google Sheets

Product recommendation quizzes can boost sales and make e-commerce personalization scalable, but they're also a gold mine for customer data. So, even if a shopper doesn't convert, you still get invaluable data.

And as you collect more and more of that data, you can start analyzing trends or patterns. But you've got to store, organize, and manage your data first—that's where a tool like Airtable or Google Sheets comes into play.

Connect Typeform to Airtable or Google Sheets to:

• Organize data any way you like
• Edit data and collaborate in real time to uncover hidden insights
• Analyze data to identify any patterns or track trends over time
• Create spreadsheets and perform calculations

Using Typeform and Google Sheets, you become the data analyst, allowing for smarter, data-informed decisions.

6. Use Typeform quiz responses and HubSpot to qualify and nurture leads

If you immediately think "B2B" when you hear terms like "lead gen" or "hot leads," you're not wrong. While the terminology changes slightly as you move between B2B and B2C (typically where e-commerce brands fall), the concept is the same.

Every shopper who completes your product recommendation quiz is a potential customer, also known as a lead. Consumers who add your products to their cart are leads. 

So, when we talk about qualifying and nurturing leads, think about it as determining where someone is in their buying journey and then sending personalized follow-ups to turn those leads into paying customers.

Now that we've got the jargon out of the way—let's explore how you can nurture lukewarm leads into piping hot buyers ready to virtually swipe their credit cards.

Let's say you sell premium coffee and one of your quiz questions asks how often they drink coffee at home. If someone answers with "Every day," they're a hotter lead than someone who responds with "I mostly go out for coffee."

The hotter the lead, the higher priority they should be. And when you connect Typeform to HubSpot, you can score leads based on set criteria, flow the data into HubSpot, and trigger personalized follow-ups.

You can map Typeform questions to specific HubSpot fields, which makes scoring leads (based on quiz-taker responses) effortless and lets you automate and scale e-commerce personalization effectively.

For the frequent at-home coffee drinker, you could trigger a nurture sequence featuring their recommended product, home brewing tips, and user-generated content (UGC) from real people who drink your coffee.

Built to fit perfectly into your existing workflows

You're a modern-day marketer with no less than a dozen tools in your tech stack to make your business go. And, while they all work great on their own, when you bring them together with integrations, you can automate manual workflows while boosting sales.

Just like when you use Typeform's product recommendation quiz integrations. Quizzes bring in the best data—ZPD—that gives you the customer insights you need to better understand, segment, and follow up with your hottest leads.

And the product recommendation quiz integrations you use to connect your existing tools help you leverage that ZPD to increase the effectiveness of your marketing efforts.

Ready to connect your tech stack and boost sales? We thought so. Check out our 120+ integrations and start supercharging your marketing.

‍