Lydia Kentowski

Lydia is a content marketer with experience across both the B2B and B2C landscapes. Besides marketing and content, she's really into her dog Louie.

Opinions and Expertise

5 networking skills to try at your next event

Networking events can be a huge opportunity, or a massive source of anxiety. Follow these 5 networking tips to make the most of each interaction.

Lydia Kentowski

2023

Opinions and Expertise

7 Apps to make marketers better creatives

In this article, we'll explore 7 game-changing apps that bridge the gap between marketing expertise and creative needs, helping you become a more efficient and inspired marketer.

Lydia Kentowski

2023

Opinions and Expertise

Qualitative vs Quantitative data: What's the difference and how do I collect it with forms?

Qualitative and quantitative data is key to uncovering valuable insights for your business. Understanding the purpose of both types of research, and how to go about collecting it can help you create a better respondant experience and, in turn, uncover more relevant insights.

Lydia Kentowski

2023

Opinions and Expertise

Forms: the secret to a successful business

Understanding the needs, wants, and struggles of your customers is the key to building relationships that can catapult your business from so-so to top-tier.

Lydia Kentowski

2023

Opinions and Expertise

Forms, surveys, quizzes, and polls: selecting the right tool for the job

Forms, surveys, quizzes, and polls are all powerful tools, but when and how you use them make all the difference. In this quick guide, we'll define them, outline key differences, and lay out when (and when not) to use them.

Lydia Kentowski

2023

Tips

Strategies for Zero-Party Data Collection: 9 Proven Methods + Examples

There are all sorts of small ways to collect the data you need from customers. Here are 9 expert strategies to get the data you need by asking your audience directly.

Lydia Kentowski

2024

Opinions and Expertise

Optimizing survey distribution: the ultimate guide

If marketing is your superpower, then you know that data fuels your success. And while surveys can be a powerful tool in the realm of data collection, without proper distribution, you could be leaving valuable insights on the table. Read more in our ultimate guide to survey distribution

Lydia Kentowski

2023

Tips

Survey design: Best practices and 15 expert tips

Beautiful surveys perform better. Read our 15 top tips to make more effective surveys and create a bigger impact with your business.

Lydia Kentowski

2024

Opinions and Expertise

Unlocking insights: The best questions to ask your customers

Discover the power of asking the right questions to understand customer needs and preferences. Learn how to ask the right questions, connect with your audience, and supercharge your products and services using valuable customer feedback.

Lydia Kentowski

2023

Tips

51 brand awareness survey questions + best practices

Supercharge your brand awareness surveys with these best practices and question ideas.

Lydia Kentowski

2024

Opinions and Expertise

Getting more out of zero-party data: Strategies for customer engagement

For years, marketers have relied on third-party cookies to help create more personalized experiences for their audiences. With third-party cookies on the chopping block, it's time to pivot to zero-party data and rewrite the playbook. Learn how to craft a customer engagement strategy using zero-party data.

Lydia Kentowski

2024

Product

How to build a no-code lead generation engine in 30 minutes

Discover the art of no-code lead generation with Typeform. Unveil the step-by-step process, master question creation, and explore optimal field types. Your guide to simplified, efficient lead generation starts here.

Lydia Kentowski

2023

Tips

43 customer satisfaction survey questions + 7 do's and don'ts

Use these customer satisfaction survey questions to inspire your next typeform.

Lydia Kentowski

2024

Opinions and Expertise

6 ways to level up your marketing personalization

Just because you won’t be able to use third-party cookies, doesn’t mean you can’t provide personalized experiences for your customers. You just need to change your approach to data collection.

Lydia Kentowski

2024

Tips

Qualitative vs. quantitative research: A simple guide

Quantitative research deals with numbers and statistics, while qualitative research involves pulling information from experiences and stories.

Lydia Kentowski

2023

Opinions and Expertise

Overcoming challenges in implementing zero-party data strategies

No one said collecting and implementing zero-party data was going to be easy. But it does help to know the challenges that lay ahead and solutions to help you keep the path.

Lydia Kentowski

2024

Tips

How to build a competitive edge with zero-party data

Understanding your customer is the key to successful marketing. Zero-party data lets you run rings around the competition by creating a more customized, targeted, and personable marketing strategy.

Lydia Kentowski

2023

Opinions and Expertise

Revolutionizing customer segmentation: The power of zero-party data

The end of cookies doesn't mean the end of customer segmentation. With zero-party data, we think it's actually just the start of effective self-reporting for customers. Learn how zero-party data can unlock the next level of customer segmentation and targeting.

Lydia Kentowski

2024

Opinions and Expertise

I'm a marketer, here's why I'm not afraid of AI

Why AI isn't coming for your job, how to leverage AI to be a better marketer, and why—from one marketer to another-I'm not worried about job prospects.

Lydia Kentowski

2023

Opinions and Expertise

How to scale market research for your startup

Money may be tight at startups, but that doesn’t mean market research isn’t within reach. Here’s how to scale market research and make it attainable.

Lydia Kentowski

2024

Tips

Maximizing conversions: 7 expert tips for crafting product recommendation quizzes

Turn your online store into a sales-generating machine with a product recommendation quiz. Follow our 7 tips for creating beautiful product recommendation quizzes that provide personalized shopping experiences, build customer loyalty, and increase sales.

Lydia Kentowski

2023

Opinions and Expertise

The respectful marketer’s guide to marketing personalization

Consumers want both their privacy and personalization. So how exactly does the respectful marketer navigate this tightrope? Read on to learn how.

Lydia Kentowski

2024

Opinions and Expertise

Tools of the trade: Lead generation tools for marketers

Sometimes it feels like customers are scarce, budgets are slim, and every sale is precious. A streamlined and effective process for generating leads is crucial to preventing any potential customers from slipping through the cracks, starting with the tools you use to manage the process.

Lydia Kentowski

2024

Opinions and Expertise

What is enriched data and how to leverage it for growth

Data makes the world go-round. With high expectations from customers and often limited interactions with them to get the data you need, enriched data can be the help you need to meet their needs. Learn what it is and how exactly it can be leveraged to drive success.

Lydia Kentowski

2024

Tips

5 ways to make your marketing strategies more human

A humanized marketing approach can make all the difference in building consumer trust, especially in a new age of AI and automation. Here are a few strategies that can help.

Lydia Kentowski

2024

Opinions and Expertise

What it means to be a customer-centric organization

Customer-centricity, or being customer-centric comes up often enough if you're reading about customer success strategies. We'll cover what it is and how to apply the concepts to your own organization.

Lydia Kentowski

2024

Opinions and Expertise

Got churn? The definitive guide to customer churn (and how to reduce it)

Not sure how to address your churn problem? Try these eight strategies to reduce customer churn and boost retention.

Lydia Kentowski

2024

Opinions and Expertise

Customer loyalty: 5 ways to stay on top of the gold rush

Every company dreams of a loyal customer fanbase—so how do you build customer loyalty? And how do you stand out from the crowd?

Lydia Kentowski

2024

Opinions and Expertise

Using zero-party data to create better e-commerce experiences

Want to achieve more personalization, customer loyalty, and sales? Learn the ins and outs of zero-party data (ZPD) and how to leverage it for e-commerce success.

Lydia Kentowski

2024

Opinions and Expertise

GTM, meet AI—the benefits of using AI to optimize GTM strategies

As AI continues to evolve, it’s changing how we work—for the better. Savvy GTM teams are leveraging AI to create more effective marketing, from personalization to targeting to lead scoring. See how you can, too.

Lydia Kentowski

2024

Opinions and Expertise

The power of quizzes: How e-commerce brands can win big with personalization

Product recommendation quizzes are fun for shoppers, but they’re an even more powerful tool for marketing and personalization for e-commerce small businesses. See how to leverage these quizzes for data collection, personalization, and more.

Lydia Kentowski

2024