Media Usage Survey Template

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How does your audience consume media?

Knowing the answer to this question can be the difference between a winning marketing strategy and an ineffective one. Use this media usage survey to find out where your audience spends their screen time, and use insights to fine-tune your strategy.

Media usage survey FAQs:

1. How do I carry out effective market research?

It all starts with a clear goal and a great survey. Use our ready-made survey template as a base, and build on it as much (or as little) as you like.

We've included a few core questions already. But we'd recommend tweaking it to fit your specific needs—you should aim to collect in-depth, useful data on your audience's specific media habits. So the more focused your questions, the better.

Once you've got your questions down, it's time to get customizing. Add your own branding, images, colors, and fonts to really make it your own.

Before you send it out, plug your media usage survey into our integrations—like Google Sheets, Slack and Zapier—so responses organize themselves as they arrive.

2. What should I include in my media usage survey?

Using a range of question types is the key to a great survey. For starters, the variety keeps things engaging for respondents, which often gets you higher completion rates. Secondly, different questions capture different types of data. Multiple Choice, Picture Choice and Dropdowns are perfect for quantitative data you can quickly compare, while Long Text questions let people elaborate—this is where you'll find the really valuable stuff.

Make it uniquely yours

Make it uniquely yours

Customize to your heart's content: backgrounds, Google fonts, colors, buttons, and more.

Choose from thousands of beautiful images, videos and icons. Or use your own.

Create beautiful forms with zero coding required

Get started — it's free

Here's what people say about us

Form builders are as old as the web, but Typeform elevates the medium substantially.

Johnny Rodgers

Product Architect

Slack

We’ve received 3x the responses using Typeform than from a professionally commissioned market research study

Kate Donhoe

Head of Product Marketing

Pitch

Leads from the Typeform integration were twice as likely to convert.

Tobias Wasmer

Marketing Manager @ Volvo Cars

Volvo

You used to need developers to do all this. Not anymore.

Kyle Maltz

Chief Operating Officer

Dollar Flight Club

Typeform is a production-grade system for our entire growth funnel.

Gaurav Vohra

Head of Growth

Superhuman

Typeform helps me attract more responses and a higher response rate than other tools.

Rand Fishkin

CEO + Founder

SparkToro

Form builders are as old as the web, but Typeform elevates the medium substantially.

Johnny Rodgers

Product Architect

Slack

We’ve received 3x the responses using Typeform than from a professionally commissioned market research study

Kate Donhoe

Head of Product Marketing

Pitch

Leads from the Typeform integration were twice as likely to convert.

Tobias Wasmer

Marketing Manager @ Volvo Cars

Volvo

You used to need developers to do all this. Not anymore.

Kyle Maltz

Chief Operating Officer

Dollar Flight Club

Typeform is a production-grade system for our entire growth funnel.

Gaurav Vohra

Head of Growth

Superhuman

Typeform helps me attract more responses and a higher response rate than other tools.

Rand Fishkin

CEO + Founder

SparkToro

Form builders are as old as the web, but Typeform elevates the medium substantially.

Johnny Rodgers

Product Architect

Slack

We’ve received 3x the responses using Typeform than from a professionally commissioned market research study

Kate Donhoe

Head of Product Marketing

Pitch

Leads from the Typeform integration were twice as likely to convert.

Tobias Wasmer

Marketing Manager @ Volvo Cars

Volvo

You used to need developers to do all this. Not anymore.

Kyle Maltz

Chief Operating Officer

Dollar Flight Club

Typeform is a production-grade system for our entire growth funnel.

Gaurav Vohra

Head of Growth

Superhuman

Typeform helps me attract more responses and a higher response rate than other tools.

Rand Fishkin

CEO + Founder

SparkToro
Collect 18% more data with Typeform compared with our two main competitors in the market

How does it work?

Make a stylish form in minutes with our drag-and-drop builder.

Choose from different question types: multiple choice, rating, opinion scale, free-form text, and more.

Take respondents down different paths based on their answers.

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