Brand perception survey template

What do you know about us?How willing would you be to recommend us to friends or family?Where did you hear about us?

Word of mouth, Online search, Media (newspaper or magazine, online article or blog, Event, Social media

Was this a positive mention? Could you tell us more?How much do you trust our brand? How would you describe our brand?Please select 3

Fun, Quirky, Innovative, Elegant, Trustworthy, Unique, Ambitious, Bold, Familiar, Rebellious, Timeless

Has your perception of our brand changed since you first heard about us?Could you tell us why?Thank you, we appreciate your insight!

Collect up to 3.5x more data with Typeform

You’re only as strong as your brand

Is your brand letting you down, conflicting with your products, or simply giving the wrong message? The only way to find out is by asking your audience. Gather opinions with a brand perception survey.

With Typeform, you can customize everything

Change text, colors, and even logos to match the look and feel of your brand. Then embed forms smoothly onto web and email.

Make forms feel effortless to fill out. Pace questions, call people by their name, and adapt the flow based on the data they share.

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Brand perception survey FAQs:

Simply put, because it’s easy. Your audience can provide their insights with ease—from any device—and you can gather up the data with the click of a button.

We know that a poor experience can prevent respondents from completing the form. That’s why we’ve put a great user experience central to our typeforms. From the slick interface to the conversational style approach, our aim to is reduce survey abandonment rates.

Brand perception is critical to the success of your marketing efforts. Getting insight with a feedback survey is the first step. It’s important to get an understanding from a range of respondents. Seek to identify where the results match your own perception of the brand—and where they don’t. It could be a problem with consistency, mixed messaging, or poor user experiences that haven’t been resolved.

Don’t be dismayed by negative feedback. It’s important to understand where your brand image isn’t shining through so you can make improvements.