(CES) customer effort score survey template
Use insights to reduce churn and boost customer loyalty
Firmographics survey template
Find out more about your target market with segmentation data
Collect up to 3.5x more data with Typeform
Personalization sells
But you can’t personalize without data. A firmographics survey focuses on the demographics of a business, so you can better understand who you are targeting with your B2B marketing campaigns.
With Typeform, you can 
customize everything
Change text, colors, and even logos to match the look and feel of your brand. Then embed forms smoothly onto web and email.
Make forms feel effortless to fill out. Pace questions, call people by their name, and adapt the flow based on the data they share.
Stay efficient by connecting forms to your workflow. Typeform integrates with 300+ tools including Slack, Zapier, and HubSpot.
Firmographics survey template FAQs:
Demographics tell you about your customer persona, firmographics tell you about the companies you are selling to. They comprise of company size, location, budgets, technology solutions—anything that tells you how a business is run.
All of this information is crucial to creating a targeted marketing strategy. We know that personalized marketing is key. People don’t want to just be sold to—they want to feel understood and have their needs met. The more you know about a business, the more personalized your marketing can be.
Any data collected with a firmographics survey can be exported as a spreadsheet, or sent to a business app like Office365 or Google Docs. We also integrate with Salesforce to boost your sales intel, or to collect leads from the survey.
When you’ve gathered your insights, you can use your new data to help segment your email marketing campaigns, shape your strategy and tailor your sales pitch.
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