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Opinions and Expertise

GTM, meet AI—the benefits of using AI to optimize GTM strategies

As AI continues to evolve, it’s changing how we work—for the better. Savvy GTM teams are leveraging AI to create more effective marketing, from personalization to targeting to lead scoring. See how you can, too.

Lydia Kentowski

2024

Opinions and Expertise

The secret sauce to personalization: Using data enrichment to wow your customers

Uncover deeper insights and deliver personalized interactions by combining zero-party data with enriched customer profiles. Learn how to create tailored journeys that drive loyalty and business success.

Meg Clancy

2024

Opinions and Expertise

What is enriched data and how to leverage it for growth

Data makes the world go-round. With high expectations from customers and often limited interactions with them to get the data you need, enriched data can be the help you need to meet their needs. Learn what it is and how exactly it can be leveraged to drive success.

Lydia Kentowski

2024

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Tips

4 reasons to add plan recommendation quizzes to your SaaS growth strategy

Discover how plan recommendation quizzes can increase conversions, reduce churn, and create personalized SaaS experiences that customers love.

Typeform

2024

Tips

Unifying customer data: Best practices for marketers

A disjointed customer journey wastes everyone’s time, money, and resources. And siloed data is partially to blame. Learn how to unify customer data across your GTM organization and get everyone on the same page.

Typeform

2024

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