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Products and services are nothing without their users. If you’re investing your time, money, and resources into building something, it has to align with your target audience. But how do you know what your audience is thinking? That’s where UX questionnaires come into play.
By choosing the right user experience survey questions, you can gain insight into what your audience thinks about your product or service. You can better understand the “why” by customizing your UX survey to multiple audiences—learn what’s working, areas that need improvement, and how to improve your overall UX. To kick things off, let’s take a look at user experience feedback questions, best practices, and a customizable template for success.
Research-based user experience survey questions
The first step in UX questionnaires is to gain insight into the person completing it. You’ll want to ask questions that cater to the specific respondent, including demographic questions, the issues they are facing, solutions they’ve tried, and more. Here are some research-based user experience survey questions to help get the ball rolling:
1. Please provide your demographic information (age, gender, location, income, education, occupation)
2. Please describe the current issue you're facing, including details about the type of issue (e.g., technical, usability, content-related) and where it occurs in the [product/service].
3. What solutions have you attempted to resolve this problem, and how effective were they?
4. How much time did you spend on this issue?
Usability survey questions
Now that you’re more familiar with the person taking the survey, it’s time to ask those hard-hitting questions related to usability. With these types of user experience survey questions, you can better understand which elements are or are not working from their point of view. Asking usability questions is one of the best ways to receive non-biased insights you can then apply to improve your system.
5. Does [product] match your expectations?
6. What are the most important elements?
7. What are the least important elements?
8. Is there anything you want us to add or change about [product]?
9. What is the hardest/most challenging part about using [product]?
10. Rate the ease of finding the features you were looking for.
Design-based user experience survey questions
Similar to usability, design-based UX survey questions can help you better understand which features are or are not working. These questions include topics regarding the screen’s layout, interface design, navigation, menu, and more. Include these user experience survey questions if you want to gain insight into the strengths and weaknesses of your software design.
11. What are you trying to accomplish on the screen?
12. Do the menu options make sense?
13. Are there any elements you find distracting or unnecessary?
14. Is there anything we should add to the screen?
15. How would you rate the overall navigation experience?
Survey questions about appearance
While appearance might not seem like it’s the most important consideration, aesthetics play a major role in your brand image. Appearances help build brand awareness and impact how the public perceives your products or services. Make sure to include these appearance-specific questions in your user experience survey to gauge where you need to improve:
16. What was your first impression when you entered the website/app?
17. What do you think of the color scheme?
18. Is there anything you would change about the visual design?
19. How would you rate the overall visual appeal of this page?
Accessibility survey questions
Accessibility should be a top priority when deciding which user experience survey questions to include. When you build your services and products around inclusivity, you expand your customers and cater to all needs. Here are a few questions surrounding accessibility to ensure you’re guiding improvements for more inclusive experiences:
20. How would you rate [product]’s accessibility features?
21. Are there any accessibility barriers you encountered while using [product]?
22. Did you find it easy to adjust the font size, spacing, and access multimedia elements with proper captions or transcripts?
23. Is there anything different you would like to see when it comes to accessibility?
Support and error-handling survey questions
Using a new product or service is no easy feat, and you don’t want your users to become frustrated. To ensure your customers feel supported, include the following questions in your UX survey:
24. How helpful were the error messages or prompts you encountered while using [product]?
25. Did you feel supported in resolving errors or issues while interacting with [product]?
26. Did you feel that your issue was resolved in a timely manner by our support team?
27. How satisfied are you with the availability of support channels (email, chat, phone)?
28. Are there any additional support features or resources you’d like to see us implement?
Feedback survey questions
You want to make sure your users’ voices and opinions are heard. After all, your customers are the lifeblood of your company. To avoid losing any valued customers, include these feedback survey questions:
29. Did you encounter any obstacles or challenges while attempting to provide feedback within [product]? If yes, please specify.
30. Were you able to easily locate the feedback option within [product] interface?
31. Did the product team adequately acknowledge and address your feedback?
32. How likely are you to use the feedback feature again?
Security-based user experience survey questions
Security is another important feature you shouldn’t overlook when designing your product. It’s also important to update security measures as needed to reduce the chances of a data breach. Here are some security-related questions to include in your UX survey:
33. How confident are you in [product]’s security measures?
34. Did you encounter any privacy or data security concerns while using [product]?
35. Have you ever hesitated to provide sensitive information within [product] due to concerns about security?
36. Were you made aware of any security incidents or breaches related to [product]?
37. What additional security features or measures would enhance your confidence in using [product]?
Closing user experience survey questions
Not sure how to close out your user experience survey? Here are some closing questions to round out your UX questionnaire:
38. How often do you use [product]?
39. Would you recommend [product] to others? If not, why?
40. What other companies are you considering using?
41. Is there anything else you would like to share?
What is a user experience survey?
User experience surveys help business professionals gather qualitative and quantitative data so they can make informed decisions regarding design, functionality, accessibility, and overall user satisfaction. By conducting a UX questionnaire, you can take a closer look at why people use your product, service, or system, any roadblocks they’ve encountered, how satisfied they are, and much more. These surveys are designed to identify pain points, preferences, and different ways to improve.
This type of questionnaire typically consists of structured user experience survey questions covering various aspects of the user experience, such as usability, accessibility, design, and overall satisfaction. These questions could address features, user interface, ease of use, and potential challenges. UX survey responses will then provide valuable insights into areas that work well or need improvement to enhance the overall user experience.
Best practices for conducting user experience surveys
Run an effective user experience survey using these best practices:
Define your goals: Clearly outline the objectives of the survey so you know the types of insights you aim to achieve from the feedback
Present one question at a time: Don’t combine more than one question because you could confuse your audience—each question should focus on a single aspect
Keep your questions brief and clear: Avoid jargon and phrases that may confuse respondents—you want users to understand and answer each question without confusion
Use a mix of question types: Include a variety of question types, including multiple-choice and open-ended questions and rating scales to gather both qualitative and quantitative data
Create multiple variations: Run A/B tests to find out which version of the survey received the highest completion rates
Remove bias: Be objective when asking questions to avoid survey bias, which results in false data
Uncover insights with Typeform
UX surveys may require time and patience, but the payoff is worth it. With the right user experience survey questions, you can take your product and services to the next level. Whether you’re a startup looking to gather customer data for your upcoming campaign or a legacy company trying to level up, Typeform allows you to create beautiful, branded surveys compared to your traditional questionnaire.
Use our user experience survey template to customize your questionnaire to your target audience—choose from over 1 million photos, videos, and icons, or upload your own. Build your ultimate UX survey today with the help of Typeform.
