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Tips

Double-barreled questions: What they are and why they’re a problem

Confusing survey questions lead to bad data. Learn how to identify and rewrite double-barreled questions to get clearer insights.

Lydia Kentowski

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03

.

2025

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Latest posts

The feedback form formula: 4 types of forms+ 7 steps to get them right

Bani Kaur

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03

.

2025

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How Superside reimagined the post-event feedback experience with Typeform

Typeform

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02

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2025

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Typeform launches AI suite to power smarter data collection

Typeform

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02

.

2025

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How WWF Cities scaled feedback collection with Typeform

Grace Porter

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02

.

2025

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Editors Choice

Opinions and Expertise

The comprehensive guide to B2B lead types (and why your teams need to align)

What's the difference between cold leads, sales leads, and marketing qualified leads? We’re breaking down the different B2B lead types and why getting your teams on the same page is vital for effective lead qualification.

Sheena Fronk

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10

.

2024

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Tips

4 reasons to add plan recommendation quizzes to your SaaS growth strategy

Discover how plan recommendation quizzes can increase conversions, reduce churn, and create personalized SaaS experiences that customers love.

Typeform

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10

.

2024

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Opinions and Expertise

From transactional to emotional: The psychology behind customer loyalty

Want more loyal customers? Dust off your psychology book. Customer loyalty is all about building an emotional connection and trust with your customers. Oh, and the psychological triggers that turn casual shoppers into raving fans.

Sheena Fronk

|

09

.

2024

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Opinions & Expertise
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Product

Opinions and Expertise

8 product recommendation quiz examples to inspire you

Looking for product recommendation quiz examples to inspire you? Check out these eight to see what makes a great product match quiz, from a conversational flow and integrations to recall and logic that personalizes the entire experience.

Sheena Fronk

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02

.

2025

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Opinions and Expertise

How to segment customers and make your marketing more effective

Customer segmentation lets you create tailored marketing campaigns—driving greater sales, customer loyalty, and meaningful connections. Here are four ways to do it.

Sheena Fronk

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02

.

2025

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Opinions and Expertise

Why e-commerce brands need to embrace product recommendation quizzes

Customer expectations for individual, tailored shopping experiences are at an all-time high—the e-commerce brands delivering those personalized interactions are the ones winning big. And they’re doing it with product recommendation quizzes. See how you can, too.

Sheena Fronk

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02

.

2025

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Opinions and Expertise

From static to smart: How quizzes and integrations fuel scalable growth

See how product recommendation quizzes and integrations turn zero-party data into real-time, scalable personalization—fueling growth without relying on third-party cookies.

Lydia Kentowski

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02

.

2025

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Opinions and Expertise

The essentials of consumer and customer analysis: insights, tools, and strategies

Unlock the power of customer insights to create personalized experiences, drive loyalty, and fuel business growth.

Lydia Kentowski

|

01

.

2025

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Opinions and Expertise

The real cost of sales and marketing silos—and how to fix them

Sales and marketing misalignment isn’t just frustrating—it’s costing you revenue. Learn how to break down silos, improve collaboration, and create a seamless customer experience.

Bani Kaur

|

01

.

2025

Read more

See more ->

Tips

Double-barreled questions: What they are and why they’re a problem

Confusing survey questions lead to bad data. Learn how to identify and rewrite double-barreled questions to get clearer insights.

Lydia Kentowski

|

03

.

2025

Read more

Tips

The feedback form formula: 4 types of forms+ 7 steps to get them right

Struggling with feedback forms? Discover how to craft surveys that encourage honest responses, improve engagement, and drive meaningful change.

Bani Kaur

|

03

.

2025

Read more

Tips

6 ways to drive sales with product recommendation quiz integrations

Peanut butter and jelly, grilled cheese and tomato soup—some things are just better together. Like Typeform product recommendation quizzes and powerful integrations that help you score leads, create seamless checkouts, and more.

Lydia Kentowski

|

01

.

2025

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Tips

Transform your quiz engagement: Proven strategies for effective question design

The right questions keep customers curious. A well-phrased quiz isn’t just engaging—it’s effortless to answer. Learn how to craft questions that spark interest, boost responses, and keep customers hooked.

Typeform

|

01

.

2025

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Tips

Browsing to buying: the product recommendation quiz playbook for e-commerce businesses

Build a quiz that boosts sales and effortlessly collects data. Learn about the different types of product recommendation quizzes that help e-commerce brands sell more.

Typeform

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11

.

2024

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Tips

Boost your organic traffic with SEO-optimized product recommendation quizzes

Discover how to turn your product recommendation quiz into a powerful SEO tool that drives targeted organic traffic, keeps users engaged on your site longer, and converts casual browsers into loyal shoppers using simple, structured strategies.

Typeform

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11

.

2024

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See more →

Customer

How Superside reimagined the post-event feedback experience with Typeform

See how Superside transformed its post-event feedback surveys by only asking relevant questions, creating branding consistency across the entire event experience, and connecting its sales team—all powered by Typeform.

Typeform

|

02

.

2025

Read more

Customer

How WWF Cities scaled feedback collection with Typeform

Discover how WWF Cities transformed its "We Love Cities" initiative by scaling feedback collection, simplifying data analysis, and engaging diverse voices across the globe—all with the help of Typeform.

Grace Porter

|

02

.

2025

Read more

Customer

5 ways our customers are using Typeform

Read on to learn how five different businesses use Typeform to help them collect more and better data.

Grace Porter

|

07

.

2024

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Customer

How Double Denim Marketing increased leads by 50% with Typeform

How Typeform helps Double Denim outcompete companies that spend way more money acquiring customers.

Typeform

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06

.

2024

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Customer

How SmartBug Media increased sales leads by 40% with Typeform

Learn how SmartBug Media used Typeform’s personalized forms to boost sales leads by 40%, enhance user experience, and streamline lead follow-ups.

Typeform

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05

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2024

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Customer

How to use customer feedback management to fuel business growth

Learn how customer feedback management works and how it can help your business grow.

Jon Riggall

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05

.

2024

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Product

What’s new in Typeform: Winter 2025 edition

Stay in the loop with our latest product releases and feature updates

Kenzie Nault

|

02

.

2025

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Product

Everything we launched at Typeforum 2024

Learn all about everything we launched at Typeforum—Typeform's product release event. From new AI features to a brand new integration, we cover it all and more!

Kenzie Nault

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11

.

2024

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Product

Typeform delivers new solutions to empower B2C businesses to better engage customers

Brands can now use video, data enrichment, and AI-powered capabilities to create interactive, hyper-personalized experiences and uncover deeper insights

Typeform

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11

.

2024

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Product

Typeform vs. Tally: Which is better? [2024]

Typeform is a Tally alternative that helps you create more beautiful, powerful, and engaging forms. Learn more about Typeform vs. Tally to help you choose the right form builder.

Typeform

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08

.

2024

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Product

Typeform vs. Zoho: Which is better? [2024]

Typeform is a Zoho alternative that helps you create more beautiful, powerful, and engaging forms. Learn more about Typeform vs. Zoho to help you choose the right form builder.

Typeform

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07

.

2024

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Product

Typeform vs. Fillout: Which is better? [2024]

Typeform is a Fillout alternative that helps you create more beautiful, powerful, and engaging forms. Learn more about Typeform vs. Fillout to help you choose the right form builder.

Typeform

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07

.

2024

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See more →