Building & Enrichment
Enrich and keep contacts in the same database
Responses can be synced to a single contact database and enriched, giving you a complete view of every lead so you can follow up with context.
CONTACTS & AUTOMATIONS
Collect contacts. Create customers.
Build stronger customer relationships from every form response. Save, enrich, and segment contacts automatically. Then keep them engaged with personalized follow-ups across email and text (SMS), all in Typeform.
Run your entire customer lifecycle directly in Typeform
Skip the standalone CRM to enrich, automate, and follow up in one place. Contacts & Automations is included in Growth Flow, and available as an add-on for Plus and above.
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Contacts & Automations FAQs
Contacts & Automations is Typeform’s built‑in contact hub and automation layer that lets you automatically capture, store, segment, and engage leads and customers—all inside Typeform. It turns form submissions into contacts and triggers follow‑up workflows so you can move from data collection to revenue faster.
The Contact Hub automatically imports people who fill out your forms (and from connected tools) and can store 25,000+ contacts in a single place. Each Contact Profile aggregates their form responses and custom properties so you always have up‑to‑date context for segmentation and outreach.
You can define custom properties—like role, company size, or product interest—and use them with Contact Segments to group leads. Automations then target each segment with tailored campaigns, so your lead automation flows send the right emails or tasks based on who they are and what they did.
Automation Builder lets you design email sequences and workflows that trigger when someone submits a form or their contact data changes. Examples include routing hot leads to sales, sending nurture emails, kicking off onboarding sequences, alerting internal teams in real time, or requesting feedback after key milestones.
As people complete your lead capture forms, Typeform can score and segment them automatically, then trigger specific actions—like adding them to high‑priority segments, sending tailored nurture emails, or letting qualified leads book a call. This reduces manual triage and helps teams focus on the most promising opportunities.
Contacts & Automations centralizes up to tens of thousands of contacts and provides segmentation and email automation, which can cover lightweight CRM and marketing automation needs. For more complex, multi‑channel setups, most teams still use Typeform alongside a CRM or MAP and rely on integrations to keep data in sync.
Typeform positions Contacts & Automations as a way to build continuous customer flows instead of one‑and‑done funnels: each action—like submitting a quiz or form—automatically updates the Contact Hub, triggers segment‑specific follow‑ups, and keeps the relationship moving without manual intervention.
Contacts & Automations lets you store tens of thousands of contacts and run powerful automated journeys. This feature is included in the Growth Flow plan and available as an add-on for Plus plans and above. Because higher-volume databases and advanced features are reserved for paid tiers, you can choose the right plan based on how many contacts you manage and how sophisticated you want your flows to be.