Automatically turn data into business growth

You can define custom properties—like role, company size, or product interest—and use them with Contact Segments to group leads. Automations then target each segment with tailored campaigns, so your lead automation flows send the right emails or tasks based on who they are and what they did.

Automation Builder lets you design email sequences and workflows that trigger when someone submits a form or their contact data changes. Examples include routing hot leads to sales, sending nurture emails, kicking off onboarding sequences, alerting internal teams in real time, or requesting feedback after key milestones.

As people complete your lead capture forms, Typeform can score and segment them automatically, then trigger specific actions—like adding them to high‑priority segments, sending tailored nurture emails, or letting qualified leads book a call. This reduces manual triage and helps teams focus on the most promising opportunities.

Contacts & Automations centralizes up to tens of thousands of contacts and provides segmentation and email automation, which can cover lightweight CRM and marketing automation needs. For more complex, multi‑channel setups, most teams still use Typeform alongside a CRM or MAP and rely on integrations to keep data in sync.

Typeform positions Contacts & Automations as a way to build continuous customer flows instead of one‑and‑done funnels: each action—like submitting a quiz or form—automatically updates the Contact Hub, triggers segment‑specific follow‑ups, and keeps the relationship moving without manual intervention.

Contacts & Automations lets you store tens of thousands of contacts in one place and run powerful automated journeys. Higher‑volume databases and more advanced automation features are available on paid plans, so you’ll choose a plan based on how many contacts you manage and how sophisticated you want your flows to be.