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Customer

How Hometown turns advocates into customers with Typeform

Discover how Hometown used Typeform to turn peer referrals into a 75% conversion rate, win Marketer of the Year, and build stronger customer connections through interactive, insight-driven campaigns.

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Latest posts

How to use quizzes to grow your e-commerce store: 10 strategies, examples, and templates

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How to implement your customer success strategy: a step-by-step guide

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9 design tips for creating high-converting mobile-friendly forms

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How Reckon used Typeform to transform its voice of the customer program

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Editors Choice

Opinions and Expertise

The comprehensive guide to B2B lead types (and why your teams need to align)

What's the difference between cold leads, sales leads, and marketing qualified leads? We’re breaking down the different B2B lead types and why getting your teams on the same page is vital for effective lead qualification.

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Tips

4 reasons to add plan recommendation quizzes to your SaaS growth strategy

Discover how plan recommendation quizzes can increase conversions, reduce churn, and create personalized SaaS experiences that customers love.

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Opinions and Expertise

From transactional to emotional: The psychology behind customer loyalty

Want more loyal customers? Dust off your psychology book. Customer loyalty is all about building an emotional connection and trust with your customers. Oh, and the psychological triggers that turn casual shoppers into raving fans.

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Opinions and Expertise

How to implement your customer success strategy: a step-by-step guide

Learn how to implement your customer success strategy with this step-by-step guide. Discover best practices, key metrics, and tips for aligning teams and automating workflows.

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Opinions and Expertise

Smarter surveys: A modern guide to AI-powered surveys

Tired of boring surveys? This guide shows you how to use AI to build smarter, more personalized surveys that people actually want to complete.

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Opinions and Expertise

8 product recommendation quiz examples to inspire you

Looking for product recommendation quiz examples to inspire you? Check out these eight to see what makes a great product match quiz, from a conversational flow and integrations to recall and logic that personalizes the entire experience.

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Opinions and Expertise

How to segment customers and make your marketing more effective

Customer segmentation lets you create tailored marketing campaigns—driving greater sales, customer loyalty, and meaningful connections. Here are four ways to do it.

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Opinions and Expertise

Why e-commerce brands need to embrace product recommendation quizzes

Customer expectations for individual, tailored shopping experiences are at an all-time high—the e-commerce brands delivering those personalized interactions are the ones winning big. And they’re doing it with product recommendation quizzes. See how you can, too.

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Opinions and Expertise

From static to smart: How quizzes and integrations fuel scalable growth

See how product recommendation quizzes and integrations turn zero-party data into real-time, scalable personalization—fueling growth without relying on third-party cookies.

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Tips

How to use quizzes to grow your e-commerce store: 10 strategies, examples, and templates

Learn how to use quizzes to grow your e-commerce store with 10 proven strategies, real brand examples, and ready-to-use templates.

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Tips

9 design tips for creating high-converting mobile-friendly forms

Not sure how to create beautiful and effortless mobile-friendly forms? Use these nine design tips to design striking forms that get you more—and better—data on any device.

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Tips

Double-barreled questions: What they are and why they’re a problem

Confusing survey questions lead to bad data. Learn how to identify and rewrite double-barreled questions to get clearer insights.

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Tips

The feedback form formula: 4 types of forms+ 7 steps to get them right

Struggling with feedback forms? Discover how to craft surveys that encourage honest responses, improve engagement, and drive meaningful change.

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Tips

6 ways to drive sales with product recommendation quiz integrations

Peanut butter and jelly, grilled cheese and tomato soup—some things are just better together. Like Typeform product recommendation quizzes and powerful integrations that help you score leads, create seamless checkouts, and more.

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Tips

Transform your quiz engagement: Proven strategies for effective question design

The right questions keep customers curious. A well-phrased quiz isn’t just engaging—it’s effortless to answer. Learn how to craft questions that spark interest, boost responses, and keep customers hooked.

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Customer

How Hometown turns advocates into customers with Typeform

Discover how Hometown used Typeform to turn peer referrals into a 75% conversion rate, win Marketer of the Year, and build stronger customer connections through interactive, insight-driven campaigns.

Read more

Customer

How Reckon used Typeform to transform its voice of the customer program

Learn how Reckon created a data-driven customer survey using Typeform to collect insights, validate assumptions, and drive real business impact.

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Customer

How Superside reimagined the post-event feedback experience with Typeform

See how Superside transformed its post-event feedback surveys by only asking relevant questions, creating branding consistency across the entire event experience, and connecting its sales team—all powered by Typeform.

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Customer

How WWF Cities scaled feedback collection with Typeform

Discover how WWF Cities transformed its "We Love Cities" initiative by scaling feedback collection, simplifying data analysis, and engaging diverse voices across the globe—all with the help of Typeform.

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Customer

5 ways our customers are using Typeform

Read on to learn how five different businesses use Typeform to help them collect more and better data.

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Customer

How Double Denim Marketing increased leads by 50% with Typeform

How Typeform helps Double Denim outcompete companies that spend way more money acquiring customers.

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Product

11 proven tips for creating better forms with Typeform

Building beautiful, on-brand, and powerful forms in Typeform is easy. But if you’re looking to get more—and better—data, follow these simple steps to elevate your forms

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Product

What’s new in Typeform: Winter 2025 edition

Stay in the loop with our latest product releases and feature updates

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Product

Everything we launched at Typeforum 2024

Learn all about everything we launched at Typeforum—Typeform's product release event. From new AI features to a brand new integration, we cover it all and more!

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Product

Typeform delivers new solutions to empower B2C businesses to better engage customers

Brands can now use video, data enrichment, and AI-powered capabilities to create interactive, hyper-personalized experiences and uncover deeper insights

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Product

Typeform vs. Tally: Which is better? [2024]

Typeform is a Tally alternative that helps you create more beautiful, powerful, and engaging forms. Learn more about Typeform vs. Tally to help you choose the right form builder.

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Product

Typeform vs. Zoho: Which is better? [2024]

Typeform is a Zoho alternative that helps you create more beautiful, powerful, and engaging forms. Learn more about Typeform vs. Zoho to help you choose the right form builder.

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