Editors Choice
Opinions and Expertise
From transactional to emotional: The psychology behind customer loyalty
Want more loyal customers? Dust off your psychology book. Customer loyalty is all about building an emotional connection and trust with your customers. Oh, and the psychological triggers that turn casual shoppers into raving fans.
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Opinions and Expertise
Why e-commerce brands need to embrace product recommendation quizzes
Customer expectations for individual, tailored shopping experiences are at an all-time high—the e-commerce brands delivering those personalized interactions are the ones winning big. And they’re doing it with product recommendation quizzes. See how you can, too.
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