8 product recommendation quiz examples to inspire you

I’m a picky shopper. I only shop online, and I shop the same three brands for everything. I know exactly what I want and—more importantly—what to expect from my beloved brands. 

But my partner? He prefers to discover new brands, spend hours researching his options, and finally make a decision two weeks later. If you’re an e-commerce brand hoping to win his business, good luck…

Unless you plan on using a product recommendation quiz to match him with the perfect product that meets all his needs. 

He’d never admit it, but like 76% of consumers, he’s more likely to buy from a brand that personalizes his experience—and it doesn’t get much more personal than a product recommendation quiz matching him based on his explicit needs and preferences.

Moral of the story? If you’re not using product recommendation quizzes to engage shoppers, you’re missing out on:

• Leveraging personalization that drives sales 
• Collecting invaluable zero-party data (ZPD) that helps you refine your marketing efforts
• Gaining insights that help you get to know your customers
• Increasing customer satisfaction by creating a tailored experience

But not all product match quizzes are the same—if you don’t ask the right questions and don’t take time to personalize, it’ll fall flat and frustrate shoppers. Here’s what to do instead:

Take inspiration from these eight product recommendation quiz examples.

We’ve rounded up the best e-commerce product quiz examples that do everything right, so you don’t have to guess what makes a great quiz.  

The 8 best product recommendation quiz examples

Yes, the product recommendation quizzes below are beautiful—but there's so much more to them than their striking designs.

Product recommendation quizzes that convert share a few things in common:

• They ask the right questions
  
  
• They route quiz-takers to questions based on their previous answers—no irrelevant questions
  
  
• They share personalized results that make sense based on a quiz-taker's responses
  
  
• They're easy to fill out and feel conversational—not like a chore

Keeping that in mind, take a look at the examples below for some product recommendation quiz inspiration before you create your own.

1. Ogee’s shade match quiz

Known for its iconic sculpted face sticks, conscious luxury brand Ogee goes beyond clean beauty with natural and organic skincare. The brand sells everything from skincare elixirs and oils to lipstick, tinted serums, and mascara.

Ogee's shade match quiz helps shoppers figure out their skin tone to ensure every product they buy matches or complements their natural beauty.

Why we love it

With a conversational flow, logic that automatically routes quiz-takers to the next right question, and a fully personalized results page, Ogee's quiz does everything right.

Want to use Ogee as your product recommendation quiz inspiration? Here are some key takeaways from its quiz to use in yours:

• The shade match quiz combines different question types—like picture choice and multiple choice—that make it more engaging and a breeze to fill out.
  
  
• If you don't know your undertones, it asks a few questions to help you figure it out and shares those results in the quiz before asking more questions to find shades that work best with your undertones.
  
  
• It uses a progress bar to show you how close you are to completing the quiz—gently encouraging you to keep going.
  
  
• For shoppers who know their undertones, the quiz uses conditional logic to automatically skip the follow-up questions about undertones, so you don't have to answer irrelevant questions.
  
  
• Once completed, Ogee's quiz sends you to a highly personalized results page with recommended products with your shade results already selected. All you have to do is click, "Add to cart." It's as seamless a shopping experience as you can get.

2. Josh Cellars’ tasting quiz

Next on the list of the best product recommendation quiz examples? Josh Cellars' wine tasting quiz helps you find the perfect pairing, whether you're a dessert and red kind of person or prefer a lighter white with charcuterie.

Red, white, sparkling—Josh Cellars brings you 11 varietals and a collection of wines from some of California's most prestigious wine regions. With so many options, the wine tasting quiz makes it effortless for shoppers to find something they'll love.

Why we love it

Why did Josh Cellars make our list of best product recommendation quiz examples? Because it treated its tasting quiz as an experience.

Here's how:

• Instead of linking to a separate quiz page, the quiz is embedded directly on the Josh Cellars website, creating a seamless experience from the second you land on its site.

• Josh Cellars' quiz creator branded the quiz with the company's colors, font, and stunning brand photography to make it feel more inviting, engaging, and instantly recognizable as a Josh Cellars quiz.

• It builds trust through transparency by ending the quiz asking quiz-takers to confirm consent to be added to the Josh Cellars email list. It's upfront, honest, and the perfect way to start a trusting relationship with customers.

• The results page is so much more than a single recommendation. Not only does it suggest a wine, but it also tells you why, suggests similar wines based on your personality, and even suggests food pairings.

3. Beardbrand’s beardsman quiz

A sassy brand championing beards (and caring for them properly), Beardbrand sells all the beard grooming essentials, plus deodorants and fragrances, so you look and smell good.

The Beardbrand beardsman quiz combines a personality and product recommendation quiz to reveal the type of beardsman you are and what products to use based on that. 

Why we love it

On top of staying in line with its outspoken tone and dedication to simplicity, the Beardbrand quiz also does a few other things well, like:

• The beardsman quiz tells you from the get-go how much time it'll take to complete the quiz (2 minutes)—a small commitment for a tailored shopping experience. Plus, our research shows that people are more likely to complete a quiz if you tell them how long it will take.

• Beardbrand's quiz asks a series of questions that feel relevant to discovering your inner beardsman while collecting ZPD (like preferred scents and products you already use) to help the brand understand its customers and more accurately segment them.

• Beardbrand does a phenomenal job of creating a results page that shares suggested products, educates the shopper (with blog and YouTube content), and gives the quiz-taker a heads-up to check for a gift in their inbox. From the start of the quiz through the final email, Beardbrand effectively engages its customers.

4. Stitch Fix’s style quiz

Stitch Fix is one of the better-known subscription box services—catering to men, women, and even kids. Based on stated style preferences and lifestyle, Stitch Fix stylists pick a few items to send you on a fixed schedule.

As expected, Stitch Fix's style quiz is a bit robust, but thanks to the conversational nature and tailored paths based on your previous answers, it keeps attention and delivers on-point recommendations.

Why we love it

Personal style isn't as simple as, "What types of clothes do you like?" and "What is your favorite color?" I fully expected this quiz to be more in-depth—but what's great about this quiz is that it doesn't feel lengthy.

Here's why else it's a good product recommendation quiz example to follow: 

• From the start, the quiz lets you either enter your email or proceed using your Facebook, Google, or Apple account—that way, your Stitch Fix account will be connected to those accounts in the future (hello, easier logins!).

• Stitch Fix uses conversational language throughout to encourage quiz-takers to keep going. It also uses recall to call shoppers by name in later questions, driving the personalization that boosts conversions.

• Don't want to answer a question? Great—skip it. This style quiz has clear "Skip" buttons that let you ignore questions you don't care about.

• When Stitch Fix asks personal questions, like how much you weigh, it explains why. By being honest about why they're asking for sensitive information, the brand builds trust and loyalty with its customers.

• The quiz integrates with Braintree, so you don't have to leave the quiz to purchase your first box. It creates a one-click checkout experience that's simple, seamless, and built for sales.

• The style quiz is connected to Stitch Fix's email marketing, so once you finish the quiz, you get an email asking you to set a password for your account—no need to create an account post-quiz.

Bonus: Stitch Fix shares social proof in the quiz, like telling shoppers that 92% of customers say they get the fit just right. Again, it builds trust and guides a shopper one step closer to purchase.

5. The Sill’s plant recommendation quiz

Born from a generational love of plants and a family connection to gardening, The Sill is an online plant retailer for both novice and pro plant parents.

Selling everything from indoor house plants to planters and orchids, the Sill has everything plant lovers love. And The Sill's speedy plant match quiz helps you find the right plant in 15 seconds or less. 

Why we love it

Short, sweet, and to the point. The Sill's plant recommendation quiz only asks three questions—we've found that quizzes with six questions or less get higher completion rates.

The plant quiz is one of the best e-commerce product quiz examples for these reasons, too:

• The Sill's quiz leverages error messages to let you know when you've skipped a required question. If you don't select an option, a friendly message pops up letting you know you need to answer.
  

• Sometimes questions need a little extra context. The Sill uses the added description fields to clarify how many selections you can make and how to visualize the lighting in your plant's future home.
  

• Once you're done, the quiz directs you to a shoppable landing page with your recommendation front and center. When someone's taking your quiz and ready to buy, make it as effortless as possible for them to complete the transaction (like The Sill does).

• Shopper didn't convert? Steal The Sill's strategy—by connecting the quiz to Klaviyo, it auto-sends a welcome email with a discount code to encourage the shopper to complete their purchase.

6. Jones Road’s perfect match quizzes

Founded by renowned makeup mogul and artist Bobbi Brown, Jones Road is all about creating better makeup products that are both clean and high-performance.

And with products meant to suit any skin type and skin tone, it's a no-brainer to use a shade match quiz to match shoppers with Jones Road products. But Jones Road takes it a step further—it offers multiple quizzes based on what product type you're looking for.

Why we love it

The Jones Road Miracle Balm quiz feels like part of the website because it's been beautifully embedded and (and branded).

But it made our list of best product recommendation quiz examples because:

• It uses relevant question types to give shoppers a better match. Asking a shopper to guess whether their skin tone is light-medium or medium with no visual guidance is tough. But when you use picture choice questions, you help them instantly understand their shade (for better results).

• Throughout the quiz, Jones Road asks shoppers follow-up questions that not only lead to better product suggestions but also help the brand get more ZPD and segment its audience for tailored outreach later.

• The results page and the email shoppers receive after they complete the quiz both have the right shades pre-selected, so all they have to do is click the "Add my shades" button to order.

• Jones Road integrates its quiz with Klaviyo to flow data seamlessly between the two tools. More data means more complete customer profiles and more precise follow-ups.

7. Andie’s swimsuit quiz

Andie made its name selling fit-focused swimwear without all the adjusting or tugging and a focus on true comfort. It's since expanded to include comfy and elevated basics, like shorts, sarongs, and beach-ready tops.

But Andie's style quiz is all about helping shoppers find the right fit for a beach essential—the bathing suit.

Why we love it

Andie gives best friend vibes with a casual and fun tone that it carries over into its product recommendation quiz. It's great for brand recognition, but it also makes the quiz feel like a conversation with your bestie.

The style quiz also:

• Masterfully uses picture choice questions to visualize fits—perfect for a brand known for its well-fitting suits.

• Incentivizes quiz-takers to share their email in two ways. First, shoppers obviously want to see their results. But the quiz also lets shoppers know that they'll get an immediate 15% off emailed to them.

8. Curlsmith’s haircare quiz

The last of the product recommendation quiz examples on our list is Curlsmith. The brand's on a mission to uncomplicate curls by helping people with curly hair of all types care for their hair and feel confident in their curls.

Using Curlsmith's line of shampoos, conditioners, and hair tools, curly-haired shoppers can embrace their natural hair—wavy, curly, or coily. And Curlsmith's haircare quiz will help you do it.

Why we love it

Curlsmith's quiz follows many of the other quizzes' best practices, like using a progress indicator, picture choice, and directing shoppers to a shoppable landing page.

But it also uses other powerful strategies:

• Use a pop-up as soon as you visit Curlsmith's website that prompts shoppers to take the quiz. What better way to get people to take your quiz than to make it easy to find? In one click, you can start the quiz—no searching around for it.
  

• It might seem counterintuitive, but by giving quiz-takers the option to get their results without sharing their email address, Curlsmith fosters trust and shows that the brand will deliver value even when they don't get an email address.
  

• The haircare quiz only asks for a phone number (for promotional SMS texts and deals) if you share your email address. It takes a logical approach—if I don't give you my email, I probably won't give you my phone number, so don't waste my time asking for it.
  

• Curlsmith's quiz focuses on educating shoppers. It gives a thorough breakdown of a quiz-taker's hair type, the routine they should follow, and which products to use. This is invaluable for someone with curly hair struggling to style it properly, and the 20% discount code is a great way to get shoppers to convert.

Typeform quizzes and your brand—a perfect match

Product recommendation quizzes help you create the personalized experience shoppers expect while giving you ZPD to transform your marketing efforts.

But not all quizzes were created equal. If you want to make shopping your e-commerce brand an experience, you need a quiz that's beautiful, conversational, and effortless to fill out. It should help shoppers feel understood and valued.

That's what you can do with Typeform product recommendation quizzes.

And when you integrate with the other tools in your tech stack—like Klaviyo, Stripe, or a CRM—you make your quizzes even more powerful.

Take some inspiration (and lessons) from these product recommendation quiz examples and then create your own quiz. Start with one of Typeform's product recommendation quiz templates.