Opinions and Expertise
Opinions and Expertise
The beginner's guide to building a customer success strategy
A comprehensive customer success strategy can break down customer data silos, improve sales and marketing efforts across the organization, and provide a better, more consistent customer experience. Here's how to build a customer success strategy.
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Opinions and Expertise
From transactional to emotional: The psychology behind customer loyalty
Want more loyal customers? Dust off your psychology book. Customer loyalty is all about building an emotional connection and trust with your customers. Oh, and the psychological triggers that turn casual shoppers into raving fans.
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Tips
The art of writing product recommendation quiz questions for quizzes that convert
Consumers expect brands to create personalized experiences, from marketing messages to how they shop your site. We’ll show you how your e-commerce brand can personalize using highly effective product recommendation quizzes.
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