Market segmentation survey template

Use this free survey to dive deeper into your market, and create more targeted messaging.

Thanks for registering your interestWhat's your name?and your email address?Great. We'd like to get to know you better so we can send you more tailored information. Where are you based?

Afghanistan, Albania, Algeria, Andorra, Angola, Antigua and Barbuda, Argentina, Armenia, Australia, Austria, Azerbaijan, The Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, Brunei, Bulgaria, Burkina Faso, Burundi, Cabo Verde, Cambodia, Cameroon, Canada, Central African Republic, Chad, Chile, China, Colombia, Comoros, Congo, Democratic Republic of the, Congo, Republic of the, Costa Rica, Côte d’Ivoire, Croatia, Cuba, Cyprus, Czech Republic, Denmark, Djibouti, Dominica, Dominican Republic, East Timor (Timor-Leste), Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Eswatini, Ethiopia, Fiji, Finland, France, Gabon, The Gambia, Georgia, Germany, Ghana, Greece, Grenada, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Korea, North, Korea, South, Kosovo, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Mauritania, Mauritius, Mexico, Micronesia, Federated States of, Moldova, Monaco, Mongolia, Montenegro, Morocco, Mozambique, Myanmar (Burma), Namibia, Nauru, Nepal, Netherlands, New Zealand, Nicaragua, Niger, Nigeria, North Macedonia, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Samoa, San Marino, Sao Tome and Principe, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, Spain, Sri Lanka, Sudan, Sudan, South, Suriname, Sweden, Switzerland, Syria, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Tuvalu, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Vanuatu, Vatican City, Venezuela, Vietnam, Yemen, Zambia, Zimbabwe

How old are you?

Under 25, 26-35, 36-45, 46-55, 56-65, 65+

How do you identify?

Female, Male, Non-binary, Prefer not to say

What's your marital status?

Single , Married, Divorced/Separated, Widowed

In what field do you work?

Architecture/engineering, Education, Business/sales, Communication/marketing/advertising, Science/technology, Construction, Medical/dental/health services, Government

Which best describes your employment status?

Unemployed, Employed full-time, Employed part-time, Student, Self employed, Retired, Business owner

What's your yearly household income?

Less than $25k, $25k - 45k, $45k - $60k, $60 - $80k, $80k - $100k, $100k - $150k, More than $150k

Thanks, {{field:ce7d2030-67ef-482d-b26e-4865134f03b4}}! It's great to get to know a little more about our customers.

Collect up to 3.5x more data with Typeform

Segmentation leads to better communications

By segmenting your marketing contact database you can more easily personalize your communications. This gives you the ability to create targeted messaging and offerings, which we know lead to more sales.

How can you segment? It all starts with capturing the data. Start with our market segmentation survey template.

With Typeform, you can customize everything

Change text, colors, and even logos to match the look and feel of your brand. Then embed forms smoothly onto web and email.

Make forms feel effortless to fill out. Pace questions, call people by their name, and adapt the flow based on the data they share.

Stay efficient by connecting forms to your workflow. Typeform integrates with 300+ tools including Slack, Zapier, and HubSpot.

Market segmentation survey FAQs:

It’s all about the questions you ask. What will help you target your market better? Usually market segmentation is done in a few different ways—demographic segmentation, geographic segmentation and behavioural segmentations. Some companies also use psychographic segmentation.

Tailor your approach to your marketing strategy. If you want to send different messages to doctors vs teachers, then ensure you find out their profession. If people in Australia and people in France are targeted differently, be sure to find out where they are from.

Once you’ve gathered your responses, getting your hands on the data is simple. With Typeform there are a number of different ways you can download the data.

From shareable reports, that give you a quick view of trends and averages, to exporting into a spreadsheet. If you want to take the next step, we have a range of integration options that allow you to sync your typeforms with the business apps you already use.