Learn from industry experts and explore diverse perspectives about what’s trending in our space.
Opinions and Expertise
Product recommendation quizzes are fun for shoppers, but they’re an even more powerful tool for marketing and personalization for e-commerce small businesses. See how to leverage these quizzes for data collection, personalization, and more.
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Opinions and Expertise
What's the difference between cold leads, sales leads, and marketing qualified leads? We’re breaking down the different B2B lead types and why getting your teams on the same page is vital for effective lead qualification.<br>
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Opinions and Expertise
Want more loyal customers? Dust off your psychology book. Customer loyalty is all about building an emotional connection and trust with your customers. Oh, and the psychological triggers that turn casual shoppers into raving fans.
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Opinions and Expertise
A comprehensive customer success strategy can break down customer data silos, improve sales and marketing efforts across the organization, and provide a better, more consistent customer experience. Here's how to build a customer success strategy.
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Opinions and Expertise
Data makes the world go-round. With high expectations from customers and often limited interactions with them to get the data you need, enriched data can be the help you need to meet their needs. Learn what it is and how exactly it can be leveraged to drive success.
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Opinions and Expertise
Sometimes it feels like customers are scarce, budgets are slim, and every sale is precious. A streamlined and effective process for generating leads is crucial to preventing any potential customers from slipping through the cracks, starting with the tools you use to manage the process.
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