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Inside Story
How Obviously.ai’s Creative Director uses Typeform data and machine learning to find their ideal persona and create relevant content.<br>
Jack Riewe
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01
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2021
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Find out how their voice stands out from the copy-cats, and why customers are king for Mailchimp's content team.<br>
Simon Dumont
11
2019
LiveChat knew customers liked their product. But how did people feel about their brand?
Justyna Polaczyk
06
A closer look at the startup’s high-powered performance marketing.<br>
04
From SXSW to The Next Web, see why Typeform’s Marketing Team packed their bags to get their event strategy off the ground.<br>
Bozena Pieniazek
Do you have the courage to be vulnerable? SaaS company FullContact thinks it’s the key to a successful organization.<br>
Scott Axcell
Why it’s time you made happiness your business model. An interview with cofounder Laurence McCahill.<br>
Paul Campillo
10
2018
Find out how Typeform is building the ultimate developer experience.<br>
Jason Harmon
We interviewed Typeform CFO Huw Slater on how finance is more about taking action than making money.<br>
09
What happens when you bake employee feedback into the fabric of your company?<br>
Georgina de Solà
See how our Product Team moved from the idea phase to first release.<br>
Arjen Harris
Here’s how the people behind Barception turn coffee and conversation into office culture.<br>
07
Voices are an invisible but crucial part of our personalities. Listen to how the voice of Typeform gets conversations started with customers.<br>
Valerie Mathis
05
How we created a “people first” brand—starting with a long, hard look in the mirror.<br>
Alex Antolino
02
Online logo maker Looka opened up their design process to machines. But their humans had to figure out the pricing model.<br>
Dawson Whitfield
How Typeform Engineering reshaped its horizontal structure to mimic the business of bees.<br>
Tom Doehler
See how a startup used data to speed up the way they hire great technical staff.<br>
Melissa Suzuno
08
2017
What happens when you give staff two full days to innovate?<br>
Eric Johnson
Go behind the scenes on how we organized and carried out our first company retreat. <br>
Gabriela Cantu
On building that elusive multidisciplinary team of young, talented people with complementary skills–who also happen to get along. <br>
Alessandro Pregnolato
Technology Imitates Art was one of our most innovative articles to date. See how the team came together to create content that talks.<br>
See how the startup builds products that people really want.<br>
Jessica Tiao
03
Do shared experiences really build better companies?<br>
Ilma Nausedaite
The company that champions transparency and cultural positivity shares its secrets.<br>
Marcus Alfred
2016
See how we moved from startup intuition to a hiring process that works in six steps.<br>
Living walls, a barception, and a pinch of serendipity—it’s all in the photo tour.<br>