Sales and marketing (mis)alignment

What businesses can learn from a Professor of Social Interaction

We sat down with Professor Elizabeth Stokoe to talk about fake rapport, “burden,” and always putting your customer’s interests first.

What it means to be a customer-centric organization

Customer-centricity, or being customer-centric comes up often enough if you're reading about customer success strategies. We'll cover what it is and how to apply the concepts to your own organization.

How to scale market research for your startup

Money may be tight at startups, but that doesn’t mean market research isn’t within reach. Here’s how to scale market research and make it attainable.