Sales and marketing (mis)alignment

The color black: Psychology, meaning, & facts

The color black evokes mystery, power, fear, and even sadness. Here’s a closer look at the meaning of black, what it symbolizes, and some surprising facts.

The respectful marketer’s guide to marketing personalization

Consumers want both their privacy and personalization. So how exactly does the respectful marketer navigate this tightrope? Read on to learn how.

The data dilemma: How to complete the customer picture

Data fragmentation can wreak havoc on your organization's ability to meet customer needs. Here are three tips for bringing the customer picture together.