Zero-party data

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Opinions and Expertise

Using zero-party data to create better e-commerce experiences

Want to achieve more personalization, customer loyalty, and sales? Learn the ins and outs of zero-party data (ZPD) and how to leverage it for e-commerce success.

Lydia Kentowski

2024

Opinions and Expertise

The respectful marketer’s guide to marketing personalization

Consumers want both their privacy and personalization. So how exactly does the respectful marketer navigate this tightrope? Read on to learn how.

Lydia Kentowski

2024

Opinions and Expertise

The irony of data privacy and personalization

Consumers want both data privacy and personalization. Though these themes sound in direct conflict, brands have to find a way to walk the tight rope of meeting both sides of customers' expectations. Here's how.

Kevin Branscum

2024

Opinions and Expertise

The challenge of collecting and maintaining zero-party data (and how AI can help)

We’ll admit: zero-party data takes work to collect, but it’s more reliable than second or third-party data. And AI can help you manage it.

Alex Armstrong

2024

Opinions and Expertise

The data dilemma: How to complete the customer picture

Data fragmentation can wreak havoc on your organization's ability to meet customer needs. Here are three tips for bringing the customer picture together.

Daniel Sandler

2024

Opinions and Expertise

Revolutionizing customer segmentation: The power of zero-party data

The end of cookies doesn't mean the end of customer segmentation. With zero-party data, we think it's actually just the start of effective self-reporting for customers. Learn how zero-party data can unlock the next level of customer segmentation and targeting.

Lydia Kentowski

2024

Opinions and Expertise

5 marketing quizzes and surveys to help you collect more (and better) zero-party data

Google is turning off third-party cookies in its Chrome browsers, joining Apple’s Safari. Your next marketing move? Start collecting zero-party data.

Norma Ventura

2024

Opinions and Expertise

Overcoming challenges in implementing zero-party data strategies

No one said collecting and implementing zero-party data was going to be easy. But it does help to know the challenges that lay ahead and solutions to help you keep the path.

Lydia Kentowski

2024

Opinions and Expertise

6 ways to level up your marketing personalization

Just because you won’t be able to use third-party cookies, doesn’t mean you can’t provide personalized experiences for your customers. You just need to change your approach to data collection.

Lydia Kentowski

2024

Opinions and Expertise

Progressive profiling: How to use micro-forms and quizzes to collect user data

Make collecting zero-party data easier on you and your users. Introduce micro-forms and quizzes throughout the user journey. Here’s how.

Alex Armstrong

2024

Opinions and Expertise

Getting more out of zero-party data: Strategies for customer engagement

For years, marketers have relied on third-party cookies to help create more personalized experiences for their audiences. With third-party cookies on the chopping block, it's time to pivot to zero-party data and rewrite the playbook. Learn how to craft a customer engagement strategy using zero-party data.

Lydia Kentowski

2024

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Tips

4 reasons to add plan recommendation quizzes to your SaaS growth strategy

Discover how plan recommendation quizzes can increase conversions, reduce churn, and create personalized SaaS experiences that customers love.

Typeform

2024

Tips

Unifying customer data: Best practices for marketers

A disjointed customer journey wastes everyone’s time, money, and resources. And siloed data is partially to blame. Learn how to unify customer data across your GTM organization and get everyone on the same page.

Typeform

2024

Tips

Why you need a customer data platform: Mastering personalization and customer loyalty

Discover how customer data platforms (CDPs) can make your marketing smarter and your customers happier.

Typeform

2024

Tips

The four types of customer data and how they can prepare you for the cookieless future

The cookieless future is coming any day to be the new reality for marketers: no more third-party tracking cookies, just the four types of customer data, and a whole new perspective on marketing and personalization. Learn more about the future, now.

Typeform

2024

Tips

5 ways to make your marketing strategies more human

A humanized marketing approach can make all the difference in building consumer trust, especially in a new age of AI and automation. Here are a few strategies that can help.

Lydia Kentowski

2024

Tips

3 ways personalized surveys can boost form conversions

Survey personalization can go a long way in building trust with your audience, creating a more streamlined and relevant experience, and earning engagement. Learn more about adding survey personalization to your strategies.

Typeform

2024

Tips

The data on data (and how to collect it better)

In 10+ years, our customers have collected over 2.9 billion responses with over 8 million forms. So we have a lot of data... about data collection—and tips for how to do it better. Read the report to learn more.

Typeform

2024

Tips

How to build your anonymous user engagement strategy

Cookies will soon be a thing of the past. An anonymous user-engagement strategy will help you collect data, meet your goals, and protect visitor privacy.

Typeform

2024

Tips

Strategies for Zero-Party Data Collection: 9 Proven Methods + Examples

There are all sorts of small ways to collect the data you need from customers. Here are 9 expert strategies to get the data you need by asking your audience directly.

Lydia Kentowski

2024

Tips

How to leverage zero-party data for marketing attribution

The cookieless future is here, so how are marketers supposed to correctly assign attribution, build informed strategies, or understand their customers? Zero-party data is your friend: learn how to collect and leverage it with this guide.

Kevin Branscum

2024

Tips

Zero-party data: a beginner’s guide

What is zero-party data? And how does it affect your business? Explore the evolution of data collection in a cookieless era and stay ahead in the changing landscape of digital marketing.

Typeform

2024

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