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How generative AI is transforming marketing—for better or worse
From creating highly personalized customer experiences to freeing up resources for more complex tasks, generative AI has something to offer every marketer—but approach with caution and handle with care.
The best way for businesses to survive a recession? Don’t lose your customers.
When times are tough, rather than cut your marketing budget, focus it on retention and improving the customer experience. That’s how you’ll keep customers—and your bottom line—happy.
Is the data-driven age of marketing attribution coming to an end?
Why “dark social” habits, tighter privacy laws, and impending tracking limitations are forcing marketers to rethink attribution in a cookieless future.
How to generate demand with B2B marketing expert Chris Walker
Dive into our conversation with Chris Walker, Founder and CEO of Refine Labs, a progressive demand generation firm specializing in groundbreaking B2B marketing.
Building a Superhuman growth funnel to find product-market fit
How do you make space in a crowded market? See how the world's fastest email experience does it by automatically pre-qualifying prospects to focus on delivering a perfect experience.
Lost on a beach: an interview with designpreneur Tomas Laurinavicius
Wake up to a sunrise in Thailand. Explore new and ancient Europe. Pull papaya right off a tree in Central America. Six months here, three months there. All while working 5.5 hours a day. Behold the lifestyle of Tomas Laurinavicius.
Machines or Humans: who’s cracking the language barrier?
Perfect translations to any language in an instant? We spoke with Unbabel CEO Vasco Pedro on how they do this, and the future of brain-machine interfaces.
Segment your audience and make your marketing more meaningful
Customer segmentation helps you divide your audience to create more meaningful interactions that get better business results. Here's four ways to do it.
How to get more Facebook likes: be a social media Shakira
Don’t resort to buying Facebook likes. Get more Facebook likes in an engaging way which won’t bust the bank. Follow our Facebook tips and get posting.
Business need a boost? Rule number one: don't make it harder than it needs to be. You just need to ask the right questions to the people who matter most.
