Generally speaking, creating a lead generation form is a balancing act. You want to try and gather everything you need, without bombarding users with questions and scaring them off.

It goes without saying, you’ll need to know their name, email address, and course of choice. But the rest is up to you. Here are a few optional—but useful—things to ask for:

• If you have a Typeform Premium account, you can collect a deposit or full payment using our handy Stripe integration.

• To help gauge expectations and personalize the training, you could ask what students expect to get out of it.

• You could also ask how they heard about your training, whether it was through an ad, an email, or word of mouth. This will help you see which of your marketing efforts are paying off—and which need some love.

• Get more bookings 86% of users reported more responses and higher completion rates after switching to Typeform. Our one-question-at-a-time approach and slick design make them easy on the eye—and even easier to complete.

• Our integrations do the heavy lifting Plug your typeform into Google Sheets so bookings file into one place. Connect it to MailChimp so each registration becomes a subscriber. And use our Stripe integration to take payments within the form.

• Customize, share, and embed Pick your own colors, images, videos and fonts to make your form unique. When it’s ready, share it across social media, embed it into an email or drop it into your website. Typeforms are responsive, so they work perfectly on every device.