Lead generation survey template

*How does your team generate leads?**First, what’s your name?*

First name

*And your email?*We’ll send your free trial code here.*Which department do you work in, **{{field:5da19254-2a52-4d52-917f-3ffe05b9328c}}**?*

Marketing, Sales

*How important is lead generation to the **{{field:1b867237-ba51-4fc8-ae0e-6ffc59559714}}** team?**How does your team typically capture new leads?*

Manual CRM entry, Lead capture forms, Marketing automation tool

*How do you typically generate new leads?*

Gated content, Webinars, Marketing quizzes

Which channels attract the most leads for the {{field:1b867237-ba51-4fc8-ae0e-6ffc59559714}} team?

Social media, PPC campaigns, Email marketing

*Thanks for your time, **{{field:5da19254-2a52-4d52-917f-3ffe05b9328c}}**!*

Collect up to 3.5x more data with Typeform

How effective is your lead generation strategy?

Find out how different departments bring people in and how effective each channel is with one simple survey. Use insights to shape your lead gen strategy and make the most out of your marketing tools.

With Typeform, you can customize everything

Change text, colors, and even logos to match the look and feel of your brand. Then embed forms smoothly onto web and email.

Make forms feel effortless to fill out. Pace questions, call people by their name, and adapt the flow based on the data they share.

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Lead generation survey FAQs:

It all depends on what information you're looking for.

If you'd just like an overview of each department's lead gen strategy, keep the questions broad—you can ask how important lead gen is for their team, what their go-to strategies are, and which channels are most effective. If you want to dive deeper, you can ask for quantitative results for each channel.

Use our survey template as a base and tweak the questions to get the results you need. Our intuitive form builder is totally flexible, so you can customize it to make it your own.

Once you've sent out your lead generation survey, it's time to assess the results and fine-tune your strategy.

If you're looking for an all-in-one lead gen solution, Typeform has plenty of options for almost every channel. You can create forms, quizzes, polls, surveys, or even chatbots—without writing a single line of code. Once they're ready, just embed them into your website and start collecting leads.

You can use typeforms in lead generation landing pages, paid social ads, and email marketing campaigns. The best part? They're 100% responsive and look great on every device, so people can fill them in wherever they are.