If you want to know how to improve your product or service, getting client feedback is a must. Gather quality feedback on your service, store or online shop. Then take this feedback on board and boost customer satisfaction.

If you want to gather feedback in-store, you could display your feedback form on a tablet at the exit. For online stores, you can embed your typeform directly in your website—just copy and paste the embed code into your own HTML. The typeform is totally responsive too, so your customers can fill it out easily on any device.

Finding out what customers think can be tricky. It’s hard to know what to ask that’ll return useful feedback. It’s even harder to know how to ask. And how do you make sure they complete the thing?

This customer feedback form template helps you collect better data by asking one question at a time. Instead of handing them a long list of questions they’ll be too bored to finish, this breaks your survey down into manageable chunks. In short, you’ll get higher completion rates and better data.

To know how to improve, you first need quality data to draw from. The trick is asking the right questions at the right time. Here are some tips to get you started:

• Use a range of question types: ratings, rankings, multiple choice, opinion scales and long text answers where they can speak their mind.

• Use logic jumps so you can ask thoughtful follow-up questions.

• Pinpoint what you really need to know: Where are your customers' pain points? Could they find what they were looking for easily? Was it a smooth checkout experience?