Quality feedback is about getting opinions and suggestions that allow you to take meaningful action. It allows you to reflect and review what you are currently doing, and change it for the better. Whether it’s for internal operations, employee management, product development, customer experience, or anything else, gathering anonymous feedback is a great way to improve and grow. To do this, you need a great form. It should be engaging and fun and elicit open and truthful responses. We’ve designed our forms to feel like conversations. When you care about how you ask, they care about how they answer.

Just promote your form and make sure there’s no way of telling who says what. Don’t ask for names, emails, or other ways of identifying them. Spread the word, encourage it, and let people know this is a space to share anything. When people feel like they can be truly honest and open, you get the best feedback.