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platform overview

Gain up to 3.5x more data from your forms

Typeform helps you collect more data with forms, surveys, and quizzes designed to be appealing, and put that data to good use so you know your next move faster.

Trusted by over 150,000 brands

why typeform?

Designed to be appealing

Eye-catching designs

Customize everything from colors and logos all the way down to custom domains, so your forms are on-brand (and looking good).

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Engaging videos

People engage more with video than just text. Cue video forms: you record questions and people record their responses, resulting in deeper insights.

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Feels intuitive

Enriching data means you ask fewer questions, which helps keep people focused. You can even tailor follow-up questions based on their responses.

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FEATURES

How it works

Design engaging forms

Get more responses with conversational, beautifully-designed forms that are easy to create, too. Start with a professional template or generate questions fast with AI.

Connect your tools

Send responses straight to marketing tools like Hubspot, take payments with Stripe, and let people book into your calendar directly with Calendly. You can auto-sync responses to tools like Google Sheet and Notion, too.

Reach your audience

Reach more potential form takers. Paste a link to post your on form social, or copy ready-made code to embed in emails and landing pages. You can use QR codes, too.

Automate your workflows

Qualify new leads as they fill out your form. Then route them to the right tools and teams, keep everyone updated with instant notifications, and trigger follow-up emails.

Analyze your data

Work with AI to surface trends, outliers, and recommendations from the data you collect, so you can act faster. It also helps you understand how people feel, along with key themes from open-text responses.

Share your insights

Turn data into action. Use video responses as web testimonials, share auto-generated (and impressive-looking) charts with stakeholders, and use data to build your next Big Report.

Integrations

Fits right into your workflow

Typeform AI

By your side to help with:

CREATOR AI

Building forms

Describe the form you need, then watch Creator AI build and brand it. You can edit anything, too.

INTERACTION AI

Adapting questions

No two form takers are the same. Interaction AI asks  relevant follow-up questions, so they share more.

INSIGHTS AI

Analyzing data

Understand what the data is telling you faster by chatting with Insights AI about it.

USE CASES

Built for all your team goals

Manage data collection across your entire customer lifecycle.

Marketers, sales teams, and founders can use interactive forms and quizzes to attract, qualify, and segment leads. This helps you make a more personal first impression so you can ultimately boost conversion rates.

Marketing, human resources, and customer experience teams can build stronger connections with thoughtful check-ins, engagement surveys, or interactive touchpoints that spark conversation and loyalty.

Marketing and customer teams can capture compelling customer stories and social proof with forms that prompt thoughtful testimonials and in-depth feedback, ready to be turned into content.

E-commerce and SaaS businesses can guide shoppers or users to the right solution with quizzes and flows that offer personalized suggestions based on needs and preferences.

Customer experience and product teams can easily gather feedback to keep improving. Researchers, product teams, and analysts can use Typeform to run surveys that uncover market trends, validate new ideas, and gather input that guides strategy.

Recruitment and hiring teams at startups, talent agencies, and HR services can streamline their processes and build better candidate experiences with smart pre-screening questionnaires, responsive job application forms, and automated interview feedback.

Support, HR, and success teams can streamline onboarding by collecting key information, guiding users through first steps, and automating welcome sequences that make every onboarding feel seamless and personal.

Event teams can easily gather feedback post-event to identify what’s working and where to improve for future events.

Success stories with Typeform

customer story

How WWF Cities scaled feedback collection

“It changed the way in which we were getting the data to the cities and how we were helping them see the patterns and data.”

Read WWF's story

customer story

How SmartBug Media increased sales leads by 40%

“We hypothesized Typeform would increase our sales lead volume but we were pleasantly surprised to see a 40% quarter-on-quarter or year-on-year lift.”

Read SmartBug Media’s story

FAQs

Typeform is an interactive form builder that lets you create beautiful, conversational forms, surveys, and quizzes, no coding needed.

Typeform is ideal for marketers, researchers, HR teams, sales professionals, customer experience teams, and anyone who needs to collect data or engage audiences online.

Unlike traditional form tools, Typeform creates more human, engaging experiences with interactive layouts, AI assistance, video, and advanced logic.

Yes! Use your own brand colors, fonts, logos, and layouts or start with one of our customizable templates.

Absolutely. Typeform’s powerful Workflow Builder helps you create personalized paths using conditional logic, scoring, integrations, and more.

Yes, our Multi-Question Pages let you group questions on a single page for faster, more structured form experiences.

Yes! Add Video Questions to make forms more engaging and interactive, complete with captions and custom text.

Typeform AI helps you build forms faster with Creator AI, improves data quality with Interaction AI, and makes reporting easier with Insights AI.

Yes. Use the Workflow Builder to trigger follow-up emails, Slack messages, and CRM updates automatically.

Typeform connects with over 100 tools including HubSpot, Salesforce, Zapier, Shopify, Mailchimp, and more.

Yes, form responses can be synced directly to your CRM or sent via webhooks, API, or third-party tools like Zapier.

Use our Insights Hub to track responses, uncover trends with Smart Insights, and view visual data in real-time.

Yes! Our free plan includes unlimited forms and up to 10 responses/month. Paid plans unlock more features and response volume.

Paid plans offer advanced logic, higher response limits, integrations, custom branding, and more.

Yes, Typeform is flexible. You can upgrade, downgrade, or cancel at any time.

Try Typeform for free

Create unlimited forms, access 3,000+ templates, and start getting responses.