The comprehensive guide to B2B lead types (and why your teams need to align)

What's the difference between cold leads, sales leads, and marketing qualified leads? We’re breaking down the different B2B lead types and why getting your teams on the same page is vital for effective lead qualification.

Lead scoring and marketing automation: why and how (+ tools to know)

Align sales and marketing with lead scoring and automation to focus on high-value leads. You'll streamline workflows, boost ROI, and close more deals faster. Read on to learn how!

4 tips for starting online conversations with your customers (and how to apply them to conversational marketing)

Want to connect with your audience on a human level? Start with these tips and apply them to your broader marketing efforts, too!

Got churn? The definitive guide to customer churn (and how to reduce it)

Not sure how to address your churn problem? Try these eight strategies to reduce customer churn and boost retention.

Tools of the trade: Lead generation tools for marketers

Sometimes it feels like customers are scarce, budgets are slim, and every sale is precious. A streamlined and effective process for generating leads is crucial to preventing any potential customers from slipping through the cracks, starting with the tools you use to manage the process.

How to scale market research for your startup

Money may be tight at startups, but that doesn’t mean market research isn’t within reach. Here’s how to scale market research and make it attainable.

The data dilemma: How to complete the customer picture

Data fragmentation can wreak havoc on your organization's ability to meet customer needs. Here are three tips for bringing the customer picture together.

Revolutionizing customer segmentation: The power of zero-party data

The end of cookies doesn't mean the end of customer segmentation. With zero-party data, we think it's actually just the start of effective self-reporting for customers. Learn how zero-party data can unlock the next level of customer segmentation and targeting.

Progressive profiling: How to use micro-forms and quizzes to collect user data

Make collecting zero-party data easier on you and your users. Introduce micro-forms and quizzes throughout the user journey. Here’s how.

Getting more out of zero-party data: Strategies for customer engagement

For years, marketers have relied on third-party cookies to help create more personalized experiences for their audiences. With third-party cookies on the chopping block, it's time to pivot to zero-party data and rewrite the playbook. Learn how to craft a customer engagement strategy using zero-party data.

Life after third-party cookies: A recipe for better customer interactions

The end is near…for third-party cookies. But marketers don’t have to scramble to respond to the coming change. They can shift their efforts to people-first data strategies and embrace a fresh way of delivering value.

Feedback vs. behavior: What do customers really want?

Humans are funny. What we say doesn’t always match how we behave. To crack the code on customer loyalty, you’ll need qualitative and quantitative data. Learn how to bridge the gap in this article.

How listening to your customers builds a better business

Whether you’re just getting started with VOC insights or looking for ways to fine-tune your listening skills, you’re in the right place. Read on to find wisdom from the superstars of the marketing world—where to find customer feedback, how to listen, and how to turn insights into action.

How to generate demand with B2B marketing expert Chris Walker

Dive into our conversation with Chris Walker, Founder and CEO of Refine Labs, a progressive demand generation firm specializing in groundbreaking B2B marketing.

4 reasons to add plan recommendation quizzes to your SaaS growth strategy

Discover how plan recommendation quizzes can increase conversions, reduce churn, and create personalized SaaS experiences that customers love.

3 benefits of using customer feedback for product-led growth

Customer feedback can fuel product-led growth by guiding innovation and improving user experiences. Here's how to harness this feedback to stay ahead in a customer-centric market.

5 ways to make your marketing strategies more human

A humanized marketing approach can make all the difference in building consumer trust, especially in a new age of AI and automation. Here are a few strategies that can help.

5 lead-generation ideas to try in 2024

Looking for a new trick to keep up your sleeve? Try any of these five spins on tried-and-true lead generation strategies.

41 user experience (UX) survey questions [examples + template]

User experience survey questions gauge your strengths and weaknesses from the folks using your services. Find out what to ask on your next UX survey.

How to build your anonymous user engagement strategy

Cookies will soon be a thing of the past. An anonymous user-engagement strategy will help you collect data, meet your goals, and protect visitor privacy.

How to qualify a lead with an assessment

Not all leads are created equal. A lead qualification survey is one of the best ways to identify high-intent prospects. That means less wasted time for you and your potential customers. This guide will show you how to build a lead qualification survey step by step.

The four types of customer data and what they can do for you

Customer data is a powerful tool; it provides valuable information about customers such as contact details, preferences, and interests. If you can learn to differentiate and harness their power, you'll be leaps and bounds ahead of the competition.

Survey School 7: Use your first-party data for marketing personalization

First-party data is more than a fancy new way to gather info. It’s a gateway to developing long-term, personal relationships with prospects and customers. Learn how to get started here.

The 2023 lead capture form report (with 5 need-to-know tactics)

We sifted through 10,000 customer typeforms to find out what’s behind really good lead capture forms. Get 5 data-backed tactics you can use to quickly boost form performance.

How to personalize e-commerce in a cookieless future

Cookies are now a piece of marketing history and the future of B2C looks a lot like a conversation. Wondering how to break the ice? There’s no better way than with a form.

How to generate leads in 2020: from basic to beast mode

Tried all the basic ways to generate leads? Feel like you need some inspiration to fill your email list with hot leads? Well, look no further. Here are our top tips to get more leads (with expert opinions!)

How to collect, qualify, and nurture leads with Typeform and HubSpot

Learn how Typeform and HubSpot work together for a more efficient lead generation process. Get started in three easy steps

Typeform vs. Jotform: Which is the best form builder? [2024]

Typeform is a Jotform alternative that offers a more beautiful, powerful, and engaging form-building experience. See the side-by-side Typeform vs. Jotform comparison to make the right choice.

How to craft the ultimate product recommendation quiz with Typeform

Product recommendation quizzes can attract and convert thousands of sales. Here’s how to build a quiz that'll delight respondents and drive revenue.

How to build unrivaled trust and brand recognition with beautiful forms

A recognizable, authentic brand is table stakes for building relationships with your customers—and Typeform is here to make staying on-brand a cinch. Our customization features let you create forms that keep your unique look and feel front and center.

How to build a no-code lead generation engine in 30 minutes

Discover the art of no-code lead generation with Typeform. Unveil the step-by-step process, master question creation, and explore optimal field types. Your guide to simplified, efficient lead generation starts here.

Survey School 6: Integrating Typeform with your tech stack

You know what’s messy? Code-heavy software integrations. You know what’s not? Typeform integrations. Mass personalization and data wrangling just got a whoooole lot easier. Learn how to play nice with even the most advanced enterprise tech stacks in our latest Survey School article.

No forms, no chatbots, just you: introducing VideoAsk

How do you make your forms even more human? By replacing the interface with your own face. Discover how VideoAsk can help your business.

Why Ortto chose Typeform to help drive its customer journeys

An interview with Ortto Cofounder and CEO Michael Sharkey about why unbundled is the new bundled, teaming up with Typeform, and a crazy idea involving his actual pilot's license.