The power of quizzes: How e-commerce brands can win big with personalization

Product recommendation quizzes are fun for shoppers, but they’re an even more powerful tool for marketing and personalization for e-commerce small businesses. See how to leverage these quizzes for data collection, personalization, and more.

Struggling with e-commerce engagement? Try product recommendation quizzes

E-commerce brands, are you missing this key tool to drive sales and customer engagement? See how product recommendation quizzes can help you engage customers, increase sales, and give your e-commerce brand a competitive edge.

GTM, meet AI—the benefits of using AI to optimize GTM strategies

As AI continues to evolve, it’s changing how we work—for the better. Savvy GTM teams are leveraging AI to create more effective marketing, from personalization to targeting to lead scoring. See how you can, too.

The comprehensive guide to B2B lead types (and why your teams need to align)

What's the difference between cold leads, sales leads, and marketing qualified leads? We’re breaking down the different B2B lead types and why getting your teams on the same page is vital for effective lead qualification.

Using zero-party data to create better e-commerce experiences

Want to achieve more personalization, customer loyalty, and sales? Learn the ins and outs of zero-party data (ZPD) and how to leverage it for e-commerce success.

Lead scoring and marketing automation: why and how (+ tools to know)

Align sales and marketing with lead scoring and automation to focus on high-value leads. You'll streamline workflows, boost ROI, and close more deals faster. Read on to learn how!

The secret sauce to personalization: Using data enrichment to wow your customers

Uncover deeper insights and deliver personalized interactions by combining zero-party data with enriched customer profiles. Learn how to create tailored journeys that drive loyalty and business success.

From transactional to emotional: The psychology behind customer loyalty

Want more loyal customers? Dust off your psychology book. Customer loyalty is all about building an emotional connection and trust with your customers. Oh, and the psychological triggers that turn casual shoppers into raving fans.

Got churn? The definitive guide to customer churn (and how to reduce it)

Not sure how to address your churn problem? Try these eight strategies to reduce customer churn and boost retention.

4 tips for starting online conversations with your customers (and how to apply them to conversational marketing)

Want to connect with your audience on a human level? Start with these tips and apply them to your broader marketing efforts, too!

What to know about “Now You Know”

Meet 'Now You Know'—Typeform's latest brand campaign.

Customer loyalty: 5 ways to stay on top of the gold rush

Every company dreams of a loyal customer fanbase—so how do you build customer loyalty? And how do you stand out from the crowd?

Is your customer experience strategy up to par? 5 strategies to level up

Customer experience (cx) strategy a little dusty? Dive into these five strategies to level up your cx and start delivering the experience your customers deserve.

What it means to be a customer-centric organization

Customer-centricity, or being customer-centric comes up often enough if you're reading about customer success strategies. We'll cover what it is and how to apply the concepts to your own organization.

The beginner's guide to building a customer success strategy

A comprehensive customer success strategy can break down customer data silos, improve sales and marketing efforts across the organization, and provide a better, more consistent customer experience. Here's how to build a customer success strategy.

What is enriched data and how to leverage it for growth

Data makes the world go-round. With high expectations from customers and often limited interactions with them to get the data you need, enriched data can be the help you need to meet their needs. Learn what it is and how exactly it can be leveraged to drive success.

Tools of the trade: Lead generation tools for marketers

Sometimes it feels like customers are scarce, budgets are slim, and every sale is precious. A streamlined and effective process for generating leads is crucial to preventing any potential customers from slipping through the cracks, starting with the tools you use to manage the process.

How to map your customer journey (and build a better customer experience)

A stellar customer journey paves the way for a seamless customer experience (cx)—they go hand in hand. Learn how to map your customer journey, understand the pathways your audience are actually taking, and build a better cx.

Sales and marketing (mis)alignment

Learn how sales and marketing misalignment impacts your growth goals—and how to fix it—based on insights from our survey of 150 sales and marketing professionals.

17 best ad campaigns that made marketing history

Ad campaigns aim to promote a particular product, service, or brand message. Check out the best ad campaigns that made headlines here.

The color black: Psychology, meaning, & facts

The color black evokes mystery, power, fear, and even sadness. Here’s a closer look at the meaning of black, what it symbolizes, and some surprising facts.

The respectful marketer’s guide to marketing personalization

Consumers want both their privacy and personalization. So how exactly does the respectful marketer navigate this tightrope? Read on to learn how.

The irony of data privacy and personalization

Consumers want both data privacy and personalization. Though these themes sound in direct conflict, brands have to find a way to walk the tight rope of meeting both sides of customers' expectations. Here's how.

What is relationship marketing? Best practices, examples, and more

Relationship marketing involves building connections with people over time to convert them into loyal customers. Here's how to do it.

How to analyze survey data: Survey data analysis best practices

Survey data analysis involves reviewing raw materials and transforming them into key insights. Learn how to analyze survey data and best practices here.

Likert scale surveys: Definition, examples, and how-tos

Conducting Likert scale surveys can improve your research. Learn how this rating scale works and can give you insightful data.

6 marketing trends to look out for in 2024

We're breaking down the top six trends in marketing for 2024, so you don't have to.

How to scale market research for your startup

Money may be tight at startups, but that doesn’t mean market research isn’t within reach. Here’s how to scale market research and make it attainable.

5 of the best Instagram photo editing apps

Instagram is about looking good. And with the right Instagram photo editing app, you can instantly up your Insta-game. Learn more about the apps to keep on your home screem

The challenge of collecting and maintaining zero-party data (and how AI can help)

We’ll admit: zero-party data takes work to collect, but it’s more reliable than second or third-party data. And AI can help you manage it.

The data dilemma: How to complete the customer picture

Data fragmentation can wreak havoc on your organization's ability to meet customer needs. Here are three tips for bringing the customer picture together.

Facebook event photo size: a simple guide

The 2024 Facebook event photo size is 1920 x 1005 pixels—about a 2:1 ratio. Learn what makes a great event header with examples here.

6 ways AI can help you build better marketing forms

AI helps you do what all new innovation promises to do—get your work done faster and easier, freeing up time for the plethora of tasks marketers face on the daily. Here are 6 ways AI can help you build better performing marketing forms.

GIFs that keep on giffing: 6 places to find the best GIFs

We all face a daily problem—or hourly, depending on how deep your GIF obsession goes: where to find the best GIFs. Don't worry, we've got you.

Revolutionizing customer segmentation: The power of zero-party data

The end of cookies doesn't mean the end of customer segmentation. With zero-party data, we think it's actually just the start of effective self-reporting for customers. Learn how zero-party data can unlock the next level of customer segmentation and targeting.

5 marketing quizzes and surveys to help you collect more (and better) zero-party data

Google is turning off third-party cookies in its Chrome browsers, joining Apple’s Safari. Your next marketing move? Start collecting zero-party data.

Overcoming challenges in implementing zero-party data strategies

No one said collecting and implementing zero-party data was going to be easy. But it does help to know the challenges that lay ahead and solutions to help you keep the path.

6 ways to level up your marketing personalization

Just because you won’t be able to use third-party cookies, doesn’t mean you can’t provide personalized experiences for your customers. You just need to change your approach to data collection.

Social media management tools: where do you even start?

Here are the 10 top social media management tools you need to know. Learn the advantages of social media marketing and how to grow your business with the right tools.

Progressive profiling: How to use micro-forms and quizzes to collect user data

Make collecting zero-party data easier on you and your users. Introduce micro-forms and quizzes throughout the user journey. Here’s how.

Getting more out of zero-party data: Strategies for customer engagement

For years, marketers have relied on third-party cookies to help create more personalized experiences for their audiences. With third-party cookies on the chopping block, it's time to pivot to zero-party data and rewrite the playbook. Learn how to craft a customer engagement strategy using zero-party data.

The psychology behind surveys: How to design questions that get results

What happens when you apply a little psychology magic to surveys? Tammy Duggan-Herd—HubSpot Sr. Marketing Manager and Social Psychology Ph.D.—shares 14 proven principles to help you write survey questions that actually get answered.

Optimizing survey distribution: the ultimate guide

If marketing is your superpower, then you know that data fuels your success. And while surveys can be a powerful tool in the realm of data collection, without proper distribution, you could be leaving valuable insights on the table. Read more in our ultimate guide to survey distribution

The marketer’s survival guide to the cookieless future

Third-party tracking cookies are already on their way out. But, without the mighty cookie to guide marketers' insights and strategies, what's one to do? Luckily, we've put together a concise guide to surviving the cookieless future.

Life after third-party cookies: A recipe for better customer interactions

The end is near…for third-party cookies. But marketers don’t have to scramble to respond to the coming change. They can shift their efforts to people-first data strategies and embrace a fresh way of delivering value.

Feedback vs. behavior: What do customers really want?

Humans are funny. What we say doesn’t always match how we behave. To crack the code on customer loyalty, you’ll need qualitative and quantitative data. Learn how to bridge the gap in this article.

Unlocking insights: The best questions to ask your customers

Discover the power of asking the right questions to understand customer needs and preferences. Learn how to ask the right questions, connect with your audience, and supercharge your products and services using valuable customer feedback.

5 networking skills to try at your next event

Networking events can be a huge opportunity, or a massive source of anxiety. Follow these 5 networking tips to make the most of each interaction.

Why AI-powered marketing teams are about to do their best work yet

Generative AI has taken the world by storm—and the impact has been enormous for marketers. Typeform’s CPO, Oji Udezue, shares how marketers can tap into the power of AI for greater efficiency and how Typeform uses AI to help brands understand and engage with their audience.

What to look for when adding a photo to your blog

Choosing the best website photo is just as vital as figuring out the right words. Don’t believe me? Ask the baby with the thermal blob.

How to get started with research-driven content marketing

How do you take your content from good to great? Research. In this guide, we spoke with PeerSignal’s Camille Trent and Some Good Content’s John Bonini to explore the value of research-backed content.

7 Apps to make marketers better creatives

In this article, we'll explore 7 game-changing apps that bridge the gap between marketing expertise and creative needs, helping you become a more efficient and inspired marketer.

How listening to your customers builds a better business

Whether you’re just getting started with VOC insights or looking for ways to fine-tune your listening skills, you’re in the right place. Read on to find wisdom from the superstars of the marketing world—where to find customer feedback, how to listen, and how to turn insights into action.

I'm a marketer, here's why I'm not afraid of AI

Why AI isn't coming for your job, how to leverage AI to be a better marketer, and why—from one marketer to another-I'm not worried about job prospects.

Qualitative vs Quantitative data: What's the difference and how do I collect it with forms?

Qualitative and quantitative data is key to uncovering valuable insights for your business. Understanding the purpose of both types of research, and how to go about collecting it can help you create a better respondant experience and, in turn, uncover more relevant insights.

Zeroing in on zero-party data: What marketers are saying

With the end of the era of cookies effectively coming to a close at the end of 2024, harnessing the importance of zero-party data has never been of higher importance. We put our ears to the ground to hear what marketers are actually saying about zero-party data, ongoing themes in the industry, and what this all means for you.

Forms, surveys, quizzes, and polls: selecting the right tool for the job

Forms, surveys, quizzes, and polls are all powerful tools, but when and how you use them make all the difference. In this quick guide, we'll define them, outline key differences, and lay out when (and when not) to use them.

The buzz about generative AI: what top marketers have to say

Whatever your feelings about generative AI, it’s not going away anytime soon. If you intend to stay competitive, it’s time to take a serious look at how AI is shaping marketing—and how you can use it to your advantage.

The future of forms—predictions and trends

Online form experiences benefit businesses and customers alike. With the cookieless future upon us, insights gathered directly from the source (zero-party data) will play an even more important role. So, what's in store for forms, quizzes, surveys, and polls?

Forms: the secret to a successful business

Understanding the needs, wants, and struggles of your customers is the key to building relationships that can catapult your business from so-so to top-tier.

How generative AI is transforming marketing—for better or worse

From creating highly personalized customer experiences to freeing up resources for more complex tasks, generative AI has something to offer every marketer—but approach with caution and handle with care.

The best way for businesses to survive a recession? Don’t lose your customers.

When times are tough, rather than cut your marketing budget, focus it on retention and improving the customer experience. That’s how you’ll keep customers—and your bottom line—happy.

Is the data-driven age of marketing attribution coming to an end?

Why “dark social” habits, tighter privacy laws, and impending tracking limitations are forcing marketers to rethink attribution in a cookieless future.

How to generate demand with B2B marketing expert Chris Walker

Dive into our conversation with Chris Walker, Founder and CEO of Refine Labs, a progressive demand generation firm specializing in groundbreaking B2B marketing.

It takes a village to raise a community

Typeform's Senior Online Community Strategist, Gabriel Fraga, shares all of the twists and turns of creating an online community from scratch.

Voice of the Customer: Typeform’s guide to turning customer feedback into action

An in-depth look at our VOC process, and insights on how we use it to shape our business.

Building a Superhuman growth funnel to find product-market fit

How do you make space in a crowded market? See how the world's fastest email experience does it by automatically pre-qualifying prospects to focus on delivering a perfect experience.

Typetalks presents: Nir Eyal on tech habits and sushi rules

A chat with behavioral designer and Hooked author on conversational interfaces, assistant-as-app, and the future of tech.

Why startups should grow slow before they grow fast

SaaS startup Chameleon is three years into being an overnight success. Could slow growth be the new secret for Silicon Valley success?

What businesses can learn from a Professor of Social Interaction

We sat down with Professor Elizabeth Stokoe to talk about fake rapport, “burden,” and always putting your customer’s interests first.

Lost on a beach: an interview with designpreneur Tomas Laurinavicius

Wake up to a sunrise in Thailand. Explore new and ancient Europe. Pull papaya right off a tree in Central America. Six months here, three months there. All while working 5.5 hours a day. Behold the lifestyle of Tomas Laurinavicius.

Typetalks presents: digital marketing maverick David Berkowitz

Getting insights from data, storytelling vs. storymaking, and how he'd spend your $10,000.

In search of the ultimate user experience

Are you ready for the next evolution of UX: the human experience?

Machines or Humans: who’s cracking the language barrier?

Perfect translations to any language in an instant? We spoke with Unbabel CEO Vasco Pedro on how they do this, and the future of brain-machine interfaces.

Segment your audience and make your marketing more meaningful

Customer segmentation helps you divide your audience to create more meaningful interactions that get better business results. Here's four ways to do it.

Zapier CEO Wade Foster on creating sticky startups

Zapier lets you connect over 1,000 apps with just a few button clicks. But who’s the architect behind this bridge-building app?

Is your customer feedback experience incomplete?

32. 11. 45. Now what? Discover how startup Appcues turned their customer feedback scores into something they could actually use.

How to get more Facebook likes: be a social media Shakira

Don’t resort to buying Facebook likes. Get more Facebook likes in an engaging way which won’t bust the bank. Follow our Facebook tips and get posting.

7 surveys to grow your business fast

Business need a boost? Rule number one: don't make it harder than it needs to be. You just need to ask the right questions to the people who matter most.

9 lessons @POTUS taught us about social media

Learn the golden rules of social media marketing—as demonstrated by Barack Obama himself.