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Editors Choice
Opinions and Expertise
From transactional to emotional: The psychology behind customer loyalty
Want more loyal customers? Dust off your psychology book. Customer loyalty is all about building an emotional connection and trust with your customers. Oh, and the psychological triggers that turn casual shoppers into raving fans.
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Opinions and Expertise
Why e-commerce brands need to embrace product recommendation quizzes
Customer expectations for individual, tailored shopping experiences are at an all-time high—the e-commerce brands delivering those personalized interactions are the ones winning big. And they’re doing it with product recommendation quizzes. See how you can, too.
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Tips
Boost your organic traffic with SEO-optimized product recommendation quizzes
Discover how to turn your product recommendation quiz into a powerful SEO tool that drives targeted organic traffic, keeps users engaged on your site longer, and converts casual browsers into loyal shoppers using simple, structured strategies.
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The art of writing product recommendation quiz questions for quizzes that convert
Consumers expect brands to create personalized experiences, from marketing messages to how they shop your site. We’ll show you how your e-commerce brand can personalize using highly effective product recommendation quizzes.
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Tips
Create forms that click: A guide to building better online forms
Itching to know what separates an effective form from the rest? We've pulled together our best insights for what makes an irresistible form. You'll learn how to design online forms that are user-friendly, responsive, and optimized for conversions.
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