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Bani Kaur

Opinions and Expertise

The real cost of sales and marketing silos—and how to fix them

Sales and marketing misalignment isn’t just frustrating—it’s costing you revenue. Learn how to break down silos, improve collaboration, and create a seamless customer experience.

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Opinions and Expertise

Lead scoring and marketing automation: why and how (+ tools to know)

Align sales and marketing with lead scoring and automation to focus on high-value leads. You'll streamline workflows, boost ROI, and close more deals faster. Read on to learn how!

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