Capturing leads is one thing. But how do you attract high-quality people who are ready to convert? Well, it’s a delicate balancing act—you want to ask for just enough info, without scaring them off the page.

Step 1: Choose the right tool Our lead capture form makes signing up a breeze. By asking one question at a time, your form feels less overwhelming. This means higher completion rates and more leads.

Typeforms are completely customizable, too. So you can pick your own fonts, colors and images that go with your branding.

What’s more, our smart integrations help your workflow—well, flow. Plug your form into apps like Google Sheets, Salesforce, Slack and Asana, and watch your leads organize themselves.

Step 2: Choose the right questions Now, it’s time to decide which questions will get people to that signup screen.

As we mentioned, it’s important you only ask for what you really need. If you ramble on, they’ll drop off early and you’ll lose a lead.

But at the same time, gathering more data helps you qualify leads faster. So, the solution?

Strike a balance.

Typeform lets you make some questions mandatory, and others optional. This helps your sales team pick out those high quality leads who are more likely to convert—and let through time-strapped leads who can be nurtured later on.

It sure will. Dazzlingly good looks aside, typeforms also have heaps of embed options. So you can display your form as a popup, a slider, a side tab or a popover. You can also turn it into a full-pager if you like.

All you need to do is hit “publish”, choose your embed option, then copy and paste the code right into your website’s HTML. Not just a pretty (inter)face, huh?