Retail store feedback form template

Use an online form to get feedback from customers after they visit your store. You can link to your feedback form in email lists, embed it into your website, or use scannable QR codes in your store for direct access. Sending it to customers after they’ve made a purchase is popular. You can also ask sales staff to remind customers of this, as well as providing incentives. Our forms are completely mobile-friendly and intuitive, so they can be taken on the go, anytime, any place.

Ask questions that help you identify possible issues and areas to improve. Use numerical scales and star rating question types for a ‘score’, and open text questions to drill into the details. Check out our free template for some inspiration. It’s also useful to learn a bit about the shopper. You may want to better understand your customers’ demographics, or simply find out why they came into the store that day. Remember to keep it short and snappy. Your shoppers will thank you, and you’ll get a higher completion rate. Using integrations you can send your data to Google Sheets, Airtable, Slack, and more, so you get the most out of your learnings.