Typeform launches AI suite to power smarter data collection

SAN FRANCISCO, Feb. 20, 2025 - Typeform, the intuitive form builder and conversational data collection platform, today announced its Winter ‘25 release, delivering more AI-powered capabilities that help companies create, interact, and analyze with AI to get deeper insights, faster. With AI infused into every step of the data collection process, customers can simplify workflows and save time, while elevating the customer experience. 

“At Typeform, we're transforming data collection from a passive experience into a dynamic, two-way conversation,” said Aleks Bass, Chief Product Officer, Typeform. “With our latest AI capabilities, businesses can create engaging forms in minutes, uncover insights instantly, and act faster—so they can spend less time managing data and more time delivering real impact."

From intelligent questions to interactions that feel conversational, natural, and human-like, Typeform AI is designed to help brands better understand their audience effectively and effortlessly. The suite of AI features includes: 

‍Creator AI: Typeform’s Creator AI streamlines and enhances form creation and design. For example, an e-commerce brand looking to gather customer feedback can enter a prompt like "Create a short customer satisfaction survey," and instantly receive a form optimized for actionable insights.

‍AI Form Builder: Generate questions and structure forms instantly with a simple prompt.

• AI Form Import: Easily import questions by copying, pasting, or uploading a Google Form. 
• AI Brand Kit: Automatically apply brand colors, logos, and design elements using only a company URL.
• AI Form Translation: Connect with a global audience with seamless, automatic translations in over 25 languages.
• AI Content Optimizer: Improve question clarity to get more precise responses.

‍Interaction AI: Interaction AI improves engagement to elicit stronger responses. If a SaaS company collects testimonials and receives brief responses like “I love it,” AI will automatically follow up with additional questions to capture richer answers. 

‍Clarify with AI: Automatically detect vague responses and prompt for clarification, ensuring more detailed insights.

‍Insights AI: Insights AI transforms raw data into actionable insights. For instance, instead of manually analyzing hundreds of responses, marketers can use AI to identify customer needs, gauge sentiment, and provide instant analysis, helping teams prioritize leads and refine acquisition strategies. 

‍Ask AI: Instantly analyze data by asking simple questions, and get easy-to-understand insights and charts in return.

• Topic Detection: Surface trending topics from large volumes of open-ended text and video responses in seconds. 
• Sentiment Analysis: Automatically detect whether responses are positive, neutral, or negative, to quickly identify trends without manually reviewing each answer.
• Quantitative Analysis: Convert closed-ended responses into visual reports and charts, with key insights for fast analysis.

Discover Typeform’s latest innovations at www.typeform.com/whats-new. 

‍About Typeform

Typeform is an intuitive form builder that helps over 150,000 customers collect and validate the data they need to grow their businesses. Designed with striking visuals, a conversational flow, and powerful data capabilities, Typeform changes how brands get to know people. Typeform drives more than 600 million interactions each year and integrates with essential tools including Zapier, HubSpot, and Slack. For more information, visit www.typeform.com.