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The comprehensive guide to B2B lead types (and why your teams need to align)
What's the difference between cold leads, sales leads, and marketing qualified leads? We’re breaking down the different B2B lead types and why getting your teams on the same page is vital for effective lead qualification.
Sheena Fronk | 10.2024
Lead scoring and marketing automation: why and how (+ tools to know)
Align sales and marketing with lead scoring and automation to focus on high-value leads. You'll streamline workflows, boost ROI, and close more deals faster. Read on to learn how!
Bani Kaur | 10.2024
What is enriched data and how to leverage it for growth
Data makes the world go-round. With high expectations from customers and often limited interactions with them to get the data you need, enriched data can be the help you need to meet their needs. Learn what it is and how exactly it can be leveraged to drive success.
Lydia Kentowski | 07.2024
Tools of the trade: Lead generation tools for marketers
Sometimes it feels like customers are scarce, budgets are slim, and every sale is precious. A streamlined and effective process for generating leads is crucial to preventing any potential customers from slipping through the cracks, starting with the tools you use to manage the process.
Lydia Kentowski | 07.2024
How to map your customer journey (and build a better customer experience)
A stellar customer journey paves the way for a seamless customer experience (cx)—they go hand in hand. Learn how to map your customer journey, understand the pathways your audience are actually taking, and build a better cx.
Sheena Fronk | 07.2024
4 reasons to add plan recommendation quizzes to your SaaS growth strategy
Discover how plan recommendation quizzes can increase conversions, reduce churn, and create personalized SaaS experiences that customers love.
Typeform | 10.2024
Why you need a customer data platform: Mastering personalization and customer loyalty
Discover how customer data platforms (CDPs) can make your marketing smarter and your customers happier.
Typeform | 07.2024
Connected, not competing: How lead generation and customer acquisition work together
Lead generation and customer acquisition are different pieces of the same puzzle. But how exactly do they work together? Learn more about how to harness the power of both to create a seamless customer (and data) journey.
Typeform | 06.2024