Brand personality quiz template

*Which personality type is your brand?*This quiz is based on the 12 personality archetypes defined by Carl Jung. The most unique brands align to a specific archetype. Your archetype becomes the basis to connect with your audience. You can also develop a voice, tone, and visual identity for your brand.What does your business care about the most?

Changing the status quo, Making the world a better place, Helping others, Seeking Utopia, Enjoying and exploring life, Connecting with people

Which color best represents your brand?

Yellow, Red, Green, Blue, White, Purple, Orange, Black

Now, which word best describes your brand?Take your time, but don't overthink it.

Liberation, Power, Mastery, Intimacy, Enjoyment, Belonging, Service, Control, Innovation, Safety, Understanding, Freedom

How would you describe the personality of your brand?

Being open to new experiences, Conscientious and planning ahead, Extroverted and energetic, Pleasant and willing to help, Moody and temperamental

and which of these statements resonates with your brand the most?

"Rules are made to be broken", "Anything is possible", "Where there's a will, there's a way", "I only have eyes for you", "Life is a Carnival", "We're all human", "Work hard. Stay humble", "Never give up. I dare you", "If it can be imagined, it can be created", "Life is simple, and simplicity is elegant", "The truth will set you free", "I want to break free"

Great! Which of these brands is your North Star?

Virgin, Disney, Nike, Chanel, m&m's, Ikea, Toms, Rolex, Lego, Dove, BBC, Patagonia

What is your brand's biggest weakness?

Overly stubborn, Too optimistic, Hard to open up about feelings, Constantly trying to please others, Trying too hard to be liked, Losing yourself trying to blend in, Being exploited, Perfectionism, Too self-involved, Overly cautious, Too critical of self and others, Taking things too far

If your brand were a person, who would it be?

Oprah (spiritual and charismatic), Marilyn Monroe (magnetic and romantic), King Arthur (legendary and dominant), Gandhi (virtuous and honest), Muhammad Ali (brave and competitive), Amelia Earhart (pioneering and corageous), Steven Spielberg (original and inventive), Jim Carrey (humorous and over the top), Albert Einstein (wise and thoughtful), Lady Gaga (defiant and counter-culture), Tom Hanks (ordinary guy and loyal), Mother Theresa (altruistic and compassionate)

Last one. Compared to your competitors, your brand is the most...

original, successful, creative, fun, popular, caring, radical, knowledgeable, romantic, adventurous, wholesome, effective

Drop your email to get the results*The Outlaw*

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Brand personality quiz FAQs:

Make it relevant. Using our brand personality quiz template as an example, we provide an answer to the question on marketer’s minds—how can I be using my brand more effectively in my marketing strategy?

It’s not all about the results you provide, it’s about what you recommend they do next. Provide a call-to-action that allows you to take the next step with them. It might be joining a mailing list, setting up a call with your sales team, or registering for a demo webinar.

Creating interactive experiences for your audience could help you boost your business. It’s a compelling way of driving leads into your pipelines, without them feeling like they are giving too much away.

The key is providing value to them. They work best when it responds to a question on their mind, or talks about them personally, like ‘How much do I know about content marketing?’ or ‘What kind of marketer am I?’.