The challenge of collecting and maintaining zero-party data (and how AI can help)

We’ll admit: zero-party data takes work to collect, but it’s more reliable than second or third-party data. And AI can help you manage it.

6 ways AI can help you build better marketing forms

AI helps you do what all new innovation promises to do—get your work done faster and easier, freeing up time for the plethora of tasks marketers face on the daily. Here are 6 ways AI can help you build better performing marketing forms.

Progressive profiling: How to use micro-forms and quizzes to collect user data

Make collecting zero-party data easier on you and your users. Introduce micro-forms and quizzes throughout the user journey. Here’s how.