See your score in seconds
Let your NPS surveys auto-calculate your score and view it in seconds. Or, with just a few clicks, you can generate and share reports with anyone.
Build your NPS surveys effortlessly with our form builder
Get to know the customers behind the score with Net Promoter Score surveys that go deeper than ranking.
"Typeform allowed us to get to the core of what our product should be—what features to focus on, and where people are struggling."
Rand Fishkin
Cofounder @ Sparktoro
Customize your NPS forms
Create Net Promoter Score surveys on your own or start from an NPS survey template. Custom logos and colors let you make it your own—no design skills required.
Share your NPS surveys anywhere
Make it easy for customers to find—and fill out—your Net Promoter Score surveys. Share them as a link or embed them in emails or on your website, all without coding.
Integrations
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NPS Survey FAQs
The NPS form builder is a specialized tool for creating Net Promoter Score surveys. It gives you a ready‑made structure for asking the standard 0–10 “likelihood to recommend” question plus follow‑up questions, and automatically turns responses into an NPS score you can track over time.
Typeform automatically categorizes each respondent as a detractor (0–6), passive (7–8), or promoter (9–10), then calculates your NPS by subtracting the percentage of detractors from the percentage of promoters. You see your score and response breakdown in the results screen without building your own formulas.
You can start from the NPS survey template, customize the wording and branding, and optionally add open‑ended follow‑up questions to understand why people gave their score. Once you’re happy with it, you can share it by link, embed it on your website, or include it in email campaigns.
After the 0–10 rating, you can add open‑ended questions like “What’s the main reason for your score?” or “What could we do to improve?” This qualitative context turns a single number into actionable feedback on product, service, or experience.
Many teams send NPS surveys at key lifecycle moments (such as after onboarding or a major milestone) and on a recurring cadence (for example quarterly or bi‑annually) to track changes in loyalty over time. Typeform makes it easy to reuse the same NPS form and compare scores across waves.
From the NPS form’s results screen, you can see your current score and response distribution, then export the underlying data or share results via integrations with tools like Google Sheets or your CRM. That way, teams can monitor NPS alongside other KPIs.
Yes. You can use the NPS question as part of a broader customer feedback or relationship survey by adding additional questions before or after the NPS block. The builder keeps the NPS logic and scoring intact while letting you collect more context.
You can use integrations or Contacts & Automations to trigger different workflows based on NPS scores—for example, routing detractors to support or success teams for follow‑up, and inviting promoters to referral or advocacy programs. This closes the loop instead of treating NPS as just a reporting metric.