AI-Powered customer Lifecycle Management
Growth Flow keeps your customer pipeline moving. It captures interest, enriches every lead, and helps you drive conversions faster. All powered by the platform that collects 48M+ responses every month.
CUSTOMER ACQUISITION AND AUTOMATION
From the first touchpoint to conversion, automated workflows keep your customer journey moving 24/7.
DATA COLLECTION
Let people book, sign, or pay directly in your form, so high-intent moments don’t get lost in follow-ups or tool switching.
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Data Management and Enrichment
Automatically enrich ~80% of your leads with high-quality, AI-sourced data. Then use the deeper context to understand, segment, and engage every customer more effectively.
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KEY FEATURES
AI automatically enriches ~80% of your leads, so you can improve qualification and segment your audience without manual work.
Store, manage, and segment contact information collected from forms, or other tools, in one central location.
Create automated nurture flows directly in Typeform. Trigger personalized email and text (SMS) messages to follow-up instantly.
Growth Flow uses AI agents that instantly pull from third-party data sources the moment a form is submitted. This allows you to automate your intelligence and capture details like job titles, company size, and industry without adding a single extra field to your form.
Yes. To make sure you can act on your enriched data immediately, the Contacts & Automations add-on is now a core part of the product. Previously sold separately, it is now included with Growth Flow by default. This integration allows you to move seamlessly from capturing a lead to triggering an automated, data-rich follow-up sequence within the same platform.
Lead capture software collects contact and intent information from potential customers and moves it into your pipeline — usually via forms, landing pages, or chatbots. The best tools go beyond collection: they qualify leads, enrich their data, and trigger follow-up automatically, so your team spends time on leads that are ready to talk, not on manual data entry.
Most lead capture tools give you a form and a database of submissions. Growth Flow adds what comes next: AI enrichment that fills in missing contact and company data at submission, and automated follow-up sequences that fire immediately after. Instead of exporting a CSV and handing it to sales, you get a pipeline that qualifies and moves leads on its own.
Growth Flow is built for growing teams running high-volume lead generation who can't afford to lose conversions to slow follow-up or incomplete data. Marketing agencies, demand generation teams, and growth-focused companies use it to capture more leads, qualify them faster, and convert them without scaling headcount.
A CRM stores and organizes customer data — but it typically relies on your team to manually enter, qualify, and act on that data. Growth Flow automates the collection layer: it captures leads, enriches their profiles with AI, and triggers follow-up sequences automatically, so your CRM receives cleaner, more complete records with less manual work upstream.
When a respondent submits a form, Growth Flow can automatically trigger a text (SMS) or email follow-up — no manual step required. Follow-up sequences are configured once and run 24/7, so every lead receives a response at the moment their intent is highest, regardless of when they submit.
Growth Flow's automation layer handles immediate, triggered follow-up based on form responses — which covers a specific and high-intent slice of the email workflow. It's designed to work alongside your existing email marketing stack through Typeform's 300+ integrations, not replace it. If your current tool handles list-based campaigns and Growth Flow handles response-triggered sequences, the two complement each other.
Nurturing is only as effective as the data behind it. When you know a lead's role, company size, and industry from the moment they submit, you can trigger the right follow-up immediately — not a generic sequence, but a message tailored to who they actually are. Growth Flow utilizes AI lead enrichment to provide industry-leading match rates reaching up to 92% for B2B companies and 71% for B2C companies. By automating this process at submission, we ensure every nurture sequence starts with deep context and verified intelligence instead of just a name and an email address.
