Editors Choice

Opinions and Expertise
From transactional to emotional: The psychology behind customer loyalty
Want more loyal customers? Dust off your psychology book. Customer loyalty is all about building an emotional connection and trust with your customers. Oh, and the psychological triggers that turn casual shoppers into raving fans.
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Product
Typeform vs. Formstack: Choosing the best form builder [2025]
Considering Typeform or Formstack as your form builder? Both help you create eye-catching, powerful, and conversational forms. So, which is better? We’re breaking it down—from design and the user interface to integrations and reporting.
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